Creator Q&A: Crossword Puzzles!
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Crossword Puzzles! ended on June 30, and on August 31 Berlin will be presenting the nine promised puzzles for the very first time. There’s even a grand prize!
Nine crosswords, including a couple of nifty variety puzzles, all based on board games you know and love. Solve them all, figure out the final answer, and maybe you’ll win yourself a juicy little prize.
We’re thrilled that Berlin was able to put Kickstarter to good use and was able to create a non-traditional vehicle for his work in the process. Read on for some thoughts from Eric Berlin.
Tell us about your project.
It is a suite of nine interelated crossword puzzles. There is almost no market for such a thing — I can sell individual puzzles to newspapers, and I can make a whole book of crosswords and try to sell it to a publisher, but there is no way to sell a set of nine crosswords to any media outlet. Kickstarter let me market the product directly to crossword-loving consumers.
How did you decide on your rewards?
Impulsively. I have a couple of puzzle-filled mysteries for kids, so it seemed a natural to offer those as rewards. And what else could I offer big spenders but a custom made crossword? So that’s the direction I went.
How many of your backers do you know personally?
I’d guess about 20%, maybe a little more.
Have you learned/discovered anything from the experience?
I confirmed something that I suspected, which is that there is a good-sized audience out there seeking high-quality crosswords. I’m already trying to think of a new product to sell to this audience.
What was unanticipated about the experience?
I set the price of my topmost tier too low — I should have made it $150 instead of $100. I honestly didn’t think anybody would donate that much money, and six people did. I had to close out that tier.
What, if anything, would you change about your project?
Besides charging more for the top tier, nothing.
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