Better Tools for Project Creators

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There’s another side of Kickstarter that most people never get to see. These are the tools that help creators stay on top of their projects and communicate with backers. We've recently released a slew of big improvements to these tools, so we thought we'd give everyone a quick tour.

Backer Report

At the heart of the creator tools is the Backer Report, which lists each project's backers, their chosen reward, and other information. Today the Backer Report is getting a major overhaul, with greatly improved filtering and search functions that make it much easier for creators to organize and drill down into their backers.

Today we also added a "reward sent" checkbox to the Backer Report so creators can keep track of which backers they've taken care of. The new Backer Report is available to all project creators beginning today. 


Once a creator is ready to begin sending out rewards, they use Kickstarter's survey tool to request the necessary info from backers. Here's what the survey creator wizard looks like:

Once backers respond to the survey, their information is automagically integrated into the Backer Report. From there you can export it in a file that you can open in Excel and other programs.

We also provide creators with a unique card for each backer that collects their info, survey responses, notes from the creator, and other information.

Project Dashboard

The flashiest of our creator tools is the Project Dashboard — a central hub for live information about a project’s progress and stats. At the top of the Project Dashboard is a graph of the project's funding progress:

Through the Dashboard, creators can track where their pledges are coming from. The Dashboard lists each referral source and the number of pledges generated. There's even a pie chart showing what percentage of backers came from sources within Kickstarter and how many came from external sources.

We're excited about today's updates to the creator tools, and we'll continue to work on making them even better. Thanks for joining us for our tour! Perhaps you'd like to start a project of your own?

    1. Katherine Pan


    2. Jason Glover

      Really like the addition of the Shipment sent check-off! That will really be useful.

    3. Drekfletch on

      As someone contemplating a project, it's nice to see a bit of the back end from after the project goes live.

      Also, I'm part of those last two data sets! #WeAreTheMedia!

    4. Ian Linkletter on

      Really cool stuff! Great to see you thinking about Creator workflow so carefully.

    5. Christian Steudtner on

      Improving stuff is always good, the better the tools, the better the experience.

    6. Missing avatar

      Zac Gowen on

      Do the backers get a notification when we check the box for "Reward Sent"

    7. Meaghan O'Connell and Dustin Kurtz on

      @Zac Gowen: Ha! I debated whether we needed that supporting copy in this tool (it's in there, in a tooltip thing). NO, backers don't get notified. It's a private tracking tool just for creators. Woooo. Or boo, depending on what you wanted.

    8. Joshua A.C. Newman on

      That survey stuff is huge! Thank you so much!

      For the next iteration, please make it so we can include or exclude questions from survey levels. Having to re-enter redundant questions is badly error-prone. I have yet to do it right. Also, marking some survey questions as optional or conditional (e.g., if you answered question 1, you must answer question 2) to backers would be awesome.

      Thank you so much for these improvements. I'm always blown away by you guys' attendance to these details.

    9. Missing avatar

      Lee & Linda Shaw on

      And referencing Zac Gowen, could they get a notice as well as a package tracking number too perhaps?

    10. Missing avatar

      Yuan Yuan on

      These creator tools seem very cool, but would you also considering developing backer tools? While there are pages dedicated to certain filtering rules ('recently launched', 'ending soon', etc), I would like more control over filter and sort. In particular, I'm interested in browsing projects which are nearly completely funded, e.g. 90% funding or higher, preferably sorted by deadline.

      Right now the projects are organized by category, which presupposes that category is the important dimension. It may be to some backers, but it happens to be of limited importance to me (or at least, the set of categories in which I'm interested is much greater than 1). I would prefer some tools which give some flexibility and allow backers with different priorities to use the site easily.

    11. Missing avatar

      Eve Stephen on

      Suppose a creator wants to offer a bundle of rewards (10 items to be sent to 10 of the backer's friends by postal mail, or digital downloads sent to 10 email addresses). Is there a way that the donor/backer can enter the 10 postal addresses, or 10 email addresses, into an efficient database so the creator can send the items easily?

    12. Bernie Worrell Orchestra on

      there is so much stuff to read (and I'm a reader!!!) and I'm swamped. Can someone just tell me -- specifically -- where da heck is the Backer Report?????

    13. Anita Giraldo on

      one of the tabs at the top of your page. You'll see it if you sign in.

    14. Eric Norman on

      Good work, guys. The dashboard/referral data is awesome! For the backer report/rewards sent, it might be cool to have a way to check "reward received" or even enter the tracking data and have it automated. What I learned at Toyota was the job isn't finished at shipping, but not until the other side receives what was promised.

    15. Missing avatar

      Ray & Sarah Rhamey on

      I love the word "automagically."

    16. Matt Blum and Katy Kessler on

      We get a lot of people wondering if their survey responses went through. Is there a way for Kickstarter to send a confirmation email, once a survey is completed successfully?

    17. Motion Institute on

      My project is funded. YAY! How long do I have access to my backer report and how long will I be able to message my backers from the KS site? thanks,

    18. Heidi Epling - fab figs on

      What's the best way to create shipping labels, using the addresses from your backers, for UPS, or USPS ?? Thanks :)

    19. Robert D. Jansen on

      Cant unzip backer report downloads, Get 0x80004005 unspecified error, which is something about corrupted files, but downloaded on several different computers and still get no unzip, Tried a different unzip program, no dice. I have run five KS projects and downloaded and unzipped all the previous backer reports. What gives? Bob Jansen

    20. Heart & Soul Concerts NYC on

      These tools look great. I am very excited about getting first Kickstarter off and running!

    21. Heart & Soul Concerts NYC on

      @Robert D, Jansen, I don't know if you googled your error, but I found some info that may help, ofcourse I have no idea what OS you are running, but this link comes from Microsoft ( I shorten it here)
      Hope this helps.

    22. Lance on

      cool tools, and thanks for sharing.

    23. Danny Gibbons on

      If a backer gave an amount that matches a reward level, but selected 'no reward', is there a way to put them into that reward grouping so they receive the same updates and survey?

    24. jerry allen conner on

      This comment has been removed by Kickstarter.

    25. Southern Shakespeare Festival on

      In our survey, we have one multiple choice question that is either/or and one that is "click all that apply", how can I distinguish between them?

      And many of our rewards include a Tweet to the donor, so one question is about the Donor's Twitter handle? On the Preview Survey, that field is listed as Required. But what if the Donor doesn't have a Twitter account? If that answer is left blank, will our donors still be able to submit the survey?

    26. Missing avatar

      sumerwin on

      During the summer months, we spend a regarding time on our back deck. The door mat that we had used for the past several years was literally falling apart - it even had holes in it. This mat consisted only of fabric, with no rubber backing, so I decided he would look for a much sturdier door mat, and discovered one at my local Fred Meyer store.

      Foot type also affects shoe selection. Everyone has a different physiology and running mechanics. Therefore, the sport shoe industry is unquestionably trying to satisfy this associated with needs. Anyone suspect an individual have wide feet, then you need read through on and learn what look for when purchasing running….

      A prerequisite for a cash back card is nice credit history. Such cards are better than… standard credit card because its use entitles you to one rewards. And also, since it is an essential to have purchases, test use this particular card and buy some reward for it too?

      If in order to looking to find the best fashion brand in shoes for men then you will find range of in shoes for typically. You can opt for loafers, sandals, clogs and mutes, sneakers and sporting. On the other hand, for women shoes, a genuine effort . huge stock in shoes which includes boots, flats, pumps, slippers, dress, clogs and mutes, sneakers and athletics. Similarly, for kids there are shoes for both boys and girls.

      Authorize to suit your… Legal Documents: Authorize one to take proper care of all your legal newspapers. We suggest you to put a wallet and hand it over to responsible personality.

      Finally, your third and final step is to consider the bridesmaid. Ensure that you aren't wearing your shoes as being bride's service personnel. However, make sure that there's an unity with your bridal shoes with their shoes. Maintain your shoes likewise brides,aids' shoes, though not the same, are in keeping with each alternative.

      At finish of the day, one of the most important this is to make your party decor fit your lifestyle so utilized sit back, relax, and savor the evening with your guests.

    27. Taimane on

      I have read about the Kickstarter tool called LAUNCH NOW which enables a creator to have a KS team member review the project to see if it is ready for launch and to provide feedback for improvement. But I cannot figure out where to find the tool and use it.

    28. Missing avatar

      noel schwerin on

      How can I access the backer report a few months after campaign successfully completed?

    29. Donna Nolan-Wilson on

      What do you do if you have a few backers that never supplied their snail mail address and you have messaged them through Kickstarter 4 times and emailed them through the email address they provided 4 times as well?

    30. Missing avatar

      Namaku Keren on

      This comment has been removed by Kickstarter.

    31. Missing avatar

      Doa Ibu Tersayang on

      This comment has been removed by Kickstarter.

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