The new Kickstartr

Share this post

Hi everyone!

Later this month we will celebrate our fifth birthday. Five years! That’s one heck of a milestone, and it’s got us reflecting.

Two years ago, in our third birthday blog post, we wrote the following: “We added the ‘e’ to Kickstarter in the fall of 2008. The new name took some getting used to.”

The truth is, we never really got used to it. Kickstarter with an “e” has looked weird to us since that day in 2008, but we felt fortunate to find a community that embraced us nonetheless. Now it’s time to stop pretending. We are proud to announce that effective immediately, we're going back to our roots. Kickstarter is now Kickstartr.

This was not a decision we made lightly; there were a number of considerations. Let's talk about design. We think there is a profound and enduring beauty in simplicity, clarity, and efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. Sculptors do not add clay to their statues. Instead, they chisel away at the nonessential until their refined vision is revealed. To that end, we’ve chosen not to add but to minimize, and boldly remove the nonessential “e” from our name.

Beyond that, we’ve always been environmentally self-conscious about our decision to add the "e". By changing back to Kickstartr sitewide, we reduce load time and bandwidth use across the board. Based on our current user base and daily page loads, dropping the “e” will actually save us (and you) a collective 14 TB of data usage annually. We've reduced our site's carbon footprint by over 9%, and we didn’t even have to switch our font to Garamond.

What does this mean for you, our community? We’ll still be the Kickstartr you know and love – just a little bit quicker to type! Our new logo is live and the transition to will be complete by April 28th. In the meantime, we’ve got our work cut out for us. To get everyone on the same page, we’ll shortly be recalling and disposing of existing “Kickstarter” swag, and building out our training documentation on how to pronounce the new name.

We understand that we may be opening ourselves up to criticism; we remember the internet firestorm that resulted when TheFacebook transitioned to Facebook. But there is no “e” in community. In our hearts, we know that streamlining is the right thing to do. We are excited to continue to serve you, our community, for many years to come as Kickstartr.



    1. Chris Dorr on April 1, 2014

      Thanks for the laugh!

    2. Bram Vandeperre on April 1, 2014

      Prl fls! (reducing the usage of vowels in comments saves a lot of bandwidth too!)

    3. Bruno Philipe on April 1, 2014

      I bliv w should all drop the 'e's in the entir intrnt. This way w can all sav lots of bandwidth togthr! :D

    4. Ian Scott on April 1, 2014

      Th Futur is Now!

    5. Serena Nelson - Hero of the AGRM
      on April 1, 2014

      It's about time. That "e" was starting to look at me funny.

    6. 'Yngvald' aka HannesFury on April 1, 2014

      *sigh* Finally, that's about time. Glad the many furious emails and tweets on this issue has finally been solved. Congratulation!

    7. Missing avatar

      Chaitanya Nettem on April 1, 2014

      Finally! I was starting to think you would never get back to your roots.

      And whil w ar at it, lts rmov th lttr 'e' from vrywhr. :)

    8. Zepaw on April 1, 2014

      When I joined last year I misread it as Kickstartr. Glad you finally caught up with me.

    9. Dan Vedda on April 1, 2014

      In the interest of true economy, Kkstrtr would still get the point across AND fit on a license plate in many states. Or K-> so it could work on clay tablets.

    10. DeltaLima
      on April 1, 2014

      LOL almost got me, i forgot what day it was.. nice one!!

    11. Malin Runsten on April 1, 2014

      Good call. That e is awfully offensive to my delicate sense.

    12. Tieg Zaharia
      on April 1, 2014

      Georges Perec would be proud.

    13. Christian Steudtner on April 1, 2014

      But why is there still a "Kickstarter Blog" for "Kickstartr"? :(

    14. Newt's Playing Cards on April 1, 2014

      Just unsubscribed to the newsletter.

    15. Bex Sentance on April 1, 2014

      You had me for a minute there, until I remembered April Fool's Day and time zones. The bit about the dropped 'e' being more environmentally friendly was what tipped me off that you might not be totally serious xD Well played though. Nice idea.

    16. Sara Rawlins on April 1, 2014

      Wll, playd.....April Fool.......

    17. Alex Echeverria on April 1, 2014

      Yeah, this is a prank. Garamond is not the one that saves space, it is Times.

    18. Daniel Berg on April 1, 2014

      Well done. Made me laugh.

    19. Missing avatar

      Henry O'Keeffe on April 1, 2014

      Too believable for April Fools. The blatant disregard for the english language almost caused me to DDOS you into oblivion (I am joking) Luckily I read the comments...

    20. Dan Hayek on April 1, 2014

      Nice one, you had me for a second :)

    21. Max Ziebell on April 1, 2014

      Man! You had me… I was telling my wife about this. She pointed out that today is 1. April. Totally missed out on that one… took this serious for an hour and was grunting about the worst rebrand ever.

    22. Lisa McErlane Yao on April 1, 2014

      Time to consciously uncouple from that e.

    23. Natalie Manahan
      on April 1, 2014

      Vwls r fr lsrs

    24. Missing avatar

      Altaf Jasnaik on April 1, 2014

      Thanks. Great to go back to the basics.

    25. Jason Love on April 1, 2014

      I personally think it is a great idea and will put you up there with a long list of businesses that have changed their name. I go into more detail at if anyone is interested.

    26. Kevin Shannon on April 1, 2014

      Great April Fools day joke! In my mind, you'll probably want to add a big disclaimer to this post on April 2, or else it'll forever be used in forums & discussions as a citation for why I'm calling this website by the wrong name. :-)

    27. Elayne Wylie on April 2, 2014

      Nobody said it would flow smoothly, but you got it down. And all of us can do right by you, inasmuch drop said status quo for born again standard. BRAVO!

    28. John Wrot! on April 2, 2014

      Good thing you put the 'e' back. Wheel of Fortune was about to give it away for free like a lonely consonant. You have restored its $250 valu. ...err value.

    29. Carmela Sri on April 2, 2014

      I must admit that this is a good one! Some April Fool's jokes pale in comparison, haha.

    30. Lukapier inc. (Pierre-Luc Duchesne) on April 2, 2014

      I am launching a campaign soon, hopefully next week, little confused here, in my text should I use use Kickstarter or Kickstartr ??

    31. Sayantani Biswas on April 2, 2014

      you guys are awesome.. <3

    32. Aaron M Miner on April 2, 2014

      I am glad to see that Kickstartr has begun to address our society's chronic vowel shortage by eschewing unnecessary vowels. I admire your courage—I'm afraid I'm still trapped in the archaic trap of proper English spelling. Alack... I fear I am doomed to obsolescence.

      Happy Belated April 1st!

    33. Ares Games on April 3, 2014

      I believed it 100% until April 2nd when I saw the old logo back, Then the curtain broke :)

    34. Cindy Womack
      on April 3, 2014

      Should we start a Kickstartr to help you guys afford the "E"? ;o)

    35. Missing avatar

      Sean Askey on April 4, 2014

      It good to hear to celebrate the birthday. This article is amazing and interesting to read. for more visit

    36. Kevin Nechodom on April 4, 2014

      You got me. You got me bad. I was annoyed. I wasn't looking forward to all the things I would have to do because of this. So, I'm grousing to my wife, and then I stop. 14Tb? What the ...? Embarrassed! And glad that I didn't send an email anywhere.

    37. Bradd Thomas McBrearty on April 7, 2014

      This was a weak April fools joke because it wasn't even a relevant change. If it had been any other day of they year, I would have just said, "Well, they've made enough money to start wasting time on minutiae and thus destroy the brand by ignoring the core business." But, since it happened to be on April fools, It was more like, "Oh, look, another company who thinks they're clever." (Spoilers: I was neither clever or even mildly entertaining.)

    38. Shiv Shambhu on February 13, 2015

      This comment has been removed by Kickstarter.

    39. Shiv Shambhu on February 13, 2015

      This comment has been removed by Kickstarter.

    40. Missing avatar

      Namaku Keren on October 20, 2015

      This comment has been removed by Kickstarter.

Related articles

Happy 3rd Birthday, Kickstarter!

The New Project Page

Creator Q&A: The Masters

The New Discover