How to Get Press and Spread the Word About your Kickstarter Project

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A core question that every creator asks when they're launching a project is how they'll spread the word and get support from audiences beyond their friends and family. How do you get journalists and bloggers to write about your idea? How do you develop a campaign that gets people so excited about what you're doing that they'll pledge? These are the questions we've seen asked on Campus, Twitter, and when people write in to us, and we're happy to share a resource that helps to answer all of them. This download pulls together everything we've written about spreading the word and getting press; bookmark it, and this post. And here's how you can get started now:

Step 1: Create an organized list of all your contacts.

Knowing who your audience is and how to reach them is a must before launching a campaign. And getting all of those contacts organized in one place is a smart move, no matter if you’re launching a project or not. This post has some tips to help you create organized lists that’ll make your outreach smoother and easier.

Step 2: Draft how you’ll talk about your project ahead of time.

In addition to putting together a compelling video and description, plan content for updates, emails, and social media before you launch. Share the language with your team to make sure that everyone’s on the same page. This post and the linked worksheets will help you think through all of your messaging.

Step 3: Plan how you’ll approach press and bloggers.

Research publications and blogs that cover your project’s themes. And don’t just focus on large outlets. A blog, zine, or Facebook group with a dedicated following might do more to help you reach the right people than a larger publication with a less focused group of readers.

Step 4: Assemble a team of trusted collaborators.

It’s okay to ask for help, especially when you have trustworthy and talented teammates. Think about people that have helped you with projects in the past, and don’t forget to use the collaborators feature.

Step 5: Do your homework before you partner with a marketing or promotion service.

If you’ve run a project before, then you’ve probably heard from a few marketing or PR services that promise backers and pledges. This post gives a rundown of everything you should consider before working with one of these services and on Campus, creators share how they approached these offers.

All of our tips, pointers, and tools to help you promote your project.
All of our tips, pointers, and tools to help you promote your project.


Further Reading: