So, how can I make my project stand out?

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At any given time there are thousands of live projects on Kickstarter. If you’ve got a great idea, these tips will help you make sure it gets the attention it deserves. 

1. Pick a really good project image — it’s the first thing people see! Our Design team has some tips on how to choose the best image for your project.

Simple but... fiery.
Simple but... fiery.

2. Proofread. Don't be afraid to ask someone to edit you — having clean, solid text on your page makes your project look pro. If you're writing in more than one language, try to keep things neat so it's easy to navigate. The Preview tool can also be a big help... check out how your writing flows.

3. Get creative with your project video. And take the opportunity to really make your pitch. There's no need to be fancy (unless you want to be!) — just tell a compelling story and let your personality shine through. (Using the captions/subtitles feature will help make your video more accessible. Try it out!) 

 project video thumbnail
Replay with sound
Play with

4. Make interesting, shareable updates. Update regularly and consider adding photos, videos, or audio to your posts. If your updates are share-worthy, you could reel in more backers from all over.

5. Have a good idea, and express it well. Be clear and concise, but thorough. Show you've done your homework. Think about the elements you're sharing on your project page. 

+Pool used beautiful images like this to drive their idea home.
+Pool used beautiful images like this to drive their idea home.

6. Get your backers involved! You can ask them to do things like vote on character names, or design part of actors’ costumes... Or try creating a hashtag that backers can use to spread the love.

7. Tend to the details of presentation. Show those gorgeous things you're making in a neat package. Take well-lit photos. Write your story in a way makes people want to be involved. Make your project page extra beautiful, like Lora did:

8. Don’t focus just on the money. Emphasize your creative output and show the world why what you’re doing is cool, and why supporting your project is different from shopping. The very best projects aren't a buying experience — they create culture.

9. Don’t underestimate the power of engaging rewards — and do think outside the box! Need some help getting started? Check out this blog post with 96 reward ideas.

    1. Piers Duruz | on

      I'd add to remember who you are making this project for and address what it is they truly want and need. Thinking about what you want to get and just communicating that is the kiss of death to a project. Enrolling people in a bigger cause, an exciting movement, a community of people excited about the same things they are - this is how you move beyond selfishness and into something that inspires them to action.

    2. Kendra Aronson on

      This is immensely helpful, thank you for sharing your generous knowledge and radical tips for creating a successful campaign!

    3. Becky Betancourt on

      I still have 30 days . I have one donation from a friend. Is there a place on this blog where people can get their presentation critiqued? I am not discourage that I might not be funded rather I cant tell if anyone is even looking at it. Thanks Becky

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      Ricky Castro on

      A lot of individuals will support your task generously. Perhaps on the grounds that they know you, it looks fascinating to them or they'd truly like to see it work. However, there are the individuals who will be influenced by the engaging quality of the prizes on offer.

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