Projects in the News
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Every week, we round up some of the stories about projects that made it into the press. We're happy to see them out there in the real world, and excited to share their progress with you! Read on.
Dhani Mau of Fashionista ran a long and thoughtful feature on a couple of successfully funded fashion projects, from Ministry of Supply to The Versalette: "Kickstarter goes against the traditional model of selling clothes and launching a fashion line, which has in the past revolved around finding one (or a handful) of well-financed investors and making an impression on fashion’s big-name players, whether it be by going after a Vogue editorial, or getting picked by Barneys. Kickstarter proves that fashion products can be sold and funded on the internet, sight unseen, by the general public, and the company’s success may be an indicator of the direction the industry is heading. It’s also more conducive to getting feedback from your target customer without much risk."
Peter McCollough of Wired posted a Q & A with the filmmakers behind the T-Rex documentary project chronicling the journey of Claressa Shields, the youngest woman to ever box in the Olympics: "For this project, we have been aggressive, aggressive, aggressive. And yes, that is the way that you raise money in Kickstarter but it also seems very relevant to distributing independent films as well. You find an audience that likes your work and constantly try to work with and inform that audience about whatever it is you are working on. If you’re on it, it can be very rewarding. And what’s crazy is how much the audience and fans appreciate that."
Jim Romenesko of his eponymous journalism blog wrote about the Voices from the Swing States project to travel to Nevada, Colorado, Iowa, Wisconsin, Michigan, Ohio, Pennsylvania, New Hampshire, Virginia, North Carolina and Florida and report on whether the American Dream is still alive in local communities there leading up to the presidential election: "His Kickstarter page is also a great indication of the way the industry is shifting: A journalist sees there are stories that need to be told, and instead of waiting for someone to assign the stories and pay him to write them between the hours of 9 a.m. and 5 p.m., he takes initiative and does it on his own."
Gus Sentementes of the Baltimore Sun interviewed the creators behind the One Straw Farm project to create an app for the largest organic farm in Maryland that will enable farmgoers to find out what produce they’re growing each week, share recipes, and build a sense of community around locally produced food: "I can tell you farmers generally have embraced information technology and have some sophisticated applications that utilize geospatial technology in the fields," McMillan said. "They use it for precision farming, for when they're running their equipment over the fields. They can collect vast amounts of information. They can record [harvest] yields in specific places of their fields."
Allan Brettman of The Oregonian featured the Faraday Porteur project to create an elegant, powerful electric city bike: "In addition to an electrical system developed in Silicon Valley, the Porteur features a frame hand built in the USA, ash fenders, leather grips, a detachable, front-loading cargo carrier and built-in headlights. But it also joins a market that already has e-bike options, including German-made Kalkhoff bikes. The U.S. distribution headquarters for Kalkhoff are in Portland at Northwest 11th Avenue and Hoyt Street."
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