How do I...my Kickstarter project?

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Fill in the blank. Creators have asked us about building and engaging their communities, championing through the “plateau” phase, how they can create rewards that’ll excite backers, and more. Below, we’ve answered these questions and more with pointed advice and links to our best and most relevant resources that tackle those questions. Find the questions that have been on your mind and then read, click, and download to get the answers you need to take your project to the next step.

 

Which of these questions has been on your mind?
Which of these questions has been on your mind?

How do I build a community around my project?

  • “Making community starts small,” shared chef and musician Jenn de la Vega. It’s the truth. You don’t launch a Kickstarter project to build a community. You launch a Kickstarter project when you have a community. 
  • After you watch Jenn’s Creator Hangout, listen to Lisa Q. Fetterman and other creators talk about how they went about connecting with the people who became their fans, supporters, and backers. 
  • Having a Facebook page, Twitter account, and website are great tools to start connecting with your community. Go with the medium that feels right for you and your work. Read this post for help with getting the most out of social media.
  • Your project launching shouldn’t be a surprise to your community. Get them excited as you’re preparing to launch and deputize a few people to help with spreading the word. Use our launch day communications template to plan how you’ll seed the news.  
Lisa Q. Fetterman works on prototyping for her project, Nomiku.
Lisa Q. Fetterman works on prototyping for her project, Nomiku.

How do I prepare for my Kickstarter project?

  • Download our project timeline, which will help you prepare whether you’re one month or one week out from your launch. 
  • Do some hard-thinking about your project’s key messages. This worksheet will help you draft how you’ll discuss your project with different audiences. 
  • Read our Creator Handbook from start to finish. You won’t regret it.

How do I create a good campaign page and project video for my Kickstarter project?

How do I work up the courage to launch my Kickstarter project?

There's more unsolicited advice from Adam in this post.
There's more unsolicited advice from Adam in this post.

 

How do I get ready to launch my Kickstarter project?

  • Draft emails to share the news with your closest fans and supporters. Write up some social media posts that you and your team can use to get the word out. Use this table to prepare and organize assets that you can use to make all of your messaging stand out.
  • Look through our launch day checklist and make sure you’re prepared to check off most of the list.
  • Budget at least 2-3 business days for your project to be approved for launch and brush up on how our review process works.

How do I spread the word about my Kickstarter project?

Read and bookmark the Creator Handbook.
Read and bookmark the Creator Handbook.

 

How do I push through the plateau phase of my Kickstarter project?

How do I keep in touch with the backers of my Kickstarter project?

Is there a question that needs to be added to this list? Add it to Campus and we’ll get the conversation going.