Introducing Google Analytics — and an inside look at the creator dashboard

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If you’ve never launched a project on Kickstarter — or if it’s just been a while since your last — you might not know about all the tools and data waiting for creators behind the scenes.

Take the project dashboard, for instance. It’s pretty much Mission Control for monitoring everything going on with a project, with at-a-glance tracking of key data: funding, top referrers, reward breakdowns, even a continuous feed of all project activity. It’s our way of making sure everyone has all the information they need to run a great project, while keeping the whole thing simple and intuitive enough that creators can focus their energies on, you know, creating.

There are some, however, who need even more advanced, more granular methods of monitoring their projects. That’s why we’ve now enabled creators to connect their projects to Google Analytics. It’s simple and seamless — just add a Google Analytics tracking ID to any Kickstarter project, and all the right data will flow over for analysis. For larger, more complex projects, it opens up a whole new world of trusted, powerful tools, from custom reports and dashboards to the ability to track how many visits to the project page are converting into pledges.

It’s just one of a host of new features and upgrades we’ve been rolling out for creators over the past months, from big changes to small improvements — things like shipping tools, spotlight pages, easier payment setup, and subtitles and captions. And of course there’s still a terrific suite of data already waiting on every project’s dashboard, no setup required. Never seen it? Here’s a quick spin through what’s available.

Funding progress. Run a project, and there’s a good chance you’ll develop an intense relationship with this sweet blue curve. Whether it’s exhilaration or nail-biting, we’ve seen creators have incredible experiences watching that line progress — and sharing screenshots so everyone can help cheer it on its way past the goal.

Referrers. You don’t need advanced analytics to know where your backers are coming from. Every creator gets a straightforward breakdown of referrers — whether people are following links to your project from social media, reaching it from other online communities, or hearing about it directly from Kickstarter.

Project video stats. Creators put a lot of time and heart into their videos. Here’s where they get feedback on whether the world is watching.

Reward popularity. A simple, at-a-glance look at which rewards backers are choosing — and what creators are about to spend their days making.

 Activity. Every event, pledge, comment, update, and adjustment, all in one feed.

And those are far from the only tools waiting for creators. There’s plenty more, from a survey tool to a Backer Report that lets you manage, sort, and organize pledges and track interactions with every supporter. Throw Google Analytics into the mix, and whether you need a quick, simple look at your progress or a deep dive into the data, you’re covered.

Stay tuned — we’re hard at work on even more great things to come.

    1. Missing avatar

      advik ahluwalia on

      This comment has been removed by Kickstarter.

    2. Laura Sutherly on

      If I don't have google analytic same I out?

    3. Zach Greenberger on

      Is this feature working for anyone? It appears to be broken on my project.

      Here's the javascript error:
      Uncaught ReferenceError: ga is not defined
      (anonymous function) @ 1917177670?token=dda959f9:2776

      That points to this code (I've removed my GA profile from it):

      ga('create', 'UA-00000000-1', 'auto', {'name': 'creatorAnalytics'});
      ga('creatorAnalytics.send', 'pageview');

    4. Zach Greenberger on

      Never mind. This error is only thrown when projects are being previewed. Once they launch, the error does not appear.

    5. John Pujol on

      So, to be clear, we can't use the analytics until we've already launched?

    6. Zach on

      What the fuck I spent so much time i could have been using to tip my fedora to giraffe porn trying to set this up

    7. Christopher Brooks on

      Our project is still in preview, and I'm getting the same error. Wish I knew sooner, wasted a couple hours looking...

    8. Missing avatar

      indra on

      This comment has been removed by Kickstarter.

    9. Mark Pecota on

      If a backer changes or cancels their pledge, is this information reflected in Google Analytics somehow?

    10. Missing avatar

      Namaku Keren on

      This comment has been removed by Kickstarter.

    11. Missing avatar

      teguhbejo on

      This comment has been removed by Kickstarter.

    12. Missing avatar

      Doa Ibu Tersayang on

      This comment has been removed by Kickstarter.