Best Practices for Translating your Project Page

Share this post

One part of running a Kickstarter campaign is figuring out how to reach the people that will be interested in supporting your idea. This usually involves sharing a compelling story around what you’re making and figuring out how you’ll reach out to people about your project. But it’s important that your project page is inclusive of the community that you’re trying to reach and available in their language. Here are some tips for translating your project page and adding subtitles and captions to your project video. You can also read it in French, German, Spanish, or Japanese.

Know your community and include translations to reach a wider audience.

  • Build your project page with your community in mind. For example, if your community is mostly Spanish-speaking, then include a Spanish-language description, and film your video in Spanish.
  • English translations and subtitles can help your project appeal to a wider audience. Approximately 75% of Kickstarter backers come from English-speaking countries.
  • Use the subtitles and captions tool to add tracks to your project video, or to other videos in your description and updates.
  • Work with a native speaker, professional translator, or translation service to translate your project page and provide captions for your project video. For example, we’ve worked with translators Angela BenoitAnja Fulle, and Sandy Jones, and with services like OneHourTranslation.
  • No matter what translation service you go with, always ask a native speaker to double check your copy. Incorrect or unclear translations can confuse potential backers and make it difficult to consider your project for features on Kickstarter.

Create a description format that supports multiple languages.

  • Use italics or section headers to organize your text. 
  • Try out ways of formatting that will allow you to use multiple languages. This project had their English and German text side by side. 
  • Use project updates to address FAQs in different languages or to share translations of your project's description and rewards. 
  • Some creators even create micro-sites to keep translated versions organized and separate. Keep in mind that this approach will direct backers away from your main page, though.

Keep your project title simple and easy to search.

  • Make sure that any keywords used to describe your project are included in your title and blurb so that it can be found easily when searching.
  • Your project title should be in your main audience’s language.
  • Note that Kickstarter’s search tool is accent mark friendly.

Focus on the unique and interesting parts of your story.

  • If you can’t translate your entire project page, focus on the basics. Make sure that people can understand the who, what, when, where, and why behind your idea.
  • Include images, sound clips, and GIFs. What will catch people’s attention and appeal to audiences that speak various languages? 
  • Share your project preview with a friend and ask them to read over your page for grammatical and spelling errors. 
Share your approach to translating your project page.
Share your approach to translating your project page.

*Our team currently works in English, French, German, and Spanish. If you’re including copy in any other language, we ask that you provide an English-language translation. Thank you!

Read this post in French, GermanSpanish, or Japanese.

Line icon alert icon Artboard Copy 8 arrow-down icon arrow-down arrow-left icon arrow-left arrow-point-left icon Fill 1 Copy 5 arrow-point-right icon Fill 1 arrow-right icon arrow-right arrow-up-right icon icon--arrow-up-right copy bar-chart icon Artboard Copy 6 bell icon Combined Shape Copy 5 book icon Artboard Copy 3 bookmark icon Fill 1 brand-assets icon Artboard Copy 13 cart icon Artboard Copy 4 chat icon chat check icon Fill 1 Copy 6 circle-back icon Fill 1 Copy 13 circle-forward icon Fill 1 Copy 16 circle-k icon circle-k circle-left icon circle-left circle-right icon circle-right clipboard icon Artboard Copy 12 clock icon Combined Shape close icon close closed-caption icon Fill 1 compass icon Combined Shape Copy 2 conversion icon conversion delta-down icon Fill 1 delta-left icon delta-right icon Fill 1 delta-up icon Fill 1 duplicate icon duplicate embed icon Combined Shape Copy 6 eye icon Combined Shape Copy 12 facebook-contained icon Facebook Contained facebook icon Facebook logo flag icon Fill 1 Copy 3 gear icon Fill 1 Copy 14 global-africa icon Fill 1 Copy 9 global-america icon Fill 1 Copy 10 global-asia icon Fill 1 Copy 17 graph-bar icon Combined Shape Copy 9 graph-line icon Combined Shape Copy 16 heart icon Fill 1 Copy 8 help icon human icon icon--human icon--activity-feed.kds icon icon--add-heading.kds icon icon--advanced-analytics.kds icon icon--alarm icon icon--alarm icon--alert icon icon--alert icon--alt-text.kds icon icon--arrow-down.kds icon icon--arrow-down icon icon--arrow-down icon--arrow-left-2 icon icon--arrow-left.kds icon icon--arrow-left icon icon--arrow-left icon--arrow-right.kds icon icon--arrow-right icon icon--arrow-right icon--arrow-up-right icon icon--arrow-up-right icon--arrow-up.kds icon icon--arrow-up icon icon--arrow-up icon--backer-badge icon icon--backer-badge icon--bar-graph.kds icon icon--bell.kds icon icon--bell icon icon--bell icon--bold.kds icon icon--bolt.kds icon icon--bolt icon icon--bolt icon--bookmark-filled.kds icon icon--bookmark-outline icon icon--bookmark-outline icon--bookmark.kds icon icon--bookmark icon icon--bookmark icon--bulleted-list.kds icon icon--calculator icon icon--calculator icon--calendar-check icon icon--calendar-check icon--calendar.kds icon icon--calendar.sm.kds icon icon--calendar icon icon--calendar icon--campaign-outline icon icon--campaign-outline icon--caption.kds icon icon--captions.kds icon icon--cart.kds icon icon--category.kds icon icon--category.sm.kds icon icon--chat.kds icon icon--check.kds icon icon--check.sm.kds icon icon--check icon icon--check icon--chevron-down.kds icon icon--chevron-down.sm.kds icon icon--chevron-down icon icon--chevron-down icon--chevron-left.kds icon icon--chevron-left.sm.kds icon icon--chevron-left icon icon--chevron-left icon--chevron-right.kds icon icon--chevron-right.sm.kds icon icon--chevron-right icon icon--chevron-right icon--chevron-up.kds icon icon--chevron-up.sm.kds icon icon--chevron-up icon icon--chevron-up icon--circle-around.kds icon icon--circle-around icon icon--circle-around icon--circle-back icon icon--circle-back icon--circle-backward.kds icon icon--circle-check icon icon--circle-empty icon icon--circle-forward.kds icon icon--circle-forward icon icon--circle-forward icon--circle-loader icon Page 1 icon--circle.kds icon icon--circle icon icon--clipboard icon icon--clipboard icon--clock.kds icon icon--clock.sm.kds icon icon--clock icon icon--clock icon--close.kds icon icon--close.sm.kds icon icon--closed-caption icon icon--closed-caption icon--code icon icon--code icon--collapse.kds icon icon--collapse icon icon--collapse icon--commissions icon icon--commissions icon--compass icon icon--compass icon--confirmation icon icon--confirmation icon--conversion.kds icon icon--conversion icon icon-conversion icon--copy.kds icon icon--cpu icon icon--credit-card.kds icon icon--credit-card icon icon--cross icon icon--cross icon--curve-right icon icon--curve-right icon--date-and-time.kds icon icon--date-and-time.sm.kds icon icon--delta-down icon icon--delta-down icon--delta-left icon icon--delta-left icon--delta-right icon icon--delta-right icon--delta-up icon icon--delta-up icon--download.kds icon icon--download icon icon--download icon--drag.kds icon icon--edit.kds icon icon--ellipsis.kds icon icon--ellipsis icon icon--error.kds icon icon--error.sm.kds icon icon--expand.kds icon icon--expand icon icon--expand icon--external.kds icon icon--external.sm.kds icon icon--external icon icon--external icon--eye icon icon--eye icon--facebook icon icon--facebook icon--filter icon icon--filter icon--filters.kds icon icon--flag-outline icon icon--flag.kds icon icon--flag.sm.kds icon icon--flag icon icon--flag icon--forward-fund icon icon--frown-filled icon icon--frown icon icon--fulfillment.kds icon icon--gear icon icon--gear icon--globe-africa icon icon--globe-africa icon--globe-america icon icon--globe-america icon--globe-asia icon icon--globe-asia icon--globe.kds icon icon--graph-bar icon icon--graph-bar icon--graph-line icon icon--graph-line icon--hamburger.kds icon icon--hamburger icon icon--happy-filled icon icon--happy icon icon--header-anchor icon icon--heading.kds icon icon--heading icon icon--heart-filled.kds icon icon--heart-filled.sm.kds icon icon--heart-outline icon icon--heart outline icon--heart-thin-outline icon Fill 1 icon--heart.kds icon icon--heart.sm.kds icon icon--heart icon icon--heart icon--heartstrings-and-hardbacks icon icon--hide.kds icon icon--home-with-door icon icon--home.kds icon icon--home icon icon--home icon--human.kds icon icon--human.sm.kds icon icon--human icon icon--human icon--humans.kds icon icon--humans icon icon--humans icon--image.kds icon icon--image icon icon--image icon--inbox.kds icon icon--inbox icon icon--inbox icon--indeterminate icon icon--info.kds icon icon--info.sm.kds icon icon--info icon icon--info icon--instagram icon icon/instagram icon--intermediate.kds icon icon--intermediate.sm.kds icon icon--italic.kds icon icon--late-pledges.kds icon icon--late-pledges.sm.kds icon icon--lightbulb.kds icon icon--lightbulb icon icon--lightbulb icon--line-graph.kds icon icon--link.kds icon icon--link icon icon--link icon--location.kds icon icon--location.sm.kds icon icon--lock-black-bg icon lock-icon icon--lock icon icon--lock icon--locked.kds icon icon--locked.sm.kds icon icon--log-out.kds icon icon--long-story-short icon icon--mail icon icon--mail icon--make-100 icon icon--media-embed.kds icon icon--meh-filled icon icon--meh icon icon--menu icon icon--menu icon--message.kds icon icon--message icon icon--message icon--milestone-dfm icon icon--milestone-idea icon icon--milestone-preprod icon icon--milestone-prod icon icon--milestone-proof-of-concept icon icon--milestone-working-prototype icon icon--minus.kds icon icon--mobile.kds icon icon--mobile icon icon--mobile icon--mute.kds icon icon--numbered-list.kds icon icon--order-management.kds icon icon--overflow icon icon--overflow icon--pause.kds icon icon--pause icon icon--pause icon--pencil icon icon--pencil icon--pie-chart icon icon--pin.kds icon icon--pin icon icon--pin icon--pinterest icon icon--pinterest icon--play-filled.kds icon icon--play.kds icon icon--play icon icon--play icon--pledges.kds icon icon--plus-human.kds icon icon--plus-human icon icon--plus-human icon--plus.kds icon icon--plus icon icon--plus icon--prohibit icon icon--prohibit icon--prohibited.kds icon icon--project-budget icon icon--project-we-love icon icon--pull-quote icon icon--pull-quote icon--pullquote.kds icon icon--question-filled icon icon--question-filled icon--question.kds icon icon--question icon icon--question icon--reorder icon icon-reorder icon--reply.kds icon icon--reply icon icon--reply icon--reward.kds icon icon--reward.sm.kds icon icon--reward icon icon--save icon icon--save icon--saved icon icon--saved icon--search.kds icon icon--search icon icon--search icon--section-break icon icon--section-break icon--sentiment-neutral-filled.kds icon icon--sentiment-neutral.kds icon icon--sentiment-satisfied-filled.kds icon icon--sentiment-satisfied.kds icon icon--sentiment-unsatisfied-filled.kds icon icon--sentiment-unsatisfied.kds icon icon--settings.kds icon icon--shipping.kds icon icon--show.kds icon icon--small-k icon icon--sound-hi icon icon--sound-hi icon--sound-lo icon icon--sound-lo icon--sound-mute icon icon--sound-mute icon--spinner.kds icon icon--star-outline icon Star Outline icon--star.kds icon icon--star.sm.kds icon icon--star icon icon--star icon--stopwatch.kds icon icon--subtitles-captions icon icon--subtitles-captions icon--success.kds icon icon--success.sm.kds icon icon--survey-multiple-choice.kds icon icon--survey-open-text.kds icon icon--survey-single-choice.kds icon icon--survey.kds icon icon--tax-documents.kds icon icon--text-bold icon icon--text-bold icon--text-bullet icon icon--text-bullet icon--text-italic icon icon--text-italic icon--textalign-centered icon icon--textalign-centered icon--textalign-right icon icon--textalign-right icon--thumbs-down icon icon--thumbs-down icon--thumbs-up icon icon--thumbs-up icon--thumbsdown-outline icon icon--thumbsdown-outline icon--thumbsup-outline icon icon--thumbsup-outline icon--timeline-to-do.kds icon icon--trash.kds icon icon--trash icon icon--trash icon--tumblr icon icon--tumblr icon--twitter icon icon--twitter icon--unlink.kds icon icon--unlink icon Artboard icon--unlock icon icon--unlock icon--unlocked.kds icon icon--unlocked.sm.kds icon icon--update-freeform-round icon icon--update-freeform-round icon--update-freeform icon icon--update-freeform icon--update-pinned icon Artboard icon--update-qa-round icon icon--update-qa-round icon--update-qa icon icon--update-qa icon--upload.kds icon icon--upload icon icon--upload icon--video.kds icon icon--video icon icon--video icon--volume-down.kds icon icon--volume-up.kds icon icon--warning.kds icon icon--warning.sm.kds icon icon--warning icon icon--witchstarter icon icon--youtube icon icon--youtube icon--zine-quest icon icon-imagealign-center icon icon-imagealign-center icon-imagealign-left icon icon-imagealign-left icon-imagealign-right icon icon-imagealign-right info icon Combined Shape Copy instagram icon instagram copy kickstarter icon Artboard Copy 5 leaf icon leaf lightbulb icon icon--lightbulb link icon Combined Shape Copy 8 loading-spin icon lock icon Combined Shape Copy 4 mail icon Combined Shape map-pin icon Fill 1 menu icon Group message icon Fill 1 Copy 12 mobile icon Page 1 Copy 2 pause icon pause copy pencil icon Combined Shape Copy 3 pin icon Combined Shape Copy 11 pinterest icon pinterest play icon play copy plus-human icon icon--plus-human plus icon Fill 1 Copy 7 question icon Combined Shape Copy 14 search icon Fill 1 Copy 11 shapeshift icon share icon Fill 1 Copy slash icon solid-arrow icon solid-arrow sound-hi icon Combined Shape sound-lo icon Combined Shape sound-mute icon Combined Shape star icon Fill 1 Copy 2 stopwatch icon Group 2 thumbs-up icon Shape tools icon Shape trash icon Combined Shape tumblr icon tumblr copy twitter icon twitter copy user icon Artboard Copy 10 volume-up icon Artboard Copy 9 warning icon Combined Shape Copy 10 write icon Artboard Copy 11 x icon Fill 1 Copy 4 youtube icon Combined Shape