21 Tips for Sharing Your Project on the Internet
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We know that promoting a personal project can feel tough. If your project's campaign hits a temporary "plateau" (as many do), it can feel like your marketing efforts aren't paying off. What do we recommend? Plan your promotion and line up press outlets that might be interested in your project before you launch. Brainstorm different ways to share your project on each day of your campaign. You can plan in-person events, host a telethon, or get creative with how you share your project on Twitter, Facebook, Pinterest, and other networks.
Here are some tips to help you get started with planning your social media promotion:
1. Don't use abbreviations. Make sure you're talking about your project in a way that allows newcomers to easily understand what you're making!
2. Include a link to your project page ... ALWAYS.
3. Think of your tweet or Facebook post as a headline for your project. What phrase or image would instantly grab someone's attention?
4. Don't focus on the money you're raising, focus on what you're creating.
5. Research hashtags beforehand. Make sure no one else is using the one you've settled on. Carla Hall had a great one, and it got backers involved!
6. Know your audience and how much of a following you have on each social media platform you plan on using. Having a following before you launch is important!
7. If you have a large following on any social network, make sure those communities know about your project before you launch (you can share your project preview with them).
8. Think about whether or not you would repost the content that you're sharing. If you wouldn't, considering how you could make it more engaging.
9. Include cool images and GIFs that show your project in action. Make sure that media is under 5MB so that it's easily shareable.
10. Are people talking about your project? Asking questions? Respond to them — let them know that you're actively listening.
11. Make it easy for backers to share your project. Bring Back MYSTERY SCIENCE THEATER 3000 drafted tweets and included them in their project updates. (There are also share buttons right below your project video.)
12. Do you have any backers with large online followings? Send them a tailored message asking them if they wouldn't mind sharing your project with their network (and again, include some language to make easy as pie for them to share).
13. Introduce your team, demo your project, or answer questions during a live Q&A.
14. Research specific online communities that might be interested in what you're creating. Share your project and be clear about why you think it's a fit for that community. Don't be spammy.
15. We repeat: don't be spammy.
16. Are you working with a publisher? Writer? Director? Ask them to share your project, too.
17. Stream some gameplay or a day from the studio.
18. Post interesting updates during your campaign and share them widely.
19. Remember not to start a tweet with an "@" (include a period beforehand if it's necessary).
20. Pay attention to referrer data. Your dashboard provides insight into how backers are finding your project. If you notice that something's working (or that some efforts are not), think about how you can expand your reach in those areas.
21. Use a social media management tool to schedule posts and maintain consistency.
Want to share what worked for you? Have questions? Let's talk!