11 Creative Ways to Use the Button on Spotlight

Share this post

This week, we launched a feature we're really excited about: spotlight pages. Creators with successfully funded projects can now make permanent, custom homes for their ideas, right here on Kickstarter.

What can you do to make a spotlight page all your own? Change up your description, tighten up the title, and go to town on the look and feel. You can get creative with everything from the background to the main image to the little blue button that starts out with "Follow along!"

It's a pretty cool button, indeed. You can change the words on it, make it whatever color you want, and link it to anywhere you'd like backers and fans to go when they're done exploring your spotlight page.

This project made their blue "Follow along!" button red — and it looks great!
This project made their blue "Follow along!" button red — and it looks great!

Here are some ideas (in no particular order, we promise) for using that button to direct traffic.

1. “Visit our website” • Your spotlight page is your homepage on Kickstarter, but you can also link to your website, portfolio, blog, or wherever you share your creative life at large. 

2. “Watch the movie” • David Cross sends visitors right to his movie, Hits — but you can link anywhere the film can be accessed, such as iTunes (like Terence Nance did, above). Didn't do a film project? Link to where fans can download the album, play the game, or read the e-book.

3. “See it live” • If you’re approaching opening night of your performance — or maybe you’ve finally got your band’s tour all booked — pack the house by linking to tour dates and ticket sales.

4. “Check out my new project” • Launching something new? Get the folks who've already shown their support to take a peek at what you're doing now.

5. “Follow me on Instagram” • Share even more cool things by linking to Instagram, Tumblr, or Youtube. Adam J. Kurtz has fans keep up with him on Instagram — and Golden Goose shared links to their arsenal of how-to videos on YouTube!

6. "Preorder" • Finishing up production? Build up that buzz like Electric Objects, and let supporters call first dibs on your creation. 

7. “Should I do this again?” • If you want to gauge interest in your work moving forward — or just poll your audience — you can link to a Google form or survey page and ask away!

8. “Buy it now” • Where can people get the amazing thing you’ve created? Make like this reinvented camera lens or this binary-busting comics anthology and link to your preferred place for supporters to buy what you've made.

9. "Fork us on Github" • Tap the endless coding power of your community or open up your idea to the world — like KickSat is — by linking to a Github repository.

10. “Vote for me”  • Entered your project in a competition somewhere? Make it easy for fans to show their support in numbers. (Make sure you're playing by the rules!)

11. "Booking and interviews" • If you're getting lots of inquiries about making appearances, you can show those who are interested the best way to get in touch, like Ellen Ziegler did. 

Pro tip: be creative, clever, and clear! Messages with a personal touch (and a call to action) will help visitors find their way. 

"Follow along!" can mean social media (Like us on Facebook!, Follow us on Twitter!), your website, blog, links to webisodes or podcasts, or even a sign-up page for your mailing list.
"Follow along!" can mean social media (Like us on Facebook!, Follow us on Twitter!), your website, blog, links to webisodes or podcasts, or even a sign-up page for your mailing list.

Thinking of launching your own project? Get motivated by checking out some other great spotlight pages. Don’t forget to take a look at our Creator Handbook and follow @KickstarterTips on Twitter so you can get hints on making your project come to life.

Already a creator with a successfully funded project? Just head on over to your project page and dive in!

    1. Julie Ellis on

      Good ideas, some I have used in the process of A/B testing of http://www.premieressay.net website. In fact, I haven't seen especially new ideas, but this article can be used as a good checklist for beginners (and experienced) webmasters. Thank you for examples.

    2. Missing avatar

      HowardRyder on

      It’s like you read my mind! You seem to know so much about this, like you wrote the book in it or something. I think that you could do with some pics to drive the message home a bit, but other than that, this is great blog. A great read. For any writing help you can use this admission essay writing service ( http://www.clazwork.com/admission-uk-essay-writing-service-connor )for better support.

    3. Missing avatar

      pouhack on

      Pou is the most interesting game in my opinion and you follow this link for getting all its different resources which will be provided within a second. http://freehacksandcodes.com/pou-hack-add-unlimited-coins-potions-money-cheats

    4. Missing avatar

      teguhbejo on

      This comment has been removed by Kickstarter.

    5. Shoot Again Games

      How do you change the button to say something other than "Follow Along". I can't for the life of me find a place to replace those words.

    6. Sid Orlando

      This comment has been removed by Kickstarter.

    7. Sid Orlando

      @Shoot Again Games
      To the right on your project page, there should be a little pen icon on your button. You can click that and type in the button to write new text. If you've not created the button yet, you can click "Add Link" under the "Edit Blurb" section to the right on your page. That will let you set up the button, and you can type in whatever you like.
      Hope that helps!

Line icon alert icon Artboard Copy 8 arrow-down icon arrow-down arrow-left icon arrow-left arrow-point-left icon Fill 1 Copy 5 arrow-point-right icon Fill 1 arrow-right icon arrow-right arrow-up-right icon icon--arrow-up-right copy bar-chart icon Artboard Copy 6 bell icon Combined Shape Copy 5 book icon Artboard Copy 3 bookmark icon Fill 1 brand-assets icon Artboard Copy 13 cart icon Artboard Copy 4 chat icon chat check icon Fill 1 Copy 6 circle-back icon Fill 1 Copy 13 circle-forward icon Fill 1 Copy 16 circle-k icon circle-k circle-left icon circle-left circle-right icon circle-right clipboard icon Artboard Copy 12 clock icon Combined Shape close icon close closed-caption icon Fill 1 compass icon Combined Shape Copy 2 conversion icon conversion delta-down icon Fill 1 delta-left icon delta-right icon Fill 1 delta-up icon Fill 1 duplicate icon duplicate embed icon Combined Shape Copy 6 eye icon Combined Shape Copy 12 facebook-contained icon Facebook Contained facebook icon Facebook logo flag icon Fill 1 Copy 3 gear icon Fill 1 Copy 14 global-africa icon Fill 1 Copy 9 global-america icon Fill 1 Copy 10 global-asia icon Fill 1 Copy 17 graph-bar icon Combined Shape Copy 9 graph-line icon Combined Shape Copy 16 heart icon Fill 1 Copy 8 help icon human icon icon--human icon--alarm icon icon--alarm icon--alert icon icon--alert icon--arrow-down icon icon--arrow-down icon--arrow-left icon icon--arrow-left icon--arrow-right icon icon--arrow-right icon--arrow-up-right icon icon--arrow-up-right icon--arrow-up icon icon--arrow-up icon--backer-badge icon icon--backer-badge icon--bell icon icon--bell icon--bolt icon icon--bolt icon--bookmark-outline icon icon--bookmark-outline icon--bookmark icon icon--bookmark icon--calculator icon icon--calculator icon--calendar-check icon icon--calendar-check icon--calendar icon icon--calendar icon--campaign-outline icon icon--campaign-outline icon--check icon icon--check icon--chevron-down icon icon--chevron-down icon--chevron-left icon icon--chevron-left icon--chevron-right icon icon--chevron-right icon--chevron-up icon icon--chevron-up icon--circle-around icon icon--circle-around icon--circle-back icon icon--circle-back icon--circle-forward icon icon--circle-forward icon--circle-loader icon Page 1 icon--circle icon icon--clipboard icon icon--clipboard icon--clock icon icon--clock icon--closed-caption icon icon--closed-caption icon--code icon icon--code icon--collapse icon icon--collapse icon--commissions icon icon--commissions icon--compass icon icon--compass icon--confirmation icon icon--confirmation icon--conversion icon icon-conversion icon--cpu icon icon--cross icon icon--cross icon--curve-right icon icon--curve-right icon--delta-down icon icon--delta-down icon--delta-left icon icon--delta-left icon--delta-right icon icon--delta-right icon--delta-up icon icon--delta-up icon--download icon icon--download icon--ellipsis icon icon--expand icon icon--expand icon--external icon icon--external icon--eye icon icon--eye icon--facebook icon icon--facebook icon--filter icon icon--filter icon--flag icon icon--flag icon--frown-filled icon icon--frown icon icon--gear icon icon--gear icon--globe-africa icon icon--globe-africa icon--globe-america icon icon--globe-america icon--globe-asia icon icon--globe-asia icon--graph-bar icon icon--graph-bar icon--graph-line icon icon--graph-line icon--happy-filled icon icon--happy icon icon--heart-outline icon icon--heart outline icon--heart-thin-outline icon Fill 1 icon--heart icon icon--heart icon--home-with-door icon icon--home icon icon--home icon--human icon icon--human icon--humans icon icon--humans icon--image icon icon--image icon--inbox icon icon--inbox icon--info icon icon--info icon--instagram icon icon/instagram icon--lightbulb icon icon--lightbulb icon--link icon icon--link icon--lock-black-bg icon lock-icon icon--lock icon icon--lock icon--mail icon icon--mail icon--meh-filled icon icon--meh icon icon--menu icon icon--menu icon--message icon icon--message icon--mobile icon icon--mobile icon--overflow icon icon--overflow icon--pause icon icon--pause icon--pencil icon icon--pencil icon--pin icon icon--pin icon--pinterest icon icon--pinterest icon--play icon icon--play icon--plus-human icon icon--plus-human icon--plus icon icon--plus icon--prohibit icon icon--prohibit icon--project-budget icon icon--pull-quote icon icon--pull-quote icon--question-filled icon icon--question-filled icon--question icon icon--question icon--reorder icon icon-reorder icon--reply icon icon--reply icon--reward icon icon--save icon icon--save icon--saved icon icon--saved icon--search icon icon--search icon--section-break icon icon--section-break icon--small-k icon icon--sound-hi icon icon--sound-hi icon--sound-lo icon icon--sound-lo icon--sound-mute icon icon--sound-mute icon--star-outline icon Star Outline icon--star icon icon--star icon--subtitles-captions icon icon--subtitles-captions icon--text-bold icon icon--text-bold icon--text-bullet icon icon--text-bullet icon--text-italic icon icon--text-italic icon--textalign-centered icon icon--textalign-centered icon--textalign-right icon icon--textalign-right icon--thumbs-down icon icon--thumbs-down icon--thumbs-up icon icon--thumbs-up icon--thumbsdown-outline icon icon--thumbsdown-outline icon--thumbsup-outline icon icon--thumbsup-outline icon--trash icon icon--trash icon--tumblr icon icon--tumblr icon--twitter icon icon--twitter icon--unlink icon Artboard icon--unlock icon icon--unlock icon--update-freeform-round icon icon--update-freeform-round icon--update-freeform icon icon--update-freeform icon--update-pinned icon Artboard icon--update-qa-round icon icon--update-qa-round icon--update-qa icon icon--update-qa icon--upload icon icon--upload icon--video icon icon--video icon--youtube icon icon--youtube icon-imagealign-center icon icon-imagealign-center icon-imagealign-left icon icon-imagealign-left icon-imagealign-right icon icon-imagealign-right info icon Combined Shape Copy instagram icon instagram copy kickstarter icon Artboard Copy 5 leaf icon leaf lightbulb icon icon--lightbulb link icon Combined Shape Copy 8 loading-spin icon lock icon Combined Shape Copy 4 mail icon Combined Shape map-pin icon Fill 1 menu icon Group message icon Fill 1 Copy 12 mobile icon Page 1 Copy 2 pause icon pause copy pencil icon Combined Shape Copy 3 pin icon Combined Shape Copy 11 pinterest icon pinterest play icon play copy plus-human icon icon--plus-human plus icon Fill 1 Copy 7 question icon Combined Shape Copy 14 search icon Fill 1 Copy 11 shapeshift icon share icon Fill 1 Copy slash icon solid-arrow icon solid-arrow sound-hi icon Combined Shape sound-lo icon Combined Shape sound-mute icon Combined Shape star icon Fill 1 Copy 2 stopwatch icon Group 2 thumbs-up icon Shape tools icon Shape trash icon Combined Shape tumblr icon tumblr copy twitter icon twitter copy user icon Artboard Copy 10 volume-up icon Artboard Copy 9 warning icon Combined Shape Copy 10 write icon Artboard Copy 11 x icon Fill 1 Copy 4 youtube icon Combined Shape