Need some reward ideas? Here are 96 of them.
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Offering great rewards is one of the best ways to encourage support for your Kickstarter project. It's always good to offer copies of what you're making, signed prints, tickets to your shows, and things like T-shirts or totes. But extra-imaginative rewards can help make your project all the more memorable.
Looking for help thinking some up? Here's a start: we've come up with 96 possibilities for fun and engaging rewards. Some have actually happened, some we dreamt up on the fly — and all of them can be used as inspiration for your own project.
1. Personalized mixtapes. Yes, on cassettes! (Or be like David Cross and do it on CDs.)
2. A creative-process bike tour. Take backers on a roll past your favorite thinking spots, studios, or production facilities.
3. Flash-drive roulette. Fill flash drives with your work, outtakes, pictures, music, scripts, designs, code, or other goodies that came out of your project. See if you can make each flash drive unique!
4. Studio visits. Invite backers into the studio to throw in some handclaps on a track (like Paula Cole did) — or even some backup vocals.
5. Food photography. Not everyone loves to cook, but that doesn't mean they don't love food. Make a collection of all the photos in your cookbook (plus a few bonus shots!) — it will make a great coffee table piece.
6. Script scraps. Mail out autographed pages or scenes from an actor’s on-set script.
7. Make that food truck into an immersive experience! Host a cooking class featuring backers' favorite dish(es) from your menu like the Mamu Thai Noodle Truck did.
8. Sourdough starter. Share some of your starter and directions on how to tend it and make delicious bread.
9. Fifteen minutes of podcast fame. Let a backer act as a co-interviewer with you.
10. Custom cases. Hand-decorate smartphone covers — that's something you can't just pick up at a kiosk!
11. Writers-room visits. Open up the writers room one morning and allow a backer to sit in on the creative process.
12. Really public art. Let backers come make public art with you, whether it's contributing to a mural or sidewalk-chalking city blocks.
13. Credit where credit's due. Put backers’ names in the credits or in the program like this Sailor Moon documentary did.
14. Dinner for two. Plate up a decadent meal at your Kickstarter-funded restaurant.
15. Box set. Gather up the band’s whole discography — demos, compilations, and all.
16. Offer up some naming rights. A rural farm in the Andes built a free-range chicken coop and offered a chance to name their cockerel. So we backed it — and it’s now named Human Tieg, after one of our engineers.
17. Vanity plate. Put a backer's name on yours. Real deal!
18. Keys to the kingdom. Share code keys so backers can hack away.
19. Immersive literature. Write backers into the storyline in your next piece (then, of course, send it to them).
20. Bumper stickers. Print up some super good ones.
21. Portable dinner party. Box up a great night's worth of delish, small-batch, non-perishable goods.
22. Plants. Give backers a plant from the community garden — either sent out at harvest time, or dedicated during planting season.
23. Dial-a-backer. Settle in for a 30-minute phone call and share tips on making a project happen — or just listen to a backer tell you about their day.
24. One-liners. Make screenwriting dreams come true and let backers write a couple lines of dialogue.
25. Handcrafted mugs. It's a sweet reminder of your gratitude along with every morning cup o' joe.
26. Casting call! All Black Cats Are Not Alike invited backers to submit their kitties as candidates for inclusion in the book.
27. Personal recipes. Joan Didion offered some of her favorites.
28. Actual, literal shoutouts. Give a holler to backers at your next concert — bonus points if it's in their city, or being recorded.
29. Collector's edition. Do a limited-run, hand-numbered, colored-vinyl pressing of your album.
30. A secret world. Make a special expansion pack for backers only.
31. Give props. Use an item of a backer’s choice as a prop in a key scene, or let backers pick props from the film and see if you can meet their requests.
32. Kitchenware. Make popsicle trays or cookie cutters that spell out a message.
33. The first taste. Send an invite to the restaurant’s VIP soft-launch — and offer up some free treats.
34. Truth or truth. Record a three-minute video answering three questions (even better if you do it for three backers).
35. Go down in Urban Dictionary history. Make custom definitions of backers' names that will blow them out of the water.
36. Let backers be your extras. Just like they did with Veronica Mars!
37. Bobblehead dolls, à la Our Nixon.
38. Handwritten set list. Mail it out from a live show like a shorthand love letter.
39. First draft. Send someone a marked-up copy of your first draft — critiques, typos, and all. Welcome to the nitty-gritty of the revision process.
40. Sheet music. Share sheet music or legit tablature for a notoriously complicated song — or amp things up and offer it for the whole album.
41. Give a backer a slate from the set. Try spraying it with some Krylon so that chalky memento is permanent.
42. Backstage passes. Who doesn't love backstage passes?
43. Pet names. Name a design or model after a backer's dog. (Cats, turtles, potbellied pigs, and goldfish are all acceptable substitutes.)
44. Craft portraits. Chisel/carve some version of a backer’s face into wood, rock, or whatever you're working with. Che bello!
45. Do a mural on the side of a backer’s building or home. Kaki Dimock did this great one celebrating the 40th anniversary of the Clean Water Act and the unique Rivanna River Basin.
46. Custom memes. Create 52 personalized memes of a backer's cat — one for every week of the year.
47. Location shouts. Reference a backer’s teeny-tiny hometown in your next story — make sure to do your research!
48. Private reel. Send a top-secret email with a special reel of outtakes.
49. Fake friends. Draw colorful imaginary friends to keep your backers company.
50. 8-bit avatars. Make custom images for your backers.
51. Wardrobe. Ship out one of your actors’ costumes, or let backers take their pick of what's available.
52. Refrigerator art. Keep it simple and send out some cool and custom ‘thank you’ fridge magnets.
53. Get your grub on. Throw a pizza, grilled cheese, or taco party for backers and their crew! Forno Moto offered to host a pizza happy hour. Yum!
54. 3D secrets. If anyone wants to read the secret messages in the album liners, they'll need a sweet pair of 3D glasses done up with your amazing art…
55. Your name in bites. Name menu dishes (or custom cocktails) after backers — like Julia’s Beer and Wine Bar in Queens, NY did.
56. Wearable art. Custom paint some canvas shoes or a denim coat.
57. Make like Kenny Loggins: play a private concert in a backer's backyard or basement.
58. Drake Shake. For everyone who backs the project, create a Drake Shake with their profile pic.
59. Headwear. Make cool beanies (emblazoned with even cooler messages).
60. Make time for a personal photo op and lunch date with your fans. Tim Schafer and Ron Gilbert did it!
61. One-of-a-kind photos. Bring a disposable camera to a shoot (with a backer's name on it), shoot the roll of film, then mail them the exposed camera. They'll have one-of-a-kind stills, like backers of the film How the Sky Will Melt got.
62. Accessories. Use fabric scraps from the dresses you're making to create some cool, coordinated bow ties.
63. Q&A. Do an exclusive interview with a blogger, writer, or journalist that they can publish.
64. Share your style. Offer backers a personal style consult and closet clean-up.
65. Free beats. Surrender one of the beats you didn’t use for the album. Bet you can’t wait to hear what backers do with it!
66. Spiff up the dining table. Monogram or embroider cloth napkins and make a backer's next dinner party all the more lovely.
67. Handwritten postcards — sent from rest stops on tour.
68. Lessons via Skype. Host a 101 session for backers anywhere — it can even be a ukulele lesson!
69. Throw an epically foodie tasting party. Do a tasting of your product line paired with complementary food, bring a live band on board, and make it a night to remember! Hella Hot Hot Sauce even gave guests and backers a pair of sauces to take home at the end of the night.
70. Cool calendars. Make one calendar that highlights a holiday every single day.
71. The where-it-happened pub crawl. Stumble through the watering holes where your big ideas took off. Backers pay for their own drinks; you provide witty commentary and copious amounts of bar snacks.
72. Craft supplies. Customize some quilt squares for your backers to use.
73. Reading lists. The Kurt Vonnegut documentary, Unstuck in Time, offered Vonnegut’s syllabus for books you must read before you die.
74. Join the cast. Photoshop a backer's pet into a cast photo, frame it, and send it off.
75. Backer map. Make a map of backer locations into a commemorative scroll, puzzle, or poster.
76. Bring a backer into the spotlight. Wear a T-shirt with a their face on it during a photoshoot, interview, or premiere.
77. Hang out! Let a backer come spend one day on set.
78. Custom knits. Make something unique that backers can't get anywhere else.
79. Turn someone’s favorite meal into a menu item. Peanut butter and pickle sandwich, anyone?
80. Scavenger hunt. Organize one for backers in your city. Find rewards, meet the creators, and party at the end!
81. Write a song for every backer — like Kim Boekbinder did for her project, Infinite Minute.
82. Follow everyone on Twitter. Of course.
83. In-game treats. A character made to look like a backer, an item on a shelf subtly named after a backer — check out cool ways Thimbleweed Park made backers part of their game!
84. Accessories. Bedazzle some glasses frames so backers can look extra snazzy.
85. Hop on the track. Incorporate a backer's 10-second sound sample into a song.
86. Let backers personalize your idea — make an engraved version or stamp on some custom messages.
87. Set up a VIP Meet & Greet. Of Montreal offered lots of VIP passes and chances to hang with the band before their shows.
88. Make those guitar picks a little more personal. Epicks offered to etch names into a set of their wooden guitar picks.
89. Record a cover song of a backer's choosing — and send them the only copy.
90. Original blueprints or sketches. (Just keep digital versions for yourself, in case you need them.)
91. Readymade picnic. Pack up a basket with your homemade deliciousness and a list of awesome picnic spots.
92. Spa day. Have backers join you for one — complete with fancy juices and mani-pedis.
93. Dedicate the whole book to a backer. Yep, the whole book!
94. Something from the archives. Share your obscure and much-coveted short film (or demo tape) from the early days.
95. Do a limited-run poster or print — your unique art will live on!
96. Interior decorating. Make a backer's fridge into some art (for local homeowners or appliance-owners only).
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