On March 3, 2015, at around 12:20 PM, Pebble, in its new form as Pebble Time took the top spot from Coolest Cooler as the most funded project in Kickstarter history (complete with a promotional Vine about the whole thing). While Pebble Time is the latest project to hold the crown, it's not the first. Fourteen projects have held the title of Kickstarter's all-time most funded project. Here they are in chronological order.
Most funded for: 22 days
Reign: 4/28/2009 — 5/19/2009
This project was the first #1 mostly because it was one of the first projects on Kickstarter, period. It launched the same day the site did with its creators including two Kickstarter co-founders.
Most funded for: 31 days Reign: 5/19/2009 — 6/17/2009
Just three weeks into Kickstarter's existence Allison Weiss blew past her goal in two days. Her project instantly became the model for everyone else.
Goal: $1,000 Most funded for: 57 days
Reign: 6/17/2009 — 8/14/2009
A great record label sells a lot of records early on in Kickstarter history.
Most funded for: 35 days
Reign: 8/14/2009 — 9/19/2009
A project of this size is typical now, but $20,000 felt like $1 million in 2009. Plus, it did it in just 31 days when a typical project duration was double that.
Most funded for: 27 days
Reign: 9/19/2009 — 10/15/2009
This photography project was the first Kickstarter mentioned by the blog Daring Fireball, whose posts have generated pledges for many of the projects on this list.
Most funded for: 235 days
Reign: 10/15/2009 — 5/13/2010
Arguably the first Kickstarter blockbuster, Scott Thomas' art book about the 2008 Obama campaign was especially notable because he served as the campaign's Design Director.
Most funded for: 162 days
Reign: 5/13/2010 — 10/21/2010
Diaspora raised more money in one day than any other project had ever, and became an internet phenomenon in the process.
Most funded for: 34 days
Reign: 10/21/2010 — 11/25/2010
Blue Like Jazz was launched by two fans after the film's financiers unexpectedly pulled out of the production. Four weeks later the project had tripled its goal, and the film opened nationwide in more than 100 theaters on Friday, April 13, 2012.
Most funded for: 441 days
Reign: 11/25/2010 — 2/8/2012
The TikTok came out of nowhere to change what everyone thought was possible on Kickstarter, including us. It raised just shy of $1 million on a $15,000 goal, and was the most-funded project on Kickstarter for well over a year.
Most funded for: 6 hours
Reign: 2/8/2012 — 2/8/2012
The Elevation Dock was the first Kickstarter project to exceed $1 million in pledges and the first to topple the TikTok. However its reign was extremely short-lived. Only six hours later, the next project in our list topped it.
Most funded for: 65 days
Reign: 2/8/2012 — 4/17/2012
Double Fine raised its first $1 million in less than a day and went on to raise more than three times that. Its big funding total felt destined for a TikTok-type reign. And then along came the Pebble...
Most funded for: 862 days
Reign: 4/17/2012 —8/26/2014
Meet Pebble, the new #1. How long will it hold the top spot? Where will its funding end? With 30 days to go and funding already over $4 million, it's hard to say. Make your guess at the Pebble's final tally in the comments below.
The Pebble ultimately ended up holding down the number one spot for longer than any other record-holder. Its creators chose to cap the number of watches they would give to backers, slowing its funding toward the end. That opened the door to an eventual challenge from...
Most funded for: 186 days
When creator Ryan Grepper brought an earlier version of his cooler to Kickstarter in December 2013, he didn’t reach quite reach his goal of $125,000. The second time around, he raised more than 200 times his $50,000 goal. Let’s raise a tasty blended beverage to perseverance!
Most Funded For: ?
Reign: 3/3/2015 - ?
The original Pebble watch held the most funded spot for what seemed like forever. Eventually, The Coolest Cooler would rise to the top on a wave of chilled out good times and blended drinks. Less than a year later though, Pebble took back their crown with Pebble Time. Can they keep the title for another two years? It certainly seems like they've set the bar impossibly high... but only time will tell.