The Kickstarter Blog

New Feature: Feedback on Project Preview

Not sure if your project is ready to launch? Hard to tell if your rewards are intriguing? In times like these, it's always good to turn to your trusted friends. Sharing your project with friends before you launch is one of the best ways to get feedback. We've heard it time and time again from creators, and we know it from our own experience. We recently rolled out a new feature that lets creators do just that on the project preview. 

Let's say you're working on a project and you're almost ready to submit, but you're not quite sure you're there yet. No worries, as you can share the project with your friends! All you need to do is generate the preview link for your project, which is as easy as clicking the blue "Get Preview Link." Once you do that, you'll notice that a new section for feedback appears. 

When you share the preview link with friends, they are able to see exactly what the project will look like when it goes live. They can watch your video, check out your rewards, read your description and then leave feedback directly on the page. This can be anything from helping you brainstorm new rewards, to advising you to add photos of rewards to the project description, or even, dare we say, catching a typo in your project title! It's important to remember that you'll only want to share the preview link with people you want to get feedback from!

After your friends leave notes, you'll get an email or push notification on your phone (if you have the Kickstarter App for iPhone). 

Once feedback has been left, it can be seen by other people you shared the preview link with. However, when you launch your project, the feedback on the page will go away.

As you're working on your next project, try it out! Send your friends the preview link, ask them what they think, see if they have any feedback, and take their advice! They likely want to see your project come to life as much as you do! 


    1. Creator Jonathan Nation on May 30, 2013

      great update.

      I look forward to additional updates, like an Android app.

    2. Creator marie joxe-collins on May 30, 2013

      Great update!! Thanks!

    3. Creator Dale Rorabaugh on May 30, 2013

      Nice update. Look forward to more of these.

    4. Creator Daniel Roos on May 30, 2013

      I'll sidetrack this to giving Kickstarter some feedback of their own; Do add more countries.
      There's really no reason not to include the rest of EU, when you've already got the UK.
      We're really not that different and we will survive without translations (if that's what's stopping you), since most of us speak english anyhow.
      Come on - do it. We know you want to. Why not start on a small scale by adding the Scandinavian countries? :)

    5. Creator Simon Lyons + VERSION 22 on May 30, 2013

      This is a great feature to see being made available! I look forward to using it on my project soon.

    6. Creator John Dingler, artist on May 30, 2013

      My Kickstarter project is in a stage of barebones incipiency, but I was enthusiastic enough to register it just yesterday. It's growing in my mind as I type — making notes, developing characters, organizing scenes — confident that the project, Kickstarter success or not, will come to fruition. Of course, soliciting involvement, and getting material support, from friends via this Kickstarter advice and service, is something to which I look forward.

    7. Creator Matthew Estelle on May 30, 2013

      Interesting update, but what I'd like to see, is a system to be placed to help projects include international backers. Right now, you cut out a large base of possible supporters due to high international shipping costs. If a feature was added for the creator of a project to determine shipping in some fashion, it would help.

    8. Creator Piers Duruz | on May 31, 2013

      Am I missing something or is the new feature really only that people can now leave comments on drafts. Everything else here that I'm seeing (ie being able to give links to project drafts) has existed for a long time...

    9. Creator Shed Simove on May 31, 2013

      This is great. I've been working on my Kickstarter project for AGES - and I'm trying to create a video and listing that will really resonate with the great community of people on here... So, to be able to send a preview and get feedback is hugely helpful... Shed x

    10. Creator Tony Go on May 31, 2013

      Haha I did this by forcing my previewers to screenshot and explicitly tell me what to improve! You have been thanked Kickstarter. You have been thanked.

    11. Creator Jim Young on June 5, 2013

      This is much needed, great new feature.

    12. Creator Chau (Joe) Nguyen, aka chauey on June 8, 2013

      where is a good place to ask for feedback from "random" people? any ideas? i want feedback from friends and family, but would be nice to get like a poll from various people who don't know me

    13. Creator Darin Fenn on June 12, 2013

      Thanks for the post, Michael. I'm a big fan of all you guys are doing...

      I have a question, and maybe this will get to you:

      Can I create a project and get approved and set up for payment and then wait to trigger the launch exactly when I want? Or do I submit for approval and, if approved, it just goes live immediately without my control?

    14. Creator Michael McGregor on June 12, 2013

      @Darin You can! Once your project is approved, you can launch whenever you'd like.

    15. Creator Victoria Droumbakis on June 23, 2013

      I would like to commend Kickstarter for your apology and the action taken to try and reduce violence against women in our culture. In a society where so many women and children are abused and/or exploited it is important that we rise up against this scourge in our popular culture.

      Thank you again and I will be sure to pass on the good word as to how you handled this situation....

    16. Creator Dale Rorabaugh on July 20, 2013

      preview link not working

    17. Creator Gracious Vine Music on July 28, 2013

      excited to use it

    18. Creator Laurens Laudowicz on August 30, 2013

      We are about to launch our 2nd project and I am curious if the preview link simply forwards/redirects to the actual project page once live? Or does the link go dead/404? Please clarify! I am planning to send out the link to a few bloggers and writers to see if they are interested in covering the project on the day it goes live :-)

    19. Creator Rev.DL. Hood on September 23, 2013

      leave a comment

    20. Creator Elisa Brown on September 27, 2013

      thanks. How can I know the actual campaign link after I Launch so I can embed it on my website and send it to others who will prepare to promote it to their lists ahead of time? Possible?

    21. Creator Jolly Clothing on October 15, 2013

      This comment has been removed by Kickstarter.

    22. Creator James McMurtry on November 28, 2013

      Dear Jolly, beforehand is one word, "in case" is two words; you mean "their idea" not "there idea"; and,
      for "it is," it's "it's" not its. Stay Jolly.

    23. Creator Joel et Monique Bautista on December 24, 2013

      We have launched “ KREMAS” one of our Haitian delights recently on Kickstarter, and we believe even if we go to family and friends we need OTHER PEOPLE TO ENJOY in a more easier way to discover projects, or they wont hear about them until it is too late, you might be interested.

    24. Creator miyazyn (deleted) on February 9, 2014

      This comment has been removed by Kickstarter.

    25. Creator William Moore on March 28, 2014

      Smart feature! Thanks

    26. Creator Darren Siegel on June 16, 2014

      This was a comment from another person I have the same question

      We are about to launch our 2nd project and I am curious if the preview link simply forwards/redirects to the actual project page once live? Or does the link go dead/404? Please clarify! I am planning to send out the link to a few bloggers and writers to see if they are interested in covering the project on the day it goes live :-) otherwise how do we find the link to provide it ahead of time getting people prepared for the launch

    27. Creator Susannah Sandow on June 18, 2014

      I am curious about this as well! I can't find the answer anywhere on the internet. We are launching our kickstarter early next week.

    28. Creator Michael McGregor on June 18, 2014

      @Darren @sussannah No worries, once the project is live, the preview link will forward to the actual project page. Hope that clarifies!

    29. Creator Stui on June 25, 2014

      Does the link become a live Kickstarter link once the campaign is up and running (meaning, can I send this link out to people, and tell them to use it for the actual live campaign)?

    30. Creator Itav Yosef on July 23, 2014

      Stui, this is exactly what I wanted to know. I have sent The PREVIEW link to many PR people to get traffic to my project page. Now I'm realizing this link WON'T WORK AT ALL ONCE MY PROJECT GOES LIVE! CAN ANYONE ANSWER THIS PLEASE???

    31. Creator Sebastian's Odyssey on September 7

      This is a great feature, is there a away to respond to the people leaving feedback.

    32. Creator Namaku Keren on October 20

      This comment has been removed by Kickstarter.

    33. Creator Doa Ibu Tersayang on October 23

      This comment has been removed by Kickstarter.