5 Tips for Running a Fashion Project

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Our project creators make good teachers. Once a week, we ask one post-success project creator to take a break from the packing and shipping, put pen to paper, and give us their best lessons learned for making and running a great Kickstarter project. Today we talk to We Flashy, the designers of reflective clothing for bikers in modern times. 


Consult the experts. Even if you’ve got a great idea or design, but are a production newbie, consult the professionals. Mindy and I were lucky to have designer pals, and friends-of-friends who are fashion pros. Without their guidance, we would’ve been totally lost. And we are still learning from them.


Production will most likely not happen on your timetable. Having a refined prototype or sample is a start, but the real pain begins when you try to have your design manufactured by someone else. Mindy and I have backed product projects so we were used to receiving updates about delays, but going through the manufacturing process ourselves gave us a whole new outlook.

If you’re relying on manufacturers, suss them out early. Start before you launch your project. Ask them for pricing for wildly different quantities you want produced — say, 100, 500, 1000, 2000, 5000 delivered regularly. This will give you an idea not only of pricing, but the facility’s ability to scale should your project really take off.

But never, ever put all of your eggs in one basket. Have multiple manufacturers/vendors lined up for the same work, because in fashion, something will go wrong. People will promise things they cannot deliver. And it really helps when you have somewhere to turn.


Promote promote promote. Don’t be ashamed to ask your family, friends, or even strangers to back or simply share your project via social media. Kickstarter is a chance to put your project into the world, and it won’t magically happen if you don’t tell people about it.

We launched our Kickstarter campaign during our last semester in grad school — when most waking moments were spent thinking about thesis or other coursework. Halfway through our funding period, we had plateaued at 40%. Focusing on worrying about my thesis, I hadn’t spent much time promoting the project, only telling my fellow students and putting it on Facebook.

One night, while realizing that this inaction was going to leave me unfunded, I had a 4am-can’t-sleep freakout moment. I emailed a bunch of blogs explaining the project, and asking them to post about our project. It paid off. The next morning, posts about We-Flashy ran on two major tech blogs, leading to an incredible amount of new backers per day, and we eventually surpassed our goal.


Document your product well. Although most of us are accustomed to ordering online, Kickstarter is about supporting creative ideas and not a store with a 30-day return policy. If apparel is a reward, your backers (your greatest source of feedback) are going to want to see clear pictures or video of it in action. Spend a lot of time making this nice, and it’ll come in handy when you need to promote.


Fashion + Kickstarter = great chances if you’re creative. Everyone loves wearing something handmade, or that clothing that no one else has. When you’re creating an apparel project for Kickstarter, make it original, and you’re already ahead of the game. Think of how many iPad accessories projects must go up every week, versus new fashion projects. You’re already ahead of the game. Make it work, people.

    1. Thomas A. Gardiner on

      Great ADVICE "...make it ORIGINAL, and Ur already ahead of the GAME." ~OM~ Tommy G.

    2. Eric Nguyen on

      Thanks for all your hard work, guys. I love how transparent you've been -- all this stuff you've written is a resource for others to follow in your footsteps. Btw, I kickstarted this project because I liked the idea, but it turns out I love the actual product, too. I have to rotate my We Flashy tee out frequently or else people will start thinking I never do my laundry :)

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      Cathal Moore on

      I LOVE comment # 3. I own and operate a sound, lighting, staging and video rental co. based in Greenpoint, Brooklyn and I swear by this moto! I started my company Moore P.A Hire, Inc. approx. 15 years ago and through constant self promotion (and of course doing the best job we possibly can, each an every event) we are still in business, 15 years later. If, and when it comes to your first fashion show, please feel free to give me a call for as much tips and advice as you can handle! If you quote me on this, I will also give you a good discount on any rentals.

    4. Janice L. Butler on

      WOW! Excellent information specifically #5 is all about my personal conviction and business moto! BTW Love your name 'We Flashy".

    5. Joseph Bell on

      Great advice, our project blends fashion with the iPad, so we are trying to appeal to a large base. Though you may think it would be easy, it is far from. Thanks again for the insight.

    6. Kathy Brosmith and Marcia Hischke on

      This comment has been removed by Kickstarter.

    7. Semiha Durak on

      Great advice,
      I have problem to ask people to support me, maybe I am too shy. I have a question which blogs you asked to write about you?
      Thank you!!

    8. yariv naftali&moshe ziony on

      i think that the best advice for fashion kickstarters is to be model oriented as you can, fashion thinking usually leads to collections ,i saw many wonderful ideas falling for that simple and obvious reason (as i see it)
      project who offer a whole collection look messy and confusing for backers , i think designers should focus on one model only.

    9. Imran Awan on

      These are the best tips to promote the project of fashion. I have also made a project to promote the fashion in Pakistan. You can see it here http://fashionsglobe.com/

    10. Kalyan Arr on

      This comment has been removed by Kickstarter.

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      Namaku Keren on

      This comment has been removed by Kickstarter.

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      Doa Ibu Tersayang on

      This comment has been removed by Kickstarter.