How to Run a Kickstarter Film Project: After Your Campaign Ends

Share this post

Leer en español. Disponible en français.

In this series, Kickstarter’s Film team answers some of the most common questions asked by Film creators interested in running a campaign. In this section, they’ll tackle everything you need to know about receiving your Kickstarter funds, producing and fulfilling your rewards, and keeping in touch with backers.

Browse our other guides on getting started, building your campaign, and managing your live campaign.

In a Heartbeat, directed by  Esteban Bravo and Beth David
In a Heartbeat, directed by Esteban Bravo and Beth David
 

When will I get my money?

If your campaign has reached its funding goal, Kickstarter will begin to collect and process pledges from your backers as soon as the funding period ends. You’ll receive the funds 14 days after the funding period ends. (Depending on your bank, it could take an additional three to 14 business days for the funds to appear in your account.)

If your project has not reached its funding goal by the end of the campaign, your backers will not be charged and you will not receive any funds.

What is the backer survey, and how should I use it?

The backer survey lets you collect information from your backers—their email addresses, shipping addresses, and anything else you need to deliver their rewards.

You can start drafting your backer survey anytime after you launch your project, but you can only send it out once your campaign’s funding period ends. You can only send one backer survey, so make sure you’ve thought through all the information you’ll need to collect.

Remember: You are responsible for keeping your backers’ personal information safe. Don’t collect more information than you need to, and don’t share it with services or third parties you don’t trust.

Learn more about the backer survey in our Help Center.

What happens if a backer doesn’t answer the survey and I can’t ship their reward?

If a backer hasn’t replied to the backer survey and you need their information to deliver their reward, you can message them directly. We’ll also show them a reminder the next time they visit the site. After a certain amount of time, you may want to post a project update to let all of your backers know that it’s their last chance to fill out the survey.

What if there’s a problem with a backer’s pledge?

If we can’t collect payment from a backer, we’ll email them with instructions on how to fix their pledge, and will continue to do so every 48 hours for seven days. They’ll also be able to fix their pledge by logging in to their Kickstarter account and clicking on the "Fix Payment” banner at the top of the page. You can also message the backer directly to encourage them to fix their pledge.

Read more about errored pledges in our Help Center.

What sorts of updates should I post after the project has ended?

We recommend updating your backers regularly after your campaign wraps up but before you’ve completed your film or fulfilled your rewards. After that, send them an update whenever you have something interesting to share. For example, you can post a project update to let your backers know that your film has been accepted into a film festival, or that there’s going to be a public screening. (When the short animated documentary The Shawl was accepted to the 2020 Sundance Film Festival, the team sent out this lovely update.)

We recommend employing a principle of radical transparency in your post-campaign updates. That means letting your backers know when things aren’t going as planned. It’s not unusual for creative projects to hit speed bumps, and the more open and honest you are with your backers, the more likely they are to understand when things go wrong, and even come to your aid in your times of need. Keep them informed if you run into obstacles that slow down your progress; that way, you’ll avoid awkward or even angry interactions with backers who don’t appreciate being kept in the dark.

Here’s a great post written by the team behind The Viking of 6th Avenue that outlines the enormous amount of work they’ve been putting in, as well as the unforeseen developments that contributed to their delay in finishing the film. We think it’s a great example of being radically transparent with your backers.

The Viking of 6th Avenue by Dog Day Films
The Viking of 6th Avenue by Dog Day Films

What should I do with my film once I’ve finished it?

This can be a very personal choice. In their guide to releasing a short film, the team at Short of the Week reminds filmmakers to consider what they want to get out of it.

Short of the Week’s advice is to “be everywhere all at once”—get your short film on as many platforms as you can, and compress your release window to build momentum.

How do I produce and ship my rewards?

If managing all the logistics of your project starts to feel a little overwhelming, or you wind up with more backers than you were prepared for, don’t worry—you don’t need to do everything yourself. There are businesses that specialize in things like mass mailing, warehousing, packaging, and more. If there’s a part of the process you feel comfortable outsourcing and you can find a partner you trust, working with a fulfillment service can help lighten the load and create a better experience for you and your backers.

With the help of many Kickstarter creators, we’ve compiled this list of services that help with everything from packaging and shipping to manufacturing.

For distributing digital downloads, many filmmakers use WeTransfer or Dropbox. For password-protected digital links to your film, many Film creators use Vimeo or Reelhouse. For more tips on releasing your film, check out this guide from Short of the Week.

Ready to launch a Film project of your own? Get started here.

Stay in the know about all things Film on Kickstarter by subscribing to our newsletter.

Line icon alert icon Artboard Copy 8 arrow-down icon arrow-down arrow-left icon arrow-left arrow-point-left icon Fill 1 Copy 5 arrow-point-right icon Fill 1 arrow-right icon arrow-right arrow-up-right icon icon--arrow-up-right copy bar-chart icon Artboard Copy 6 bell icon Combined Shape Copy 5 book icon Artboard Copy 3 bookmark icon Fill 1 brand-assets icon Artboard Copy 13 cart icon Artboard Copy 4 chat icon chat check icon Fill 1 Copy 6 circle-back icon Fill 1 Copy 13 circle-forward icon Fill 1 Copy 16 circle-k icon circle-k circle-left icon circle-left circle-right icon circle-right clipboard icon Artboard Copy 12 clock icon Combined Shape close icon close closed-caption icon Fill 1 compass icon Combined Shape Copy 2 conversion icon conversion delta-down icon Fill 1 delta-left icon delta-right icon Fill 1 delta-up icon Fill 1 duplicate icon duplicate embed icon Combined Shape Copy 6 eye icon Combined Shape Copy 12 facebook-contained icon Facebook Contained facebook icon Facebook logo flag icon Fill 1 Copy 3 gear icon Fill 1 Copy 14 global-africa icon Fill 1 Copy 9 global-america icon Fill 1 Copy 10 global-asia icon Fill 1 Copy 17 graph-bar icon Combined Shape Copy 9 graph-line icon Combined Shape Copy 16 heart icon Fill 1 Copy 8 help icon human icon icon--human icon--activity-feed.kds icon icon--add-heading.kds icon icon--advanced-analytics.kds icon icon--alarm icon icon--alarm icon--alert icon icon--alert icon--alt-text.kds icon icon--arrow-down.kds icon icon--arrow-down icon icon--arrow-down icon--arrow-left-2 icon icon--arrow-left.kds icon icon--arrow-left icon icon--arrow-left icon--arrow-right.kds icon icon--arrow-right icon icon--arrow-right icon--arrow-up-right icon icon--arrow-up-right icon--arrow-up.kds icon icon--arrow-up icon icon--arrow-up icon--backer-badge icon icon--backer-badge icon--bar-graph.kds icon icon--bell.kds icon icon--bell icon icon--bell icon--bold.kds icon icon--bolt.kds icon icon--bolt icon icon--bolt icon--bookmark-filled.kds icon icon--bookmark-outline icon icon--bookmark-outline icon--bookmark.kds icon icon--bookmark icon icon--bookmark icon--bulleted-list.kds icon icon--calculator icon icon--calculator icon--calendar-check icon icon--calendar-check icon--calendar.kds icon icon--calendar.sm.kds icon icon--calendar icon icon--calendar icon--campaign-outline icon icon--campaign-outline icon--caption.kds icon icon--captions.kds icon icon--cart.kds icon icon--category.kds icon icon--category.sm.kds icon icon--chat.kds icon icon--check.kds icon icon--check.sm.kds icon icon--check icon icon--check icon--chevron-down.kds icon icon--chevron-down.sm.kds icon icon--chevron-down icon icon--chevron-down icon--chevron-left.kds icon icon--chevron-left.sm.kds icon icon--chevron-left icon icon--chevron-left icon--chevron-right.kds icon icon--chevron-right.sm.kds icon icon--chevron-right icon icon--chevron-right icon--chevron-up.kds icon icon--chevron-up.sm.kds icon icon--chevron-up icon icon--chevron-up icon--circle-around.kds icon icon--circle-around icon icon--circle-around icon--circle-back icon icon--circle-back icon--circle-backward.kds icon icon--circle-check icon icon--circle-empty icon icon--circle-forward.kds icon icon--circle-forward icon icon--circle-forward icon--circle-loader icon Page 1 icon--circle.kds icon icon--circle icon icon--clipboard icon icon--clipboard icon--clock.kds icon icon--clock.sm.kds icon icon--clock icon icon--clock icon--close.kds icon icon--close.sm.kds icon icon--closed-caption icon icon--closed-caption icon--code icon icon--code icon--collapse.kds icon icon--collapse icon icon--collapse icon--commissions icon icon--commissions icon--compass icon icon--compass icon--confirmation icon icon--confirmation icon--conversion.kds icon icon--conversion icon icon-conversion icon--copy.kds icon icon--cpu icon icon--credit-card.kds icon icon--credit-card icon icon--cross icon icon--cross icon--curve-right icon icon--curve-right icon--date-and-time.kds icon icon--date-and-time.sm.kds icon icon--delta-down icon icon--delta-down icon--delta-left icon icon--delta-left icon--delta-right icon icon--delta-right icon--delta-up icon icon--delta-up icon--download.kds icon icon--download icon icon--download icon--drag.kds icon icon--edit.kds icon icon--ellipsis.kds icon icon--ellipsis icon icon--error.kds icon icon--error.sm.kds icon icon--expand.kds icon icon--expand icon icon--expand icon--external.kds icon icon--external.sm.kds icon icon--external icon icon--external icon--eye icon icon--eye icon--facebook icon icon--facebook icon--filter icon icon--filter icon--filters.kds icon icon--flag-outline icon icon--flag.kds icon icon--flag.sm.kds icon icon--flag icon icon--flag icon--forward-fund icon icon--frown-filled icon icon--frown icon icon--fulfillment.kds icon icon--gear icon icon--gear icon--globe-africa icon icon--globe-africa icon--globe-america icon icon--globe-america icon--globe-asia icon icon--globe-asia icon--globe.kds icon icon--graph-bar icon icon--graph-bar icon--graph-line icon icon--graph-line icon--hamburger.kds icon icon--hamburger icon icon--happy-filled icon icon--happy icon icon--header-anchor icon icon--heading.kds icon icon--heading icon icon--heart-filled.kds icon icon--heart-filled.sm.kds icon icon--heart-outline icon icon--heart outline icon--heart-thin-outline icon Fill 1 icon--heart.kds icon icon--heart.sm.kds icon icon--heart icon icon--heart icon--heartstrings-and-hardbacks icon icon--hide.kds icon icon--home-with-door icon icon--home.kds icon icon--home icon icon--home icon--human.kds icon icon--human.sm.kds icon icon--human icon icon--human icon--humans.kds icon icon--humans icon icon--humans icon--image.kds icon icon--image icon icon--image icon--inbox.kds icon icon--inbox icon icon--inbox icon--indeterminate icon icon--info.kds icon icon--info.sm.kds icon icon--info icon icon--info icon--instagram icon icon/instagram icon--intermediate.kds icon icon--intermediate.sm.kds icon icon--italic.kds icon icon--late-pledges.kds icon icon--late-pledges.sm.kds icon icon--lightbulb.kds icon icon--lightbulb icon icon--lightbulb icon--line-graph.kds icon icon--link.kds icon icon--link icon icon--link icon--location.kds icon icon--location.sm.kds icon icon--lock-black-bg icon lock-icon icon--lock icon icon--lock icon--locked.kds icon icon--locked.sm.kds icon icon--log-out.kds icon icon--long-story-short icon icon--mail icon icon--mail icon--make-100 icon icon--media-embed.kds icon icon--meh-filled icon icon--meh icon icon--menu icon icon--menu icon--message.kds icon icon--message icon icon--message icon--milestone-dfm icon icon--milestone-idea icon icon--milestone-preprod icon icon--milestone-prod icon icon--milestone-proof-of-concept icon icon--milestone-working-prototype icon icon--minus.kds icon icon--mobile.kds icon icon--mobile icon icon--mobile icon--mute.kds icon icon--numbered-list.kds icon icon--order-management.kds icon icon--overflow icon icon--overflow icon--pause.kds icon icon--pause icon icon--pause icon--pencil icon icon--pencil icon--pie-chart icon icon--pin.kds icon icon--pin icon icon--pin icon--pinterest icon icon--pinterest icon--play-filled.kds icon icon--play.kds icon icon--play icon icon--play icon--pledges.kds icon icon--plus-human.kds icon icon--plus-human icon icon--plus-human icon--plus.kds icon icon--plus icon icon--plus icon--prohibit icon icon--prohibit icon--prohibited.kds icon icon--project-budget icon icon--project-we-love icon icon--pull-quote icon icon--pull-quote icon--pullquote.kds icon icon--question-filled icon icon--question-filled icon--question.kds icon icon--question icon icon--question icon--reorder icon icon-reorder icon--reply.kds icon icon--reply icon icon--reply icon--reward.kds icon icon--reward.sm.kds icon icon--reward icon icon--save icon icon--save icon--saved icon icon--saved icon--search.kds icon icon--search icon icon--search icon--section-break icon icon--section-break icon--sentiment-neutral-filled.kds icon icon--sentiment-neutral.kds icon icon--sentiment-satisfied-filled.kds icon icon--sentiment-satisfied.kds icon icon--sentiment-unsatisfied-filled.kds icon icon--sentiment-unsatisfied.kds icon icon--settings.kds icon icon--shipping.kds icon icon--show.kds icon icon--small-k icon icon--sound-hi icon icon--sound-hi icon--sound-lo icon icon--sound-lo icon--sound-mute icon icon--sound-mute icon--spinner.kds icon icon--star-outline icon Star Outline icon--star.kds icon icon--star.sm.kds icon icon--star icon icon--star icon--stopwatch.kds icon icon--subtitles-captions icon icon--subtitles-captions icon--success.kds icon icon--success.sm.kds icon icon--survey-multiple-choice.kds icon icon--survey-open-text.kds icon icon--survey-single-choice.kds icon icon--survey.kds icon icon--tax-documents.kds icon icon--text-bold icon icon--text-bold icon--text-bullet icon icon--text-bullet icon--text-italic icon icon--text-italic icon--textalign-centered icon icon--textalign-centered icon--textalign-right icon icon--textalign-right icon--thumbs-down icon icon--thumbs-down icon--thumbs-up icon icon--thumbs-up icon--thumbsdown-outline icon icon--thumbsdown-outline icon--thumbsup-outline icon icon--thumbsup-outline icon--timeline-to-do.kds icon icon--trash.kds icon icon--trash icon icon--trash icon--tumblr icon icon--tumblr icon--twitter icon icon--twitter icon--unlink.kds icon icon--unlink icon Artboard icon--unlock icon icon--unlock icon--unlocked.kds icon icon--unlocked.sm.kds icon icon--update-freeform-round icon icon--update-freeform-round icon--update-freeform icon icon--update-freeform icon--update-pinned icon Artboard icon--update-qa-round icon icon--update-qa-round icon--update-qa icon icon--update-qa icon--upload.kds icon icon--upload icon icon--upload icon--video.kds icon icon--video icon icon--video icon--volume-down.kds icon icon--volume-up.kds icon icon--warning.kds icon icon--warning.sm.kds icon icon--warning icon icon--witchstarter icon icon--youtube icon icon--youtube icon--zine-quest icon icon-imagealign-center icon icon-imagealign-center icon-imagealign-left icon icon-imagealign-left icon-imagealign-right icon icon-imagealign-right info icon Combined Shape Copy instagram icon instagram copy kickstarter icon Artboard Copy 5 leaf icon leaf lightbulb icon icon--lightbulb link icon Combined Shape Copy 8 loading-spin icon lock icon Combined Shape Copy 4 mail icon Combined Shape map-pin icon Fill 1 menu icon Group message icon Fill 1 Copy 12 mobile icon Page 1 Copy 2 pause icon pause copy pencil icon Combined Shape Copy 3 pin icon Combined Shape Copy 11 pinterest icon pinterest play icon play copy plus-human icon icon--plus-human plus icon Fill 1 Copy 7 question icon Combined Shape Copy 14 search icon Fill 1 Copy 11 shapeshift icon share icon Fill 1 Copy slash icon solid-arrow icon solid-arrow sound-hi icon Combined Shape sound-lo icon Combined Shape sound-mute icon Combined Shape star icon Fill 1 Copy 2 stopwatch icon Group 2 thumbs-up icon Shape tools icon Shape trash icon Combined Shape tumblr icon tumblr copy twitter icon twitter copy user icon Artboard Copy 10 volume-up icon Artboard Copy 9 warning icon Combined Shape Copy 10 write icon Artboard Copy 11 x icon Fill 1 Copy 4 youtube icon Combined Shape