It is our distinct pleasure to announce that Andy Baio has joined Kickstarter as our Chief Technology Officer. Andy runs the highly respected Waxy.org, and previously cofounded Upcoming, which was acquired by Yahoo! in 2005. Andy has built a sterling reputation as an excellent journalist, an outspoken advocate for openness in web technology, and an influential thinker.
Andy announced the move on Waxy, and here’s some of what he had to say:
Since our launch ten weeks ago, over $250,000 has been pledged to make everything from books, magazines, albums (and album reissues), plays, films, art projects, zombie iPhone apps, and more. (Not to mention, my own Kind of Bloop album.) And keep in mind, the site’s still invite-only!
Getting people to give you money is tricky, but I think we’ve hit on a formula for success:
- All-or-nothing. Projects are only successful if they reach the fundraising goal by the deadline, otherwise nobody pays. This limits risk for both backers and project creators, who don’t have to worry about committing money and time to a failed project.
- Rewards. We strongly emphasize the importance of crafting good rewards, which makes Kickstarter more like commerce than altruism. We support multiple tiers of rewards from $1 to $10,000, limits for each, and tools for creators to contact each tier group independently.
- Publishing. A simple and powerful reward is access to exclusive updates during a project’s funding and development, creating a powerful connection between the audience and project. As a result, we offer publishing tools for public or private updates, including hosted media and update notifications.
Obviously we are thrilled by the addition of Andy to the team (he has served on our board over the past year), as well as the values that he brings: openness, transparency and a history of consumer advocacy. We look forward to growing Kickstarter together.