Guest Post: On Crafting the Perfect Pitch Video

Share this post

Most project creators will tell you that making the perfect project video is really tough. It's true! But when artist Lori Leaumont sat down to make the project video for her small (but big-hearted) crafts project Girl Stories, she learned a few lessons that might make it a bit easier for the next time you have to hit "Record." Read on!

Girl Stories - sculptures that tell stories by Lori Leaumont project video thumbnail
Replay with sound
Play with

One of my Mom's favorite sayings is “The best laid plans of mice and men often go astray.” This is a truism that was particularly true for me the day I tried to make my Kickstarter video.

My Kickstarter was supposed to be ready to launch on July 22nd, but sadly, things did not go as smoothly as I'd planned. I needed a video, and I'd been wracking my brains trying to come up with something cute or clever, but I had nothing. Finally, I decided to film my daughter Maddy running around the backyard in a cape, but it was brutally hot and she got really overheated, and then my camera battery died. I was totally stumped. I can write, and I can make art. But getting in front of a camera? Soooooo not my thing! I had no idea what to do for this, and everyone told me the video was so important. My camera was charging up downstairs. I didn’t know if I should just sit down in front of it and ramble a lot, or keep trying to think of something better. I just didn’t know. I wanted this project to be awesome! I wanted it to show people how excited I was about this, and tell a good story.

I was so frustrated and nervous about making that video, I almost didn’t launch at all. Now that I see the wonderful response I’ve gotten to my idea, I am so glad that I went through with it. Just putting it all together and telling my story was a great experience for me.

I realized that part of my hesitation came from a lack of confidence in my work and ideas. There was a nagging little voice in the back of my head that kept telling me that this was stupid, and would never work. I had already convinced myself that the project was going to fail, and I was wasting my time. I had psyched myself out before I even began.

I was also trying to make a video that looked like everyone else’s. My friends had made a video that was silly and endearing, and I really wanted to make something similar. I got so stuck on that idea, I just couldn’t move forward. When it came right down to it, I’ve never been comfortable in front of a camera, and I had to realize that that was just not one of my strengths. Rather than fighting myself, I had to let go and do something that was comfortable for me.

The other thing I realized was that I was trying to do it all by myself. I’m not always good at asking for help, but when I finally did, my friends came out of the woodwork to offer proofreading, video ideas, camera equipment, and to help me film. Telling my friends about my idea got them excited about what I wanted to do, and that boosted my confidence. I couldn’t have done that alone!

I was doing a project about girl’s empowerment; when it came down to it, I was really doing it to empower myself. Once I realized that, and I knew what I wanted to say to the world, I found my determination to get it done. Finishing that video was one of the most empowering things I’ve ever done!

I’d like to quote one of my favorite authors, Neil Gaiman: “Trust those that you have helped to help you in their turn. Trust dreams. Trust your heart, and trust your story.” I think that sums it up for me pretty perfectly. Making a Kickstarter video was a way for me to share my story with the world, and I had to trust in my story and myself. I’m so glad I did!

Visit Lori's project page here

    1. S.D. on

      Silly and endearing just wouldn't have fit the mood, tenor, and subject matter of Girl Stories. It's a serious, heartfelt subject, and it resonates with so many, females and males, actually. Lori's genuine treatment of her subject, and her personal story, lent strength to her message, and gave good grounding to her commitment. Bravo on funding, Lori!

    2. Jay Groves on

      This is exactly what I was looking for, I am creating my first pitching video in a few weeks and was asking people for advice, this is great!

    3. Chris Mooney on

      Really great concept of creating a video for such a project - well done

    4. Frank Weaver on

      Thank you for sharing your story. I love the quote of Neil Gaiman, one of my favorite storytellers. I will use your tips for my video pitch!

    5. Missing avatar

      ralfieth on

      wonderful video! Also, your story is inspiring. Keep on doing video, I like it!

    6. Lori Kishlar & Sarah Marks on

      We're working on a video right now! I spoke with a social funding guru and he said it ups your donations definitely. He said we should expect to reach our goal with that.

    7. 15paintedcups on

      Thanks guys, and good luck with all your videos and projects! I'd like to add that I have absolutely no knowledge of video editing, so I used Windows Live Movie Maker. If you don't have editing software or don't know much about editing, that program is free and super easy to use. Glad to hear my experience was helpful to the next batch of kickass projects! <3

    8. Lenore Norrgard on

      Thank you so much for sharing your experience - I am moved by your heart and dedication <3

    9. Anthony Elliott-Anderson Sr. on


    10. Missing avatar

      Essay Mall on

      Cool video! The story is so inspiring me. Thanks for your efforts to make it worth watching.

    11. Lucas Alcalde on

      Great video! Got the message across for sure!
      I keep talking to myself in the car pretending I'm making the video for my future campaign, I hope that helps :)

    12. Missing avatar

      hannah on

      it's inspiring video as i was also considering that making an effective project video is quite problematic but now its seems quite easy. once again thanks for great video.

    13. Missing avatar

      James Lawton on

      Awesome video! I got your message in this video surely!
      I Appreciate your hard work and i hope that helps..

    14. Missing avatar

      Charlie Jonathan on

      Great concept of creating this video,
      thank you for sharing yours experience and i really inspired this project..

    15. Missing avatar

      Helen on

      Wow is a great video and perfect. [url=]write my essay -[/url]

    16. Missing avatar

      florencejessica on

      Its great video. The story is so inspiring me. Keep on doing video.

    17. Michael Towey on

      What a great story. I love how the process became the purpose. In the best of all possible worlds...

    18. Michael Towey on

      What a great story. I love how the process became the purpose. In the best of all possible worlds...

    19. Missing avatar

      Petar on

      That's is so inspiring; I am very pleased by this post. Nice information on this post!!! ||

    20. Missing avatar

      James Franklin on

      I am really inspired by this video as it was simply awesome.

    21. Missing avatar

      Randy whitmire on

      Really enjoyed this article post. Really looking forward to read more. Will read on...

    22. Missing avatar

      Tom Faraday on

      Being a student you should always remember to learn from everywhere for setting forth relevant data as is believed to do by all greatest mind of past centuries. Learn and teach at the same time while discussing any-what problem or completing any given task. Point our all key features and strengthen insufficiency or lack of exactitude when preparing a custom research.

    23. Missing avatar

      jlukeadan on

      Brilliant information being shared here with us, learned best examples from it

    24. Missing avatar

      saba on

      Visit our place for best
      Professional Resume Writers
      Resume Writing Services
      It will really help you to get your desire job and make your resume more impressive from others.

    25. Missing avatar

      saba on

      Everyone is going to online its service or market if you are one of them and searching
      then you are at the right place to visit us.
      Best Web Hosting Companies
      Top Logo Design Companies
      Top Web Hosting Companies

    26. Missing avatar

      saba on

      Video Animation Service
      Animation Service Provider
      can promote your products more quickly by creating a direct image or concept of your product about. People are always interested in watching or visiting the animated videos.

    27. Missing avatar

      saba on

      Online marketing has become a popular growing industry to engage your influencers through fresh and juicy content and we people are here to serve you exceptional
      with flexible package.
      Content Writing Service
      Article Writing Service
      Reviews Writer
      Reviews Writing Service
      Book Writing Service
      Resume Writing Service
      Press Release Writing Service
      PR Writing Service

    28. Missing avatar

      Mark Wright on

      This comment has been removed by Kickstarter.

    29. Missing avatar

      adriannapaul7 on

      I found your website ideal for my needs. Thanks for sharing the enormous ideas. This whole article is too good

    30. Missing avatar

      Ronald Guy on

      Your website is so cool. I’m impressed by the details that you have on this blog.

    31. Missing avatar

      adriannapaul7 on

      That is something enormously useful. I value your efforts behind this article.

    32. Lucy White on

      Who can give a better explanation for the girls story..:) Lovely video for marketing one's website.

      Thanks From the entire team of Allassignmenthelp

    33. Missing avatar

      Donna on

      Wonderful Job. I have shared this on my blog ( ) and received positive feedback for the same.


    34. Missing avatar

      Edward Herringg on

      I was the same nervous about my coursework as author about her video. So i asked top rated essay writing service assignment mountains ( ) and they made my life easier. They really saved my life!

    35. Missing avatar

      Kollin Donovan on

      Every big project demands a lot of effort. If you prepearing something big, you shouldn't rush and may ask for some help. You showed a great video and those tips are just to the point. If you need any assignment done so greatly as well, here is the place for you.

    36. Krishna Parmar on

      I think this one is amazing thing which I have got to know when you are doing it for WeChat computer is nice one.

    37. Krishna Parmar on

      I also tell you that playing Clash of Clans for PC is now easy and great thing

    38. Missing avatar

      Ameelia Brown on

      I Appreciate your hard work and i hope that helps. Wonderful Job. I have shared this on my blog

    39. Missing avatar

      anuskaj522 on

      This comment has been removed by Kickstarter.

    40. Missing avatar

      anuskaj522 on

      This comment has been removed by Kickstarter.