11 Creative Ways to Use the Button on Spotlight

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This week, we launched a feature we're really excited about: spotlight pages. Creators with successfully funded projects can now make permanent, custom homes for their ideas, right here on Kickstarter.

What can you do to make a spotlight page all your own? Change up your description, tighten up the title, and go to town on the look and feel. You can get creative with everything from the background to the main image to the little blue button that starts out with "Follow along!"

It's a pretty cool button, indeed. You can change the words on it, make it whatever color you want, and link it to anywhere you'd like backers and fans to go when they're done exploring your spotlight page.

This project made their blue "Follow along!" button red — and it looks great!
This project made their blue "Follow along!" button red — and it looks great!

Here are some ideas (in no particular order, we promise) for using that button to direct traffic.

1. “Visit our website” • Your spotlight page is your homepage on Kickstarter, but you can also link to your website, portfolio, blog, or wherever you share your creative life at large. 

2. “Watch the movie” • David Cross sends visitors right to his movie, Hits — but you can link anywhere the film can be accessed, such as iTunes (like Terence Nance did, above). Didn't do a film project? Link to where fans can download the album, play the game, or read the e-book.

3. “See it live” • If you’re approaching opening night of your performance — or maybe you’ve finally got your band’s tour all booked — pack the house by linking to tour dates and ticket sales.

4. “Check out my new project” • Launching something new? Get the folks who've already shown their support to take a peek at what you're doing now.

5. “Follow me on Instagram” • Share even more cool things by linking to Instagram, Tumblr, or Youtube. Adam J. Kurtz has fans keep up with him on Instagram — and Golden Goose shared links to their arsenal of how-to videos on YouTube!

6. "Preorder" • Finishing up production? Build up that buzz like Electric Objects, and let supporters call first dibs on your creation. 

7. “Should I do this again?” • If you want to gauge interest in your work moving forward — or just poll your audience — you can link to a Google form or survey page and ask away!

8. “Buy it now” • Where can people get the amazing thing you’ve created? Make like this reinvented camera lens or this binary-busting comics anthology and link to your preferred place for supporters to buy what you've made.

9. "Fork us on Github" • Tap the endless coding power of your community or open up your idea to the world — like KickSat is — by linking to a Github repository.

10. “Vote for me”  • Entered your project in a competition somewhere? Make it easy for fans to show their support in numbers. (Make sure you're playing by the rules!)

11. "Booking and interviews" • If you're getting lots of inquiries about making appearances, you can show those who are interested the best way to get in touch, like Ellen Ziegler did. 

Pro tip: be creative, clever, and clear! Messages with a personal touch (and a call to action) will help visitors find their way. 

"Follow along!" can mean social media (Like us on Facebook!, Follow us on Twitter!), your website, blog, links to webisodes or podcasts, or even a sign-up page for your mailing list.
"Follow along!" can mean social media (Like us on Facebook!, Follow us on Twitter!), your website, blog, links to webisodes or podcasts, or even a sign-up page for your mailing list.

Thinking of launching your own project? Get motivated by checking out some other great spotlight pages. Don’t forget to take a look at our Creator Handbook and follow @KickstarterTips on Twitter so you can get hints on making your project come to life.

Already a creator with a successfully funded project? Just head on over to your project page and dive in!

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