How do I...my Kickstarter project?
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Fill in the blank. Creators have asked us about building and engaging their communities, championing through the “plateau” phase, how they can create rewards that’ll excite backers, and more. Below, we’ve answered these questions and more with pointed advice and links to our best and most relevant resources that tackle those questions. Find the questions that have been on your mind and then read, click, and download to get the answers you need to take your project to the next step.
How do I build a community around my project?
- “Making community starts small,” shared chef and musician Jenn de la Vega. It’s the truth. You don’t launch a Kickstarter project to build a community. You launch a Kickstarter project when you have a community.
- After you watch Jenn’s Creator Hangout, listen to Lisa Q. Fetterman and other creators talk about how they went about connecting with the people who became their fans, supporters, and backers.
- Having a Facebook page, Twitter account, and website are great tools to start connecting with your community. Go with the medium that feels right for you and your work. Read this post for help with getting the most out of social media.
- Your project launching shouldn’t be a surprise to your community. Get them excited as you’re preparing to launch and deputize a few people to help with spreading the word. Use our launch day communications template to plan how you’ll seed the news.
How do I prepare for my Kickstarter project?
- Download our project timeline, which will help you prepare whether you’re one month or one week out from your launch.
- Do some hard-thinking about your project’s key messages. This worksheet will help you draft how you’ll discuss your project with different audiences.
- Read our Creator Handbook from start to finish. You won’t regret it.
How do I create a good campaign page and project video for my Kickstarter project?
- Write down the key messages that you’ll use to talk about your campaign to different audiences.
- Don’t skip on creating a video! In this video, we walk you through some tips to help you craft one on your own.
- Document every step of your creative process by taking photos, videos, recording sound clips, etc and use the best ones on your project page and in your updates. Here are some pointers to help you make the best of your smartphone and capture those moments.
- We asked six creators what they think makes a great project page and here’s what they told us.
- Now’s a good time to brush up on the “Story” page of the Creator Handbook and watch your category’s Creator Basics videos.
How do I work up the courage to launch my Kickstarter project?
- Get a pep-talk from author and designer Adam JK, and then download and print out all of his unsolicited advice for your project launch week.
- “Confidence is being willing to create something that you know might not succeed,” said game developer Thomas Brush during a chat with our Games team. We find this Creator Hangout to be particularly inspirational, especially when it comes to handling those feelings of trepidation.
- Is there a certain thing you’ve been pondering that’s holding you back from launching? Ask other creators about it in our forum space, Campus.
How do I get ready to launch my Kickstarter project?
- Draft emails to share the news with your closest fans and supporters. Write up some social media posts that you and your team can use to get the word out. Use this table to prepare and organize assets that you can use to make all of your messaging stand out.
- Look through our launch day checklist and make sure you’re prepared to check off most of the list.
- Budget at least 2-3 business days for your project to be approved for launch and brush up on how our review process works.
How do I spread the word about my Kickstarter project?
- The more you plan how you’ll spread the word about your project before you launch, the better. Our five-part blog series will help you organize your contact lists, draft your campaign messaging, work with your team, approach the press, and gauge the offers of any third-party marketing services.
- Reread the Promotion section of the Creator Handbook and consider adding a few more approaches to your outreach plan.
- Head over to Campus and talk to other creators about how they approached marketing services and getting the word out.
How do I push through the plateau phase of my Kickstarter project?
- The plateau is often considered an inevitable part of running a campaign, so brace yourself for it and have a plan to get through it. These tips from Iron Spike will help.
- Shake up how you’re spreading the word and try one of these 21 ideas for sharing your project online.
How do I keep in touch with the backers of my Kickstarter project?
- Post updates consistently and respond to messages frequently. This list of fifty project update ideas is sure to inspire.
- Add trusted collaborators to your project to help with managing comments, posting updates, and keeping tabs on your progress.
- Use the survey tool and your backer report to get and organize information about backers’ rewards.
Is there a question that needs to be added to this list? Add it to Campus and we’ll get the conversation going.
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