The Kickstarter Blog

Happy Birthday Kickstarter!

“Kickstarter is a way to break beyond the traditional methods — loans, investment, industry deals, grants — to discover that we can offer each other value through creation without a middleman dictating the product and terms.”Why Kickstarter? blog post, April 29, 2009

Two years ago today on April 28, 2009, Kickstarter launched. There was no party, little fanfare. Two of the first projects were launched by us. There were blog posts here and there, but for the most part our debut flew below the radar.

Some great early projects brought momentum — Allison Weiss, Kind of Bloop, Designing Obama. Each project seemed to inspire three more. And backing a project was fun. In exchange there were updates from the road, thoughtful rewards, a story to share. Every project was a quest to do something exciting, something meaningful. Everyone got to play a part.

It’s been an amazing beginning. We’ve met so many incredible people, been a part of this. We couldn’t ask for more.

To celebrate our second birthday we’ve decided to open up the vaults. We’ve dug deep into our dashboard to share pretty much every metric from Kickstarter’s first two years. The numbers and charts tell the story far better than we could. We hope you enjoy.

Unless otherwise noted, all data represents activity between April 28, 2009 - April 27, 2011. Charts by Fred Benenson.

Dollars Pledged by Month (April 2009 - March 2011)

First, here’s a chart of total dollars pledged per month. This graph is not cumulative. April (not charted) will be even bigger than March, the last month shown below.

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Projects Launched by Month (April 2009 - March 2011)

The launched projects chart looks pretty similar. More than 2,000 projects launched in March. April will be even bigger.

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Total Dollars Pledged and Collected

Total Dollars Pledged: $53,107,672
Dollars Collected (successful projects): ~$40 million
Dollars Uncollected (unsuccessful projects): ~$7 million
Live Dollars (currently funding projects): ~$6 million
Collection Rate: ~85%

Kickstarter operates on an all-or-nothing funding model where each project’s goal must be reached to be funded. This pie chart is a great window to how this has worked.

Of the $53 million that has been pledged, $40 million has been collected by successfully funded projects and $6 million is still live (meaning pledged to projects that are still funding). The remaining $7 million is the amount of money not collected — pledged to projects that did not meet their funding goals.

Still with us? Of the $47 million pledged to projects whose funding has ended ($40M collected + $7M uncollected), approximately 85% of the funds ($40M) were collected. This 85% collection rate has stayed quite steady over the past two years. It’s safe to expect that 85% of the $6 million that’s currently pledged to live projects will also be collected.

Now here’s a chart of the success rate of Kickstarter projects:

Project Statistics

Launched Projects: 20,371
Successful Projects: 7,496 (43%)
Unsuccessful Projects: 9,700
Live Projects: 3,175

Approximately 43% of Kickstarter projects are successfully funded. The project success rate has held steady between 40-45%. There’s no clear benchmark to judge whether this number is “good” or “bad,” but in the concept stages of Kickstarter we had projected a 5% success rate. We think this is a great sign.

Another thing to note is the difference between the 43% success rate and the 85% pledge collection rate. This means that the overwhelming majority of pledges go to successful projects. Of the projects that do not meet their goal, 21% never receive a single pledge.

What is the tipping point for a project’s funding? With just a single pledge, a project’s chances of success jump to 52%. But at what level of funding is a project overwhelmingly likely to succeed?

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Projects that reach 30% of their funding goal succeed more than 90% of the time. You can see that as the line turns green, the percent of projects that succeed approaches 100%.

Of the 20,000 projects that have launched, only one has been unsuccessful after reaching 90% of its funding goal.

Now let’s look at funding totals by category.

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Film leads the pack with nearly $20 million in pledges and Music follows with more than $13 million. Ten of the 13 categories have seen more than $1 million in pledges.

Dollars Pledged by Category
Art: $3,184,732
Comics: $943,118
Dance: $645,492
Design: $3,601,851
Fashion: $554,048
Film: $19,717,790
Food: $1,583,063
Games: $1,052,557
Music: $13,094,547
Photography: $1,679,361
Publishing: $2,732,501
Technology: $1,748,109
Theater: $2,570,503

Film and Music’s enormous numbers skew this list a bit. More than $2.5 million pledged to Theatre projects, $600,000 to Dance projects, almost $1 million to Comics projects — numbers we’re proud of.

Backer Numbers
Backers: 591,773
Repeat Backers: 79,658

Repeat backers is the number of people who have backed more than one Kickstarter project. This is a key number for us. It’s Kickstarter’s “supply side.” They’re people who don’t just back a friend’s project, they find something else to support. And sometimes fifty other things to support. The Kickstarter staff is a prime example. Collectively we’ve backed 1,590 projects. (Now we know where our paychecks go.)

Conclusion
More than anything we want to say thank you. These first two years have been amazing, and we couldn’t have done it without our incredible team (now 22 strong and packed liked sardines in the Lower East Side), our friends and families, and of course you. We can’t wait to see what the next two years will bring.

XOXO
Team Kickstarter

Comments

    1. Imgp3897.small

      Creator Jesse Farley on July 10, 2011

      congratulations

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      Creator Jesse Farley on July 10, 2011

      This comment has been removed by Kickstarter.

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      Creator Benjamin Chabot-Hanowell on August 12, 2011

      Could we get a time series graph of successful projects per year or month over the two year period of Kickstarter's existence?

      Also, Kickstarter = awesome. Happy belated b day.

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      Creator Sophia Wallace on September 12, 2011

      So glad you guys are around. This changes the game in so many important ways.

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      Creator Blanche on September 13, 2011

      What a wonderful post - thank you for compiling all of this information!

      Oh, and happy birthday :-P

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      Creator Ryan on September 15, 2011

      That's a lot of money. And a lot of great ideas turning into reality.

      Well done. Congrats.

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      Creator Daniel Knauf on November 2, 2011

      Great info. Congrats, guys. You're doing the Lord's work.

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      Creator Liz Caldwell on November 25, 2011

      Oh, Bookmark! Bookmark! Thank you :)

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      Creator Eric on December 27, 2011

      ILL BELIEVE IT WHEN I SEE IT you know what
      I have all the talent in the world thanks to god im good not conceded ! i have 28 songs i wrote and play and perform when I get the chance 2! Help me and I want sit on billions i am going to return the good deed

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      Creator Dan DeLuca on January 12, 2012

      You Rock, kickstarter! thank you for giving me a platform to sshare my dream!

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      Creator Charles Cather on January 26, 2012

      thanks for approving my idea!! it will be a dream come true!! you guys are amazinggggggggggggg!

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      Creator Joshua A.C. Newman on March 6, 2012

      I'd love to see this now, a year on. This data's been really valuable to me over the last year and I'd like to know if any of this is changing.

    13. D.small

      Creator R. L. Fink on March 21, 2012

      Thank you, very much, for kick-starting KickStarter! I believe this concept will ultimately change the world for better. Certainly, it will make the world a richer, more interesting place.

    14. Jesse_2009101501.small

      Creator Jesse Williams on April 12, 2012

      Hah, I wonder how films compare to games in $/pledged now with the recent indie video game assault on Kickstarter. :)

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      Creator Frog God Games (deleted) on April 21, 2012

      Thank you so much for these stats. They are extremely helpful when doing research into starting a new project!

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      Creator Sulaiman Su Sanni on May 24, 2012

      All of the image links are broken. What's going on?

    17. Fb_profile_picture.small

      Creator Raj Sins on July 10, 2012

      iiiiii

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      Creator Henri GAUTIER on August 17, 2012

      It's very good! I want to present the magnificent photographer Serg Yurchenko (www.photo-revue.ru), same magnificent your work. Happy Birthday, Kickstarter!

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      Creator Federico on November 25, 2012

      Thank you for the interesting data and for the kickstarter system itself!

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      Creator David Haynes on January 24, 2013

      This is absolutely incredible!x

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      Creator Amy Truong & Aaron Son on November 24

      awesome facts/stats!