Projects in the News
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Every week Kickstarter and dozens of Kickstarter projects get a little shine in the press. We thought we'd begin to share a bit of the good news. Here's a look at some of the best press from last week:
The Detroit Free Press published a story exploring a documentary about Detroit firefighters, which "is getting a famous champion" in Denis Leary, noting "'Burn,' which is produced and directed by Tom Putnam and Detroit native Brenna Sanchez, is seeking about $80,000" via Kickstarter to help with post-production.
The Modesto Bee wrote a feature proclaiming "The days of starving artists toiling in obscurity hoping for a patron may not be over, but raising money is getting easier thanks to the internet and the generosity of strangers. The latest fund-raising source for artistic types—writers, musicians, filmmakers and other—is the online site Kickstarter." They featured local artist Melissa Jaffray and her "Illuminated Manuscripts" project.
IndieWire published a post entitled "The 5 Smartest Financing Tips From the Film Independent Forum Crowdsourcing works," and suggested that filmmakers "Let the Crowd In" examining "films that raised half of their budget by using the platform Kickstarter. Motivated by an agreement with an equity investor who promised to provide matching funds, Jennifer Dubin, Cora Olson, and Jocelyn Towne raised $111,9565 for their feature 'I Am I' over 30 days. By working full time on the campaign, doing publicity and utilizing Twitter, the filmmakers were surprised to find they knew only 20% of their funders. Additionally, making the Kickstarter video and handling all the promotion for the campaign helped launch director Jocelyn Towne’s voice and built a fan base for her and the film. Said her producer, 'It was clear that she could do this movie and it would be awesome.'"
Blog World published an extensive post entitled "How to Be Successful on Kickstarter" asserting 11 suggestions to help project creators succeed, including: "1. Create a project that is interesting and excites your audience; 2. Give away cool stuff in exchange for pledges, even small ones; 3. Create some limited packages; 4. Give people a reason to keep donating after the project is funded; 5. Make it a no-brainer to spend more; 6. Write kick-butt copy for your project; 7. Send emails; 8. Get some of your friends on board right away; 9. Social media it up; 10. Don’t apologize, and 11. Include a video."
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