Earlier this year, former Nine Inch Nails drummer Josh Freese announced that he would be funding his new album directly from his fans, with some genuinely creative rewards that got him a lot of press. In addition to the standard download and CD offers, these included:
Josh washes your car OR does your laundry
Get drunk and cut each other’s hair in the parking lot of the Long Beach courthouse (filmed and posted on YouTube, of course)
Pick any 1 member of the Vandals or Devo (subject to availability) to accompany you and Josh to either the Hollywood Wax Museum or the lunch buffet at the Spearmint Rhino
Twiggy from Marilyn Manson’s band and Josh take you and a guest to Roscoe’s Chicken ‘n’ Waffles in Long Beach for dinner
Josh takes you and a guest to Club 33 (the super-duper exclusive and private restaurant at Disneyland located above Pirates of the Caribbean) and then hit a couple rides afterward (preferably the Tiki Room, the Haunted Mansion and Tower of Terror)
At the end of the day at Disneyland, drive away in Josh’s Volvo station wagon. It’s all yours … take it. Just drop him off on your way home, though, please.
Josh will join your band for a month … play shows, record, party with groupies, etc.
If you don’t have a band he’ll be your personal assistant for a month (4-day work weeks, 10 am to 4 pm)
Take a limo down to Tijuana and he’ll show you how it’s done (what that means exactly we can’t legally get into here)
Wired did an extensive interview with Josh, and he talks a lot about his experience with this project. Some choice bits:
[T]he bottom line for me is, “How am I going to market this myself — literally, just myself, no marketing team, no company — on the internet to have people know that I’ve got a record coming out and talk about it. So exactly what I wanted to happen has happened, which is a bunch of people have taken notice of the fact that Josh Freese has a record coming out.
I’ve had folks ranging from people hitting me up on MySpace going, “I want the $50 phone call” or “I want to go have lunch at P.F. Chang’s” to a few people who have discussed the more serious packages, but no one’s officially taken me up on it. A friend of mine knows a big advertising agency out of Portland, and they said they want to buy, like, a $5,000 one where I write songs about their agency and put ‘em up on iTunes.
When I came up with these, like, someone goes, “Man, do you really need money or something?” It’s like, if I really needed money — well of course, we all need money, right? — but if I really was wanting to make money, I would make them a lot less [expensive] than I did, because I really — put it this way, I’ll be floored if someone buys the top package. I’ll be completely shocked.
Setting those prices so ridiculously high worked to get attention in a humorous way…. People that know me, and people that don’t know me, go: “This guy’s got a record coming out. Here’s his website.” If it means they get directed to my website and they spend seven bucks to buy the album? Great.
Some nice lessons to be learned from there. Well done, Mr. Freese! To buy the album, entitled Since 1972, do so here.