Introducing #Tags

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Today we're happy to introduce a new way to discover projects on Kickstarter: #tags.

Over time, we've noticed certain themes and trends running through the projects on Kickstarter — some for a week, some for years. Tags give us a new way to share these patterns with everyone.

Tags aren't tethered to a specific category. Instead they reflect a common philosophy (#Civic), shared subject matter (#Science), themes (#Zombies), accolades (#Sundance), and a bunch of other stuff too. We'll be adding and rotating tags constantly as new trends pop up throughout the site. These will be listed in the sidebar of the Discover page.

If you think your project fits one of the live tags or you notice an emerging trend, tweet us and let us know. We're really excited about tags and the creativity and diversity they celebrate. Thanks for checking them out!

    1. on January 25, 2013

      Awesome! What a great idea. Will the tags be assigned by Kickstarter staff, by backers, or by creators?

    2. Katherine Pan
      on January 25, 2013

      #CATS NOW

    3. Michael McGregor on January 25, 2013

      @ridiculous we'll be grouping and collecting them but if you see something that's awesome, or overlooked, let us know! We'll be taking suggestions over Twitter, so hit us with your best shot!

    4. Salman Shakeel on January 25, 2013

      Is it possible to have tags like #NewComers or #LatestVideoGames?

    5. Frank Weaver on January 25, 2013

      how do I add tags to my project?? #creativecommons #paraguay #documentary

    6. Michael McGregor on January 25, 2013

      @Frank we'll be curating the tags for now, but those are great suggestions. #CreativeCommons has been one we've been keeping tabs on ;)

    7. Stephanie Pereira
      on January 25, 2013 you have something in mind? ;)

    8. Jana on January 25, 2013

      That sounds like a great idea! I hope creators can add a certain number of tags themselves, maybe 5, and curators or the backers could add some more.

    9. Marc Anthony on January 25, 2013


    10. Matt Combes on January 25, 2013

      Hmm, when you said "Civic", I immediately thought Honda, and I was curious as to exactly how many projects you had of that nature (that I'd apparently overlooked) to warrant their own tag. Didn't even dawn on me that you meant "civic" as in city projects until after I clicked the link.

    11. Mia Zachary on January 25, 2013

      Will #tags apply to projects already funded, or only to newly launched projects? It would be cool if there were a way for project owners to add them, making it possible for similar products to be found and supported.

    12. Michael McGregor on January 25, 2013

      @Mia they apply to all projects. if you scroll down a page like #civic, you'll see live projects, as well as projects that have already entered the real world.

    13. S.D. on January 25, 2013

      I definitely suggest #Linux and #Mac for software, hardware, technology, and games projects supporting Linux and Mac desktops. Tags are a fantastic feature! Many thanks to the team for introducing them :-)

    14. Christian Steudtner on January 25, 2013

      I would also like to see the tags on the project pages (perhaps near the Category), so you can check from there which projects have the same tags. (As for tags, I would really like a #DRM-free)

    15. Ryan
      on January 27, 2013

      Speaking of updating your website in ways that help people find new projects, I have this awesome idea for a new section that you can add to each category page. We all know that when you click on a specific category it has 4 different list under which projects are put: "Staff picks", "Popular This Week", "Recently Successfully Funded", and "Most Funded". Now I think these are great because lets be honest not every kickstarter project is a goldmine so its good that the ones that are obvious winners get proper exposure so people can see them BUT sometimes a good but sometimes because of all the hype that these other projects are getting another good project that may have just started in the middle of a popular projects campaign may fall through the cracks. Fortunately there is a way to fix this and all you have to do is add another list to the category page.

      If you look to the right of the upper right of the category page you will see " Recently Launched". This page is great be cause it showcases all the projects that just started. The only problem is it shows all the projects of every single category and your average backer only focuses on 2 or 3 category's. But imagine if every category had an additional list that showed all the recently launched projects within that specific category. It would make it that much easier for newly launched projects to get their time in the spot light instead of drowning under the popularity of a kickstarter that still has a long time to go.

      So what do you say kickstarter?

    16. Christian Steudtner on January 28, 2013

      @Recently Launched: would find it awesome: I regularly scan the favorite projects for new projects, but with all the projects I have seen (and a global recently launched doesn't work so well, because there enough categories I'm not really interested in), it's not quite easy to find new ones (would it be possibly to have categories for unseen projects?)

    17. Kouture Crochet on January 29, 2013

      i would love an #etsy tag. there is the etsy curated page but its rarely updated and doesnt include EVERY project on from etsy shops. some of which are very cool an interesting.

    18. Kouture Crochet on January 29, 2013

      Oh i would also think that an #retro tag would be great. for stuff that reminds us of our childhoods 90's 80's 70's type things

    19. JV Chamary on January 29, 2013

      Great idea! But how does Kickstarter decide which projects deserve a tag? I tweeted a request yesterday and wasn't added. Shouldn't the process be almost instant?

      To save time for both project creators and the Kickstarter team, I'd suggest allowing us to add tags ourselves and then (to ensure those tags are appropriate) having Kickstarter approve them before they go live.

      I'm assuming the aim is to allow potential backers to track trending topics. Or are tags being curated to provide an alternative approach to Staff Picks for discovery?

    20. Missing avatar

      rodica suta on January 31, 2013

      Ma bucur ca am gasit acest site si pot sa-mi spun si eu si eu un proiect foarte avantajos pentru fabricarea de sucuri naturale,din fructe si legume. produs care este fff cerut in toata lumea...dar nu am o sustinere financiara asta in primul rand,,,iar in al doilea rand traiesc in ROMANIA si nu in USA sau Marea citesc cu placere si va felicit pentru ceea ce faceti si astept poate veti avea deschidere si ptr alte tari din Europa....adica Romania.Va multumesc!

    21. Kouture Crochet on January 31, 2013

      I DONT see the point of both science and space, i know they are very different but most space projects would fit under science.

      what about handcrafted? for projects personally handmade by the creator?

    22. Alice Lee on February 1, 2013

      tag is a good idea!

    23. Missing avatar

      John C on February 5, 2013

      Jumping off of Ryan's suggestion, I'd be interested in what American Scientific and Surplus calls "the Dusties," the projects that are interesting but neglected because they're NOT about zombie iPad pens or whatnot and aren't backed by a celebrity.

      It seems like "nailbiters" would also be a good (dynamically assigned) tag, if the campaign is very close to the goal, but there isn't much time left.

      Creative Commons would be nice, as well. When Amazon isn't screwing up my ability to pay for stuff, I'm very likely to chip in on a freely-licensed project even where I'm not particularly interested.

    24. JACOB R. QUIMPO on February 8, 2013

      Tag is a great idea, but how do you categorize a project rated a "tag?"

      Jake R.Q

    25. Missing avatar

      ronald smith on February 10, 2013

      Sign me up....Tag my kickstarter

    26. Valery Komissarova on February 11, 2013

      What about #robots or #robotics tag? Seems like there are enough projects on KickStarter already to justify such a tag.

    27. Valery Komissarova on February 11, 2013

      And actually the same for IoT or Connected devices ...

    28. Missing avatar

      Micheal Waugh on February 12, 2013

      I am really impressed with your post. Today you get the print of your tags at home without going to the market due to asset tag printing facility available at many places. So get the tags of your choice and helps to identify your products easily. You can learn more about this at

    29. Kouture Crochet on February 12, 2013

      #backercreated would be great too. or something similar. something that would focus on project from people who have backed 30 or more projects or 25 or more.

      i want to support people who have or will support other projects its like the gift that keeps on giving!

    30. Leslie Madden Masson on February 16, 2013

      please please please #archaeology and #cultures. life would be great if I could filter out zombies & wallets.

    31. San Kim on February 28, 2013

      How about an #education tag?

    32. Brad on March 25, 2013

      #Keychain #Titanium #tool #Tactical #Awesome


    33. Savage Mojo on July 4, 2013

      So how do you add a hashtag to your project? I must be confused because I don't see how to add a tag to our project other than to tweet KS. Is this the case?

    34. Top Hat Productions on November 29, 2013

      could you please add a zombies tag to, we've tweeted kickstarter half a dozen times but no luck :(

    35. Top Hat Productions on December 7, 2013

      We've still had no luck getting a tag on our project! have tweeted over and over but they just aren't being see! Please add a zombies tag to our campaign!

    36. DNAME on December 17, 2013

      Please add the tag #science to our project

    37. Missing avatar

      meveric john on February 5, 2014

      Hi Guys,
      Can someone PLEASE HELP AND advice me on this:

      I would like to invest but dont know if it is a god idea, what do you recommend?

    38. PROMiXX™ on February 16, 2014

      Love the tags idea, be great to see more of them! Also be fantastic if we could select tags ourselves as part of our project setup
      How about #fitness #health #sport ?

    39. Dima Petrov; Anna Soldatova; Keith Timko on April 1, 2014

      Sounds good!
      As our project…
      refers not only to volunteering around the globe but as well as to #adventure #journalism and to a certain extent #extreme will you please add these tags?

    40. Escape Studios on April 14, 2014

      Great! This is our live project and we suggest for it #cthulhu and to add #horror as new tag!

    41. Adrian Heptinstall on April 22, 2014

      In case the tweet doesn't work, could you add #RPG to, thanks.

    42. Mo Jemmali on May 13, 2014

      Is it time for #Politics or something related yet? I'm about to launch my Kickstarter project in few days. Thanks.

    43. Mo Jemmali on June 11, 2014

      Thank you for adding #Journalism to:
      Starting in 2015, with each poll, there will be few related links to liberal & conservative articles...

    44. Squamous Studios on June 23, 2014

      Hi! I can't access Twitter right now; can you add #cthulhu to my Kickstarter?