Ten Creators, One Question: What Did You Learn?

Share this post

Some parts of the project process are straightforward, and some present a new challenge or bring on a new experience. We asked ten Kickstarter project creators to respond to the same question: 

What did you learn during your Kickstarter project?  

Jacob Krupnick, Girl Walk//All Day: Naïveté can be a mighty gift. If I knew what sort of undertaking making a whole film would be, it would've been crushingly intimidating. Instead, I thought about the 577 people who backed Girl Walk and imagined a small village of people cheering us on, anticipating our finish line. Film #2 feels far scarier than film #1.

Molly Crabapple, Molly Crabapple's Week in Hell: Hotel security is far more slack than I ever expected.

Lauren Krakauskas, Freaker USA: Kickstarter is bigger than just the money that you raise. The concept of building a community, of testing the markets, of using all the energy you have to see if “doing what you want” is a realistically profitable life-option… it’s incredible. Everybody has something. Something they love. Something that excites them. What if somebody out there is into it? What if a lot of people out there are into it? Kickstarter is wildly important. It’s not just a funding platform, it’s a testing lab for a new way of living.

Jay Silver, MaKey MaKey: Too much to list. I learned what moves people. I learned that honey is not conductive, and neither is oil, but avocado and cat paws are, but hamster feet are more complex. I discovered that I used to want to live in the '60s when the revolution was happening, but I'm finding that it's coming back around, and I'm in the right era, gay marriage, brown president, legalized marijuana, government lies exposed, internet-catalyzed revolts, and I don't need any CEO's permission to launch an idea, just the crowd's. 

My favorite lesson is that if you believe in people a little, they believe in themselves a lot.

Sam Jacoby, Form1: The people and community involved are the most important part of any product. We're always talking to our community, and Kickstarter really got that all started. Some of the folks on our team were our earliest Kickstarter backers.

Lisa Q. Fetterman, Nomiku: Your Kickstarter fans are forever fans. These are folks who believed in you from the very beginning and have a lot of insight into your company. Some will even last longer than our first employees!

Eric Kersman, BRCK: We learned that you need to prepare a good amount of multimedia materials and really test out your copy before you push a Kickstarter live. The week before we finally “published” our Kickstarter was a bit hectic as we were going through so many things so quickly. We spent quite a bit of time testing out our images and copy with friends, peers and would-be customers to ensure that what we were saying resonated with people immediately.

Coulter Lewis, Quinn Popcorn: We learned how to tell our story, how to connect to people, how to get others to feel the passion we have for this. On Kickstarter you have the attention of people who want to believe, who want help make something great come to life. That's a one of kind opportunity. If you can't connect to that audience then there's no hope when you are in the real word where it's all inferred, where you are lucky to get a customer to read one sentence of the back of your box.  

Alex Blumberg, Planet Money T-Shirt: I learned that people really will support projects that capture their attention. I learned that putting together the most ambitious multimedia project in NPR's history is really exhausting, but also really fun. And I learned that the people who make our clothes are real, complicated individuals, with real nuanced ideas about the clothes they help bring into being.

Patrick O'Neill, Olloclip: [I learned] that the Kickstarter community is full of amazing people with great creativity. I have met so many of our original backers at events and just met one at SXSW [recently].

Comments
    1. Patrick O'Neill on

      This person has canceled their pledge.

    2. Lisa Q. Fetterman on

      This person has canceled their pledge.

    3. Steve Hinds on

      This person has canceled their pledge.

    4. Claudia Hall on

      This person has canceled their pledge.

    5. Tim Hauser on

      This person has canceled their pledge.

    6. Neil Larkins on

      This person has canceled their pledge.

    7. L Jaden Brink and Bonnie England on

      This person has canceled their pledge.

    8. Tom Porter on

      This person has canceled their pledge.

    9. Shoonyo Vishal Avchar on

      This person has canceled their pledge.

    10. vicky trapp on

      This person has canceled their pledge.

    11. Missing avatar

      deleted on

      This comment has been removed by Kickstarter.

    12. Irish Essays on

      This person has canceled their pledge.

    13. Missing avatar

      Namaku Keren on

      This comment has been removed by Kickstarter.

    14. Missing avatar

      teguhbejo on

      This comment has been removed by Kickstarter.

    15. Missing avatar

      Doa Ibu Tersayang on

      This comment has been removed by Kickstarter.

Line icon alert icon Artboard Copy 8 arrow-down icon arrow-down arrow-left icon arrow-left arrow-point-left icon Fill 1 Copy 5 arrow-point-right icon Fill 1 arrow-right icon arrow-right arrow-up-right icon icon--arrow-up-right copy bar-chart icon Artboard Copy 6 bell icon Combined Shape Copy 5 book icon Artboard Copy 3 bookmark icon Fill 1 brand-assets icon Artboard Copy 13 cart icon Artboard Copy 4 chat icon chat check icon Fill 1 Copy 6 circle-back icon Fill 1 Copy 13 circle-forward icon Fill 1 Copy 16 circle-k icon circle-k circle-left icon circle-left circle-right icon circle-right clipboard icon Artboard Copy 12 clock icon Combined Shape close icon close closed-caption icon Fill 1 compass icon Combined Shape Copy 2 conversion icon conversion delta-down icon Fill 1 delta-left icon delta-right icon Fill 1 delta-up icon Fill 1 duplicate icon duplicate embed icon Combined Shape Copy 6 eye icon Combined Shape Copy 12 facebook-contained icon Facebook Contained facebook icon Facebook logo flag icon Fill 1 Copy 3 gear icon Fill 1 Copy 14 global-africa icon Fill 1 Copy 9 global-america icon Fill 1 Copy 10 global-asia icon Fill 1 Copy 17 graph-bar icon Combined Shape Copy 9 graph-line icon Combined Shape Copy 16 heart icon Fill 1 Copy 8 help icon human icon icon--human icon--activity-feed.kds icon icon--add-heading.kds icon icon--advanced-analytics.kds icon icon--alarm icon icon--alarm icon--alert icon icon--alert icon--alt-text.kds icon icon--arrow-down.kds icon icon--arrow-down icon icon--arrow-down icon--arrow-left-2 icon icon--arrow-left.kds icon icon--arrow-left icon icon--arrow-left icon--arrow-right.kds icon icon--arrow-right icon icon--arrow-right icon--arrow-up-right icon icon--arrow-up-right icon--arrow-up.kds icon icon--arrow-up icon icon--arrow-up icon--backer-badge icon icon--backer-badge icon--bar-graph.kds icon icon--bell.kds icon icon--bell icon icon--bell icon--bold.kds icon icon--bolt.kds icon icon--bolt icon icon--bolt icon--bookmark-filled.kds icon icon--bookmark-outline icon icon--bookmark-outline icon--bookmark.kds icon icon--bookmark icon icon--bookmark icon--bulleted-list.kds icon icon--calculator icon icon--calculator icon--calendar-check icon icon--calendar-check icon--calendar.kds icon icon--calendar.sm.kds icon icon--calendar icon icon--calendar icon--campaign-outline icon icon--campaign-outline icon--caption.kds icon icon--captions.kds icon icon--cart.kds icon icon--category.kds icon icon--category.sm.kds icon icon--chat.kds icon icon--check.kds icon icon--check.sm.kds icon icon--check icon icon--check icon--chevron-down.kds icon icon--chevron-down.sm.kds icon icon--chevron-down icon icon--chevron-down icon--chevron-left.kds icon icon--chevron-left.sm.kds icon icon--chevron-left icon icon--chevron-left icon--chevron-right.kds icon icon--chevron-right.sm.kds icon icon--chevron-right icon icon--chevron-right icon--chevron-up.kds icon icon--chevron-up.sm.kds icon icon--chevron-up icon icon--chevron-up icon--circle-around.kds icon icon--circle-around icon icon--circle-around icon--circle-back icon icon--circle-back icon--circle-backward.kds icon icon--circle-check icon icon--circle-empty icon icon--circle-forward.kds icon icon--circle-forward icon icon--circle-forward icon--circle-loader icon Page 1 icon--circle.kds icon icon--circle icon icon--clipboard icon icon--clipboard icon--clock.kds icon icon--clock.sm.kds icon icon--clock icon icon--clock icon--close.kds icon icon--close.sm.kds icon icon--closed-caption icon icon--closed-caption icon--code icon icon--code icon--collapse.kds icon icon--collapse icon icon--collapse icon--commissions icon icon--commissions icon--compass icon icon--compass icon--confirmation icon icon--confirmation icon--conversion.kds icon icon--conversion icon icon-conversion icon--copy.kds icon icon--cpu icon icon--credit-card.kds icon icon--credit-card icon icon--cross icon icon--cross icon--curve-right icon icon--curve-right icon--date-and-time.kds icon icon--date-and-time.sm.kds icon icon--delta-down icon icon--delta-down icon--delta-left icon icon--delta-left icon--delta-right icon icon--delta-right icon--delta-up icon icon--delta-up icon--download.kds icon icon--download icon icon--download icon--drag.kds icon icon--edit.kds icon icon--ellipsis.kds icon icon--ellipsis icon icon--error.kds icon icon--error.sm.kds icon icon--expand.kds icon icon--expand icon icon--expand icon--external.kds icon icon--external.sm.kds icon icon--external icon icon--external icon--eye icon icon--eye icon--facebook icon icon--facebook icon--filter icon icon--filter icon--filters.kds icon icon--flag-outline icon icon--flag.kds icon icon--flag.sm.kds icon icon--flag icon icon--flag icon--forward-fund icon icon--frown-filled icon icon--frown icon icon--fulfillment.kds icon icon--gear icon icon--gear icon--globe-africa icon icon--globe-africa icon--globe-america icon icon--globe-america icon--globe-asia icon icon--globe-asia icon--globe.kds icon icon--graph-bar icon icon--graph-bar icon--graph-line icon icon--graph-line icon--hamburger.kds icon icon--hamburger icon icon--happy-filled icon icon--happy icon icon--header-anchor icon icon--heading.kds icon icon--heading icon icon--heart-filled.kds icon icon--heart-filled.sm.kds icon icon--heart-outline icon icon--heart outline icon--heart-thin-outline icon Fill 1 icon--heart.kds icon icon--heart.sm.kds icon icon--heart icon icon--heart icon--heartstrings-and-hardbacks icon icon--hide.kds icon icon--home-with-door icon icon--home.kds icon icon--home icon icon--home icon--human.kds icon icon--human.sm.kds icon icon--human icon icon--human icon--humans.kds icon icon--humans icon icon--humans icon--image.kds icon icon--image icon icon--image icon--inbox.kds icon icon--inbox icon icon--inbox icon--indeterminate icon icon--info.kds icon icon--info.sm.kds icon icon--info icon icon--info icon--instagram icon icon/instagram icon--intermediate.kds icon icon--intermediate.sm.kds icon icon--italic.kds icon icon--late-pledges.kds icon icon--late-pledges.sm.kds icon icon--lightbulb.kds icon icon--lightbulb icon icon--lightbulb icon--line-graph.kds icon icon--link.kds icon icon--link icon icon--link icon--location.kds icon icon--location.sm.kds icon icon--lock-black-bg icon lock-icon icon--lock icon icon--lock icon--locked.kds icon icon--locked.sm.kds icon icon--log-out.kds icon icon--long-story-short icon icon--mail icon icon--mail icon--make-100 icon icon--media-embed.kds icon icon--meh-filled icon icon--meh icon icon--menu icon icon--menu icon--message.kds icon icon--message icon icon--message icon--milestone-dfm icon icon--milestone-idea icon icon--milestone-preprod icon icon--milestone-prod icon icon--milestone-proof-of-concept icon icon--milestone-working-prototype icon icon--minus.kds icon icon--mobile.kds icon icon--mobile icon icon--mobile icon--mute.kds icon icon--numbered-list.kds icon icon--order-management.kds icon icon--overflow icon icon--overflow icon--pause.kds icon icon--pause icon icon--pause icon--pencil icon icon--pencil icon--pie-chart icon icon--pin.kds icon icon--pin icon icon--pin icon--pinterest icon icon--pinterest icon--play-filled.kds icon icon--play.kds icon icon--play icon icon--play icon--pledges.kds icon icon--plus-human.kds icon icon--plus-human icon icon--plus-human icon--plus.kds icon icon--plus icon icon--plus icon--prohibit icon icon--prohibit icon--prohibited.kds icon icon--project-budget icon icon--project-we-love icon icon--pull-quote icon icon--pull-quote icon--pullquote.kds icon icon--question-filled icon icon--question-filled icon--question.kds icon icon--question icon icon--question icon--reorder icon icon-reorder icon--reply.kds icon icon--reply icon icon--reply icon--reward.kds icon icon--reward.sm.kds icon icon--reward icon icon--save icon icon--save icon--saved icon icon--saved icon--search.kds icon icon--search icon icon--search icon--section-break icon icon--section-break icon--sentiment-neutral-filled.kds icon icon--sentiment-neutral.kds icon icon--sentiment-satisfied-filled.kds icon icon--sentiment-satisfied.kds icon icon--sentiment-unsatisfied-filled.kds icon icon--sentiment-unsatisfied.kds icon icon--settings.kds icon icon--shipping.kds icon icon--show.kds icon icon--small-k icon icon--sound-hi icon icon--sound-hi icon--sound-lo icon icon--sound-lo icon--sound-mute icon icon--sound-mute icon--spinner.kds icon icon--star-outline icon Star Outline icon--star.kds icon icon--star.sm.kds icon icon--star icon icon--star icon--stopwatch.kds icon icon--subtitles-captions icon icon--subtitles-captions icon--success.kds icon icon--success.sm.kds icon icon--survey-multiple-choice.kds icon icon--survey-open-text.kds icon icon--survey-single-choice.kds icon icon--survey.kds icon icon--tax-documents.kds icon icon--text-bold icon icon--text-bold icon--text-bullet icon icon--text-bullet icon--text-italic icon icon--text-italic icon--textalign-centered icon icon--textalign-centered icon--textalign-right icon icon--textalign-right icon--thumbs-down icon icon--thumbs-down icon--thumbs-up icon icon--thumbs-up icon--thumbsdown-outline icon icon--thumbsdown-outline icon--thumbsup-outline icon icon--thumbsup-outline icon--timeline-to-do.kds icon icon--trash.kds icon icon--trash icon icon--trash icon--tumblr icon icon--tumblr icon--twitter icon icon--twitter icon--unlink.kds icon icon--unlink icon Artboard icon--unlock icon icon--unlock icon--unlocked.kds icon icon--unlocked.sm.kds icon icon--update-freeform-round icon icon--update-freeform-round icon--update-freeform icon icon--update-freeform icon--update-pinned icon Artboard icon--update-qa-round icon icon--update-qa-round icon--update-qa icon icon--update-qa icon--upload.kds icon icon--upload icon icon--upload icon--video.kds icon icon--video icon icon--video icon--volume-down.kds icon icon--volume-up.kds icon icon--warning.kds icon icon--warning.sm.kds icon icon--warning icon icon--witchstarter icon icon--youtube icon icon--youtube icon--zine-quest icon icon-imagealign-center icon icon-imagealign-center icon-imagealign-left icon icon-imagealign-left icon-imagealign-right icon icon-imagealign-right info icon Combined Shape Copy instagram icon instagram copy kickstarter icon Artboard Copy 5 leaf icon leaf lightbulb icon icon--lightbulb link icon Combined Shape Copy 8 loading-spin icon lock icon Combined Shape Copy 4 mail icon Combined Shape map-pin icon Fill 1 menu icon Group message icon Fill 1 Copy 12 mobile icon Page 1 Copy 2 pause icon pause copy pencil icon Combined Shape Copy 3 pin icon Combined Shape Copy 11 pinterest icon pinterest play icon play copy plus-human icon icon--plus-human plus icon Fill 1 Copy 7 question icon Combined Shape Copy 14 search icon Fill 1 Copy 11 shapeshift icon share icon Fill 1 Copy slash icon solid-arrow icon solid-arrow sound-hi icon Combined Shape sound-lo icon Combined Shape sound-mute icon Combined Shape star icon Fill 1 Copy 2 stopwatch icon Group 2 thumbs-up icon Shape tools icon Shape trash icon Combined Shape tumblr icon tumblr copy twitter icon twitter copy user icon Artboard Copy 10 volume-up icon Artboard Copy 9 warning icon Combined Shape Copy 10 write icon Artboard Copy 11 x icon Fill 1 Copy 4 youtube icon Combined Shape