On July 10th we rolled out an update to Kickstarter's Project Guidelines prohibiting rewards in bulk quantities. This update was in response to a trend we've seen in recent months of projects offering rewards in quantities upwards of 20, 50, and even 100 of an item. When we introduced this change we weren't specific about how many of a reward constitutes a "bulk quantity." This caused unnecessary confusion, and we want to address that question today.As of today, we're defining "bulk quantity" as a reward that offers more than ten of a single item. We feel that a limit of ten will prevent bulk commercial transactions while still allowing independent stores (the most frequent backers of these rewards) to back projects and share them with their communities. Projects are welcome to offer rewards intended for stores so long as they are in quantities of ten or less.
Backing a project has always been about joining a community just as much as it is getting stuff. That's one of Kickstarter's defining traits, and we want that to always be true. We're incredibly proud of the ways that Kickstarter has helped creators bring their work to life and get it out into the world. Watching independent stores use Kickstarter to promote the work of independent creators has been amazing, and we hope it continues.
Sorry for causing confusion, and thanks as always for your support.