How to Get Featured on Kickstarter

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We spend a lot of time sharing our enthusiasm for Kickstarter projects, whether it’s with our Projects We Love badge, the Project of the Day, newsletters like Projects We Love, or just tweeting and Facebooking and Instagramming inspiring new ideas. That means we spend a lot of time answering two important questions:

1. How do you choose which projects to feature?

We have a whole team of people in our office with backgrounds in all sorts of creative fields. When we spot projects we think are really exceptional, we try to let the world know about them. It’s really that simple.

2. How can I get my project featured?

The easy answer: Build a wonderful, exceptional project!

Most of this is about having a great idea, a great talent, or something really unique to show people. But no matter what you're working on, there are loads of things you can do to make sure your project page is polished, attractive, well-built, and shareable. Here are the major points.

  • Choose a great project image. Keep it crisp, clear, bright, and simple. We made a whole guide to help you do just that, and it’s well worth checking out.
  • Don’t cover your images with badges, banners, or stamps. No “STAFF PICK!” splashes. No “STRETCH GOAL!” badges. No "Final Day!" banners. These things just obstruct your project image, and using them makes you much, much less likely to be featured. We won’t be able to share your images in new places, and neither will your backers.
We ruined this beautiful image to demonstrate something important: you do NOT want to do this to your project.
We ruined this beautiful image to demonstrate something important: you do NOT want to do this to your project.
  • Write a great blurb. Keep that clear and simple, too. You don’t need a lot of hype (“BEST PROJECT!!!”) — just let people know what you’re making. Check that it’s free of typos, too.
  • Respect people’s time. Make sure your project page starts with a quick, clear statement of what you’re doing — don't make people hunt for it. Save the introductions and backstory for further down the page. If someone were just skimming the first two paragraphs, what would you want them to see?
  • Use lots of high-quality media. Compelling photos, videos, GIFs, audio, and screenshots are all great. More media is almost always a terrific thing. Just try to get each piece as polished and high-resolution as you can — something that would really catch your eye if you scrolled past it on Facebook or Twitter. (Free tip: animated GIFs tend to be a huge hit on social media.)
Gramovox's Floating Record Vertical Turntable. Nice, right?
Gramovox's Floating Record Vertical Turntable. Nice, right?
  • Show your rewards. If you have finished or near-finished examples of what you’re making — or even previous, similar works — get great photos of them, and feature them prominently! It’s the most striking and motivating thing you can have online: a picture that says “we make these amazing things, and you could get one.”
  • Remember your audience. Kickstarter is an all-ages website, so it helps if your main images and text aren’t too vulgar or risqué. And our community is largely English-speaking — so if you’re using other languages, it helps to include translations. Subtitles and captions for video help, too. That way, you can make sure everything you’re saying is available to the broadest possible audience.
  • Don't spam. Whether you're doing it via email or on social networks, it's against our community guidelines and just plain annoying. Don't send unsolicited messages to people you don't know. It should go without saying, but that includes Kickstarter employees.

If you've ever wondered how to be a Kickstarter Project We Love, now you know. With thousands of projects live at a given time, we can't feature every project. But if you follow the steps outlined above, you'll have the best possible chance of catching our eye, and creating a project that your audience will love.

Comments
    1. Jasper Jansen on June 29, 2015

      Jup did all of that. Story, film, photoshoot, mail to Kickstarter, and a product that gets people cheering on twitter. Now I could use a little help from Kickstarter - if only just a tip on how to improve, so we don't get stuck at 60% :)

    2. dafrca on July 1, 2015

      Please, for the love of God; Turn off the Auto play. Please.

    3. Missing avatar

      Gina R on July 3, 2015

      This comment has been removed by Kickstarter.

    4. Missing avatar

      heather cothorn
      Superbacker
      on July 3, 2015

      You should feature doppel as a staff pick - it's really looks awesome and it's over half funded with only 13 days left- check it out:~}
      Ps I am a supporter but not involved in any other way....this just looks like an amazing product!

    5. Badhowen Entertainment on July 7, 2015

      Hi how can we contact kickstarter staff ? We need our project to be featured it has been at the bottom of all pages since we started our campaign.

    6. 5 Hours of Music, 100 Songs! on July 8, 2015

      Well if someone wants to help spread the world and help me release #7Albums, each named after a color of the rainbow, we could spread diversity in music very soon :) http://kck.st/1C3E6Ck #ROYGBIV

    7. Ricardo Sanchez on July 11, 2015

      Thanks for sharing this.

    8. THE INVENTION BROTHERS.com on July 12, 2015

      Just work hard and do the absolute best you can do. Let your project take its course and see how far you get. Although it's fun to hope, don't expect your Kickstarter campaign to be a one-time get rich quick deal. What you get is great exposure to see what people think of what you're doing. Maybe you'll get funded and you can use your campaign as the launchpad to continue a new business venture. Maybe you don't reach your goal. You haven't failed. The only people who fail are the ones that never took a chance and launched a campaign in the first place. What you do is learn. You learn what works and what doesn't. You also learn all about the fear, the commitment, and the bravery it takes to stick your neck out there in front of the whole world. Maybe you don't succeed - but you do not fail. You are a winner for doing it. You will not give up and you'll be back again using all of the knowledge and experience you've gained. Your project will be better and you'll kickass. And maybe you might even be a staff pick.

    9. Uri Tours on July 13, 2015

      Thanks for this. We've taken a second look and done some updating. Check it out! https://www.kickstarter.com/projects/uritours/postcards-from-north-korea

    10. Jonathan Green on July 15, 2015

      My project has just been selected as a 'Staff Pick', so thanks for that. :-)

      What happens now? Do you add the 'Staff Pick' badge to the Kickstarter page?

    11. ALSIE CLUFF III on July 28, 2015

      I have been hiring promotion companies, and I am curious whether I am on the right track. My project helps kids learn how to drink from open cups without any spills.
      http://kck.st/1VJj6Y9

    12. Richard Rich Oliver on July 28, 2015

      Once I submit a project, how do I add the award page for donations to let donors know what they may expect ?

    13. Ranakim on August 6, 2015

      OK. I got it ;)

    14. Shake n' Store on August 20, 2015

      Very useful thanks. Will keep pushing.

    15. govy
      Superbacker
      on August 21, 2015

      ho! I almost made the mistake to add the 'kickstarter staff pick' badge (as I did for my previous campaign). I'm glad I took the time to read this post.

    16. Marcello Canepa on August 21, 2015

      Hey, I am seeking for an general info email because I would like to have a chat with same Kickstarter employee because I would discover better the way how to be chosen for the newsletter.

      I guess this is the only way to let the world know about my writing, and my photography!

    17. Louise Thomas on August 28, 2015

      I think Ive got it right?! Any bespoke tips on ym project would be greatly appreciated!

    18. Savorii; greenlifesavor; USA on September 3, 2015

      For quite a while, many neighbors and associates have been advising us to feature our American made innovations on kickstarter. We finally took the plunge and it has been very enlightening. The staff had great suggestions. Whether we are featured or not, it was a great adventure!

    19. Dan Wright & Glynn Thompson on September 8, 2015

      Thanks for the info. We looked over our page and did some minor adjustments. Thanks again, please check it out: https://www.kickstarter.com/projects/1155190550/dirtsurfing-america-5000-miles-of-untold-stories

    20. Ross Tessien on September 9, 2015

      Thanks for the insight. For getting Featured, I'll continue working the project. But relevant to that goal is the goal of trying to get the project positioned high in the "Popularity" rankings, so that more people notice it.

      I don't understand how your "Popularity" selection works. Here's why I'm confused:

      "Popularity" gives me the impression that it means if I select that choice on say "Food" that I will get the most popular Food projects running now.

      My project, Edible Pesticides, has the goal of reducing pesticides on our food, so seems a globally good idea. And it has 21% backing after 1.5 weeks running. However, we appear at position 109th on the list of Food projects. There are 57 projects with lower funding ratios than ours that are placed above us, many of them (perhaps 20) have $0 .... that's ZERO dollars funding and ZERO Percent funding. How do those wind up with a higher ranking than my project? I don't get it.

      Trying to save the world from poisons ought to get a couple kudo points me thinks???? Why is my project not raking highly on the Popularity search option?

      rt

    21. Zhi Teng on September 9, 2015

      @Ross: I think they take into consideration a number of things such as how many people visit, how many backer, how many watch your video to the end, etc.

    22. Crissi & Ed Boland on September 25, 2015

      Worried about stalling at 65% half way in, I think I've followed all these guideline- if anyone has any feedback on my page, I'd be interested in hearing: http://kck.st/1UBkLAK
      Tks

    23. Jesse Weinberg on September 29, 2015

      Thank you Kickstarter! I love you guys! What an exceptional platform that allows an idea to be pushed out into the world and funded. Thanks for the insight on how to get featured. Just launched, fingers crossed: https://www.kickstarter.com/projects/jesseweinberg/kindness-and-co-random-act-of-kindness-kit

    24. Rogue Rocket Games on September 29, 2015

      THANK YOU Kickstarter Staff for finding our project, First Wonder, worthy of being a Staff Pick! We are so, so grateful! We have a long way to go and I really hope this helps people find us!

      https://www.kickstarter.com/projects/roguerocket/first-wonder

    25. John Wrot! on October 1, 2015

      Love all this, and we're so glad you shared it with us Kickstarter.
      The only part I find ironic is that you don't want us to put logos on our project image, but as soon as you give the Staff Pick, everyone puts it right on their project image! ; P

      Anyhoo, thanks for enlightening this for us all.

    26. The Chickenlivers on October 3, 2015

      Thanks Kickstarter for all this valuable info!! If anyone would care to check me out and give me some feedback before I launch, it would be so appreciated!!!

      https://www.kickstarter.com/projects/thechickenlivers/1257949124…

    27. Molly Pepper Piccirilli on October 5, 2015

      Hi, we have tried very hard in all if the areas to get your campaign staff picked. Hope someone see this:) https://www.kickstarter.com/projects/495065650/molly-pepper-luxury-sleepwear
      Thanks so much. Pitch.

    28. Blue Blaze Brewing on October 7, 2015

      Thanks for the info here.

      Check it out for some love .. :)
      https://www.kickstarter.com/projects/blueblazebrewing/blue-blaze-brewing-co-craft-your-pathtm

      Thanks so much cheers!

    29. Jason Young on October 7, 2015

      Please don't look at my project, it is too grandiose, ridiculous and complex.

      Presently I am content with silence, for a big wave may hit any moment, the calm, before the storm.

      Kicking it hard in Vancouver, trying everything I can, wish you all success in your campaigns.

      Jason (Gates, Zuckerberg, Jobs and Cowell, please have my membership card ready, lol)

    30. Matt aka Retro Review on October 12, 2015

      I read this before creating my first kickstarter campaign (which is live at the moment). Looking forward to your team spotting it in the crowd :-)

    31. himmat singh parihar on October 13, 2015

      I am from India - I had been making 1/6 Armors of Knights and Warriors and have ample experience in this field I want to launch my own series of Indian and Asian specially central Asian warrior series of 20 great personalities. I can forge sheet in articulated Armour and make chain mail as small as 2 mm internal dia of the ring.
      Kindly advise if I can be included into the funding program of the KICKSTART
      Kindly appraise me how to proceed.

    32. Heather on October 13, 2015

      I'd love to be a staff pick! I really love this site!

    33. akambi on October 16, 2015

      Thanks for all this info. we're on Kickstarter. A great #webdesign tool for #WordPress https://www.kickstarter.com/projects/553416698/speedwapp-the-best-webdesign-tool-for-wordpress-bo Any bespoke tips & Share would be AWESOME. We'd love to be picked by kickstarter staff

    34. Omnicode on October 19, 2015

      Thanks guys!
      Over the past year, we have been designing and prototyping the perfect phone stand. We concluded that the Smile Stand our best one yet. It comes in one piece, and is easy to assemble. Hate tangled buds? We do to. The Smile Stand wraps your earbuds for you. What is there not to love about the Smile Stand. We have spent months working on the video, images, and text shown on our Kickstarter page. We have also kept an active following on Instagram and Twitter. What is our next step to being featured? We have looked over these guidelines several of times and think the Smile Stand, follows and exceeds these standards. Thanks guys!

      Smile Stand- bit.ly/smilestand

      PS: Did we mention that we are freshman in high school?

    35. Benjamin Woelk on October 19, 2015

      Thank you for featuring the Rochester Parklet project as a Staff Pick! We are thrilled about creating the first ever parklet in here in Rochester, NY and one of the few on the East Coast!

      Thank you for your support!

      https://www.kickstarter.com/projects/575189061/joe-bean-parklet

    36. Missing avatar

      Namaku Keren on October 20, 2015

      This comment has been removed by Kickstarter.

    37. Missing avatar

      teguhbejo on October 22, 2015

      This comment has been removed by Kickstarter.

    38. Missing avatar

      Tiffe on October 22, 2015

      Hey Guys, I backed a project recently: https://www.kickstarter.com/projects/790988202/the-rever-the-worlds-first-affordable-3d-printer-f/comments. A kid friendly 3d printer comes with a really affordable price tag. I think their idea is cool and newsworthy, especially with the good response to the community. My kids are gonna love this printer!

    39. Missing avatar

      teguhbejo on October 22, 2015

      This comment has been removed by Kickstarter.

    40. Missing avatar

      Doa Ibu Tersayang on October 23, 2015

      This comment has been removed by Kickstarter.

    41. Andrew NGAI on October 25, 2015

      Hi, I am getting stuck on 70%, and I don't know why my ranking on the discover page is so low, my last project got stuff pick, and I have tried a lot this time
      Please check it out
      https://www.kickstarter.com/projects/deepblack/binary-dice-set-d4-d6-d8-d12

    42. Master Ho on October 26, 2015

      Just launched for 4 days and got over 30% funding but I'm still trying to get my search rankings for my project higher. Check it out here: https://www.kickstarter.com/projects/712611347/wu-the-way-of-kung-fu
      We'll appreciate any tips! Thank you!

    43. Christ Cooleye on October 27, 2015

      Was looking around for more info on how to get your project featured, but i've seen some cool projects just here in the comments so I suppose I'll post ours as well, check it out!
      https://www.kickstarter.com/projects/1431021117/mefisto-new-album-vinyl-and-cd-kickstarter-and-pre