The Kickstarter Blog

Guest Post: On Crafting the Perfect Pitch Video

Most project creators will tell you that making the perfect project video is really tough. It's true! But when artist Lori Leaumont sat down to make the project video for her small (but big-hearted) crafts project Girl Stories, she learned a few lessons that might make it a bit easier for the next time you have to hit "Record." Read on!

Girl Stories - sculptures that tell stories by Lori Leaumont's video poster

One of my Mom's favorite sayings is “The best laid plans of mice and men often go astray.” This is a truism that was particularly true for me the day I tried to make my Kickstarter video.

My Kickstarter was supposed to be ready to launch on July 22nd, but sadly, things did not go as smoothly as I'd planned. I needed a video, and I'd been wracking my brains trying to come up with something cute or clever, but I had nothing. Finally, I decided to film my daughter Maddy running around the backyard in a cape, but it was brutally hot and she got really overheated, and then my camera battery died. I was totally stumped. I can write, and I can make art. But getting in front of a camera? Soooooo not my thing! I had no idea what to do for this, and everyone told me the video was so important. My camera was charging up downstairs. I didn’t know if I should just sit down in front of it and ramble a lot, or keep trying to think of something better. I just didn’t know. I wanted this project to be awesome! I wanted it to show people how excited I was about this, and tell a good story.

I was so frustrated and nervous about making that video, I almost didn’t launch at all. Now that I see the wonderful response I’ve gotten to my idea, I am so glad that I went through with it. Just putting it all together and telling my story was a great experience for me.

I realized that part of my hesitation came from a lack of confidence in my work and ideas. There was a nagging little voice in the back of my head that kept telling me that this was stupid, and would never work. I had already convinced myself that the project was going to fail, and I was wasting my time. I had psyched myself out before I even began.

I was also trying to make a video that looked like everyone else’s. My friends had made a video that was silly and endearing, and I really wanted to make something similar. I got so stuck on that idea, I just couldn’t move forward. When it came right down to it, I’ve never been comfortable in front of a camera, and I had to realize that that was just not one of my strengths. Rather than fighting myself, I had to let go and do something that was comfortable for me.

The other thing I realized was that I was trying to do it all by myself. I’m not always good at asking for help, but when I finally did, my friends came out of the woodwork to offer proofreading, video ideas, camera equipment, and to help me film. Telling my friends about my idea got them excited about what I wanted to do, and that boosted my confidence. I couldn’t have done that alone!

I was doing a project about girl’s empowerment; when it came down to it, I was really doing it to empower myself. Once I realized that, and I knew what I wanted to say to the world, I found my determination to get it done. Finishing that video was one of the most empowering things I’ve ever done!

I’d like to quote one of my favorite authors, Neil Gaiman: “Trust those that you have helped to help you in their turn. Trust dreams. Trust your heart, and trust your story.” I think that sums it up for me pretty perfectly. Making a Kickstarter video was a way for me to share my story with the world, and I had to trust in my story and myself. I’m so glad I did!

Visit Lori's project page here


    1. Creator S.D. on August 9, 2012

      Silly and endearing just wouldn't have fit the mood, tenor, and subject matter of Girl Stories. It's a serious, heartfelt subject, and it resonates with so many, females and males, actually. Lori's genuine treatment of her subject, and her personal story, lent strength to her message, and gave good grounding to her commitment. Bravo on funding, Lori!

    2. Creator Jay Groves on August 9, 2012

      This is exactly what I was looking for, I am creating my first pitching video in a few weeks and was asking people for advice, this is great!

    3. Creator Chris Mooney on August 9, 2012

      Really great concept of creating a video for such a project - well done

    4. Creator Frank Weaver on August 14, 2012

      Thank you for sharing your story. I love the quote of Neil Gaiman, one of my favorite storytellers. I will use your tips for my video pitch!

    5. Creator ralfieth on August 16, 2012

      wonderful video! Also, your story is inspiring. Keep on doing video, I like it!

    6. Creator Lori Kishlar & Sarah Marks on August 16, 2012

      We're working on a video right now! I spoke with a social funding guru and he said it ups your donations definitely. He said we should expect to reach our goal with that.

    7. Creator 15paintedcups on August 16, 2012

      Thanks guys, and good luck with all your videos and projects! I'd like to add that I have absolutely no knowledge of video editing, so I used Windows Live Movie Maker. If you don't have editing software or don't know much about editing, that program is free and super easy to use. Glad to hear my experience was helpful to the next batch of kickass projects! <3

    8. Creator Lenore Norrgard on October 31, 2012

      Thank you so much for sharing your experience - I am moved by your heart and dedication <3

    9. Creator Anthony Elliott-Anderson Sr. on June 25, 2013


    10. Creator Essay Mall on September 21, 2013

      Cool video! The story is so inspiring me. Thanks for your efforts to make it worth watching.

    11. Creator Lucas Alcalde on October 2, 2013

      Great video! Got the message across for sure!
      I keep talking to myself in the car pretending I'm making the video for my future campaign, I hope that helps :)

    12. Creator hannah on October 25, 2013

      it's inspiring video as i was also considering that making an effective project video is quite problematic but now its seems quite easy. once again thanks for great video.

    13. Creator James Lawton on October 28, 2013

      Awesome video! I got your message in this video surely!
      I Appreciate your hard work and i hope that helps..

    14. Creator Charlie Jonathan on October 29, 2013

      Great concept of creating this video,
      thank you for sharing yours experience and i really inspired this project..

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