Bulk Quantities

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On July 10th we rolled out an update to Kickstarter's Project Guidelines prohibiting rewards in bulk quantities. This update was in response to a trend we've seen in recent months of projects offering rewards in quantities upwards of 20, 50, and even 100 of an item. When we introduced this change we weren't specific about how many of a reward constitutes a "bulk quantity." This caused unnecessary confusion, and we want to address that question today.

As of today, we're defining "bulk quantity" as a reward that offers more than ten of a single item. We feel that a limit of ten will prevent bulk commercial transactions while still allowing independent stores (the most frequent backers of these rewards) to back projects and share them with their communities. Projects are welcome to offer rewards intended for stores so long as they are in quantities of ten or less.

Backing a project has always been about joining a community just as much as it is getting stuff. That's one of Kickstarter's defining traits, and we want that to always be true. We're incredibly proud of the ways that Kickstarter has helped creators bring their work to life and get it out into the world. Watching independent stores use Kickstarter to promote the work of independent creators has been amazing, and we hope it continues.

Sorry for causing confusion, and thanks as always for your support.

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    1. Missing avatar

      deleted on

      This comment has been removed by Kickstarter.

    2. Missing avatar

      deleted on

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    3. Christopher Trachte on

      I have no clue what you mean by restrictions on quantity. Do you mean that if I put 15 in the quantity box under the rewards section that it's a violation? How can I only be giving a reward to the first ten people in each category? I won't be able to make the money I need. Is this rule to stop one person from making ten $25 donations to take all of the rewards?

    4. Shiv Shambhu on

      This comment has been removed by Kickstarter.

    5. Shiv Shambhu on

      This comment has been removed by Kickstarter.

    6. Vadim Smolenskiy on

      I have a question regarding playing card rewards. Can a campaign offer a gross reward? It's 1 unit with 144 card decks inside of it. I see campaigns offering 1 brick rewards (which has 12 card decks inside of it), does the gross fall into that category? It's a 1 item piece that just happens to have 12 pieces inside of it.

      Let me know!

    7. Vadim Smolenskiy on

      I made a typo at the end there. It should have read:

      "It's a 1 item piece that just happens to have 144** pieces inside of it."

    8. PODlife on

      Hey Guys, just seeing if this is still a regulation - seen a couple projects with bulk options, one was:
      https://www.kickstarter.com/projects/597507018/pebble-time-awesome-smartwatch-no-compromises

      Planning our campaign now so would love to know :)

    9. Missing avatar

      Namaku Keren on

      This comment has been removed by Kickstarter.

    10. Missing avatar

      Doa Ibu Tersayang on

      This comment has been removed by Kickstarter.

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