Now Trending On Kickstarter: Time
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In the video for The Present, a new clock that doesn't read minutes or hours, but seasons, creator Scott Thrift asks, "What is the value of the week? How can you live in the moment when the moment only lasts a second?" These are questions we've all asked ourselves, but, well, probably didn't have time to come to a conclusion about. In his experience, Scott notes, "so much happens so fast that its impossible to keep track of it. I went through this process for the longest time where I would only be able to enjoy my life six to eight months after the fact of something happening. I would think back and realize, 'Wow, that was such an amazing moment. I loved that.' It's hard for us to accept how incredible life is in the moment."
This sentiment probably rings true with anyone prone to constantly checking their email, Twitter, Facebook, or simply, the time. As one such person, The Present hit me hard, and after watching Scott’s video, I made a pledge to live seasonally. This didn’t just mean supporting the production of a conceptual clock, but actually thinking about time as something more than the just a measurement that guides our daily lives.
The effect of The Present is simple, but not shallow. It lets you escape the trap of fleeting time, allowing you the opportunity to enjoy the present, because it is not slipping away, but slowly evolving into the future.
While "The Present" focuses on the moment, Time Travel Calendar takes its aim at rewriting the past and the future, in order to help us better understand the present. Designer Alex Griendling is focused on expanding our conception of time, speckling pop culture references into a calendar that spans hundreds of thousands of years — starting in 200 Billion BC with Teenage Mutant Ninja Turtles: Turtles in Time and ending in 100 Million AD, when Superman Under the Red Sun takes place. It's silly, yes, but it gets you thinking about time in a more philosophical way. Is time just a date on a calendar? Or is it something larger, something more abstract? Of course it is, but how do you define it?
Roughly 365 days ago, I spoke with creator Harald Geisler about his typographic calendar. It was 2010. It’s now 2011, and Geisler is re-creating the Typographic Calendar for the 2012. Yes, it's a calendar, but not one for penciling in birthdays and social obligations. Rather, it's a beautifully designed full-year calendar consisting of two-thousand and twelve used keyboard keys, manually arranged to write out all days of the year 2012. Much like everyday reality, it can be perplexing to dissect at first glance, but, once you get the hang of it, everything becomes illuminated and it all makes sense.
On, Kickstarter, as in life, time is of the essence. You may think 60 days to fund your project isn’t enough, but take a step back and think. Where you are now? Where you will be in 60 days? Where will you be in even 20 days? In that much time, the Present may have changed colors, and you are probably 40 lines down from where you started on the Typographic Calendar. Time is what you make of it, not the other way around. Just something to think about when your setting up your next project.
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