Premium designer shoes handcrafted in Italy with extralight soles for advanced comfort & fit. Made in Italy.
we are really excited about the launch of our first shoe collection. We started WOSE (Working On Style Elements) in order to create a new concept of brand, focusing on very popular elements of style that we consider relevant to people having a vibrant and contemporary lifestyle and giving them a modern, transversal and stylish appeal.
By mixing high quality materials, top-notch Italian craftsmanship and contemporary design, we want to create superior products, that can be easily worn in any occasion, all day and night long, without forgoing maximum comfort.
Our story: searching for a smart-casual stylish pair of shoes.
Though the offer is huge, I reckoned a significant gap in the shoe market. There is an incredible lack of shoes with a smart sleek appeal with a functional twist. We usually wear smart shoes at work or in formal occasions. At the same time, we have to admit that, though they look precious, they are not very comfortable and sometimes not very suitable to a dynamic and urban lifestyle. Moreover, casual shoes are often too sporty to match with a smarter look.
Then, I started thinking about a product that could fill this market gap, looking stylish, precious but functional to our daily life.
I partnered with an italian craftsman based in one of the most renowned hubs of shoe production in central Italy, who has been working with some of the world's best brands. After about a year of development, we produced a new line of shoes that featured a unique, innovative, very light and durable sole.
Our solution: high quality handcrafted italian shoes with innovative extra-light soles.
We created an original sole by mixing a new extra-light expanded material called EVA (extremely lightweight and more durable than standard rubber soles) with a real leather heel, that guarantees a better support for the foot. Then, we worked extensively on shapes and leathers, in order to realize a very comfortable product with a smart appeal.
We tested our shoes for the last three months in London, giving them to our closest friends and to many professionals within the fashion industry, and we are truly amazed at the positive feedback we had.
Some photos of WOSE shoes
Here is a couple of styles from our first collection. Please go to our new website to have a look at the whole collection.
We need your support
We need your support to raise £20,000 to get our production started. Please, support us whatever level you're comfortable with. In return, you can get a pair of WOSE shoes at a special price. By selling directly to you online, we can offer you wholesale price.
We really hope you can help us to make it happen and to start soon producing such amazing shoes!
Thanks for your support,
Risks and challenges Learn about accountability on Kickstarter
Once our project is funded, here are the steps that we plan to take:
1) We'll email you a form after the campaign is over. In this form you will have to specify the model/s you pick among the whole collection, sizing information and shipping details. You will find attached also a size chart to minimize the risk of getting a wrong size.
2) We'll order all the materials needed for production. Estimated time 2/3 weeks.
3) Production of WOSE shoes, including individual hand-inspection of each product. Estimated time of 2 weeks.
4) Tagging and shipment of products. Estimated time of 1/2 weeks, depending on delivery country.
The main risks in delays are related to our suppliers for leathers and raw materials for the soles. We'll be working closely with them to try to mitigate the risk by placing timely orders and managing shipment deliveries.
Moreover, shipping our products through the mail, there is a general risk in reliability of shipping companies. To mitigate this, we'll keep track of where your order is at all times and communicate that openly to you.
If you have any questions, please feel free to reach out.
EVA is dense foam which acts as an excellent and durable shock absorber in the sole of many shoes. Originally it was widely popular for athletic shoe soles. EVA actually stands for Ethylene Vinyl Acetate and is a polymer used in a number of applications – from biomedical engineering to photovoltaic modules (solar panels). We are using the expanded rubber of the foam version of the polymer. Its main features are: lightweight, durability, superior shock absorption.
OFFICER, POSTMAN, COUNTRYMAN, HIPSTER:
Starting from the sole, we came up with a unique handcrafted version by mixing an extra-light material called EVA with a real leather heel.
The real leather heel is a great looking-ergonomic solution that improves your posture while walking and gives a better support for the foot.
Finally, the sole is assembled using Blake stitching.
This shoe might look like very classic but it goes through a unique assembling process. In order to create an extremely lightweight bendable smart slipper, we adapted the classic Goodyear welt method, in a very original way.
This is the result of truly deep research on materials and construction methods.
This model has an EVA sole as well, that is assembled to the body thanks to a real leather strip. This is an artisan solution that allowed us to mix tradition and technological innovation in the same product.
pledged of £20,000 goal
seconds to go
Funding Unsuccessful This project reached the deadline without achieving its funding goal on March 13.
Feb 11, 2013 - Mar 13, 2013 (30 days)
Pledge £5 or more
Thank you for your support. With a £5 pledge, you get our eternal gratitude. But wait, there is more! We'll also mention you in our blog as one of the first backers of our project.Estimated delivery: Apr 2013
Pledge £100 or more
20 backers Limited (55 of 75 left)
EARLY BIRD SPECIAL. You get a pair of WOSE Officer at a special price. Just go to our website and download the lookbook for all styles and colors.Estimated delivery: Apr 2013Add £10 to ship outside the UK
Pledge £110 or more
16 backers Limited (59 of 75 left)
EARLY BIRD SPECIAL. You get a pair of WOSE Postman chukka at a special price. Just go to our website and download the lookbook for all styles and colors.Estimated delivery: Apr 2013Add £10 to ship outside the UK
Pledge £130 or more
You get a pair of WOSE shoes. Prepare to be amazed. You'll feel like wearing a pair of sneakers with a sofisticated and smart style. You'll definitely love them! Just go to our website and download the lookbook for all styles and colors.Estimated delivery: Apr 2013Add £10 to ship outside the UK
Pledge £140 or more
You get a pair of "scented" WOSE shoes. Thanks to a special light vanilla scent that lasts for a couple of months, you will have your feet perfumed. No bad smell anymore!Estimated delivery: Apr 2013Add £10 to ship outside the UK
Pledge £210 or more
18 backers Limited (32 of 50 left)
EARLY BIRD SPECIAL. You get two pairs of WOSE shoes: a Postman chukka and an Officer derby. Just go to our website and download the lookbook for all colors.Estimated delivery: Apr 2013Add £12 to ship outside the UK
Pledge £260 or more
You get 2 pairs of WOSE shoes. You can choose them among the whole collection. Just go to our website and download the lookbook for all styles and colors. If you want them scented, just add £10 to your pledge.Estimated delivery: Apr 2013Add £12 to ship outside the UK
Pledge £380 or more
You get 3 pairs of WOSE shoes. You can choose them among the whole collection. Just go to our website and download the lookbook for all styles and colors. If you want them scented, just add £10 to your pledge.Estimated delivery: Apr 2013Add £17 to ship outside the UK
Pledge £500 or more
1 backer Limited (9 of 10 left)
We'll create a custom pair of WOSE shoes for you. We'll stamp your name/initials on the shoes, and work with you on customized details. Plus, you can choose among a wider range of leather colors. Shipping is included.Estimated delivery: Apr 2013
Pledge £630 or more
Collection pack. You get 5 pairs of WOSE shoes. You can choose them among the whole collection. Just go to our website and download the lookbook for all styles and colors. If you want them scented, just add £10 to your pledge.Estimated delivery: Apr 2013Add £25 to ship outside the UK