Windowfarms in 2012
Manufacturing in America
The new year started with a bang for Windowfarms as we wrapped up our successful Kickstarter campaign, thanks to the support of all of our backers. Our team immediately got to work on the big job ahead. It has been an exciting and busy time. We want to share our progress with you to date.
Since last you heard from us, we’ve been crisscrossing the country, visiting factories and seeking out manufacturing partners here in the States that are committed to environmental and ethical practices. It has been an eye-opening experience. We have learned firsthand of the challenges facing the American manufacturing industry. We have had the opportunity to visit factory floors, meet the workers, and learn exactly how every single part of our product is going to be made. Since half of the money from Kickstarter is going to making several gargantuan ton-weight precision metal molds (like the one pictured above) that produce hundreds of thousands of windowfarms to come, it has been critical to commit to partners who we know will share our passion for environmental innovation and who we will love to work with for a long time. This experience inspired us more than ever before to stand firm in our belief to have the new windowfarms manufactured in the USA.
Inspired by our favorite TV episodes from childhood of factory tours on Mr. Rogers’ Neighborhood (listen to the NPR Marketplace story about the disappearance of Mr. Rogers’ factories), we are creating our own factory tour video that will give you an inside peek at how your windowfarms are made . . . coming soon.
Who is Windowfarms? Meet the Team!
Windowfarms is a now a team of four! As a start up business, we all wear many hats and collaboratively work on almost every facet of the business together. Many of you know Britta, the founder of Windowfarms—our fearless leader. She is equal parts design visionary, tech nerd, maker, and artist. She runs our opensource d-i-y project and collaborates with top designers, engineers, and programmers on the new products coming your way.
Now, meet the rest of the team. Shivani (pictured on the left) is our CFO, a startup finance rockstar who works with social enterprises to create effective, sustainable business models, teams, and infrastructure. Our Operations Manager, Pirapha (pictured in the middle), has the organizational skills and execution of a military commander. With a background in the industrial design, years of experience in art production, and passion for food, Pirapha could build a kitchen and then prepare five course meal in it for you, all in days work. In January, we welcomed Destiny (pictured on the right) as our newest team member, who is focusing on community, customer service, and marketing. Destiny will be doing her best to keep our backers regularly updated with progress reports. Destiny grew up in rural Texas and spent her childhood tending to her grandparents' garden which produced enough fresh vegetables to feed her whole family and sometimes the neighbors too. After moving to NYC more than a decade ago to pursue a career in the non-profit world of art, education, and development, Destiny is thrilled that Windowfarms is making it possible to grow and harvest some of her own food again. We all love our jobs!
My.windowfarm.com: A Customized Webpage Just For Your Windowfarm
Your green thumb is on its way, but you may have to use both thumbs to get it. Your windowfarm will come with it’s own smart gardening webpage! In a few weeks, each and everyone of you who bought a Windowfarm will receive a custom link for your windowfarm.
We have been working with some top programmers on a new website dedicated to indoor food gardening. You will discover which plants best suit your conditions, determine your window’s microclimate profile, connect with other windowfarmers as you care for your micro-crops, and contribute to a new kind of almanac for the future of indoor home agriculture. You will learn together with windowfarmers around the world, all delighting in the gorgeous, delicious and particularly nutritious edible plants livening up their homes. We can’t wait.
Getting All Your Questions Answered
New industry, new product, new manufacturing process, new way of funding . . . whew! This all generates a lot of questions! We have found out the hard way that Kickstarter is not really built for handling new product logistics, it’s really a creative project funding platform that we are pushing to its limits.
Handling shipping, gift delivery, and payment information via one-off emails and comments from thousands more people than we expected is not an ideal way to start off our business. So, in an effort to keep all your information in one place, we are building a way of capturing your Kickstarter information, comments and special handling instructions into your My.windowfarm custom webpage, mentioned above. You will gain access to that and be able to tie up all the loose ends there in a couple of weeks. In the meantime, check out our Kickstarter-specific frequently asked questions page on our website at www.windowfarms.org/faq-kicks.
pledged of $50,000 goal
seconds to go
Nov 17, 2011 - Dec 7, 2011
Pledge $25 or more
For all the staples you can't grow in your Windowfarm, bring them home in this nylon shopping bag featuring the Windowfarms cityscape.Estimated delivery: Jan 2012
Pledge $49 or more
Get even more room for grocery shopping in this stylish Baggu canvas tote.Estimated delivery: Jan 2012
Pledge $49 or more
Already a Windowfarmer? Get 8 fresh seedlings delivered to your door to jumpstart your winter crops. (US ONLY)Estimated delivery: Jan 2012
Pledge $99 or more
The classic Windowfarm, ready for you to start growing your first crops. (Add $15 for shipping within the US, and $19 for Canada.)Estimated delivery: Mar 2012
Pledge $169 or more
The classic Windowfarm, plus baby plants and nutrients. Everything you need for your first harvest. US ONLY. Please add $15 shipping.Estimated delivery: Mar 2012
Pledge $169 or more
INTERNATIONAL ONLY: The classic Windowfarm without a pump or timer (for power supply reasons), but international shipping included.Estimated delivery: Mar 2012
Pledge $169 or more
A two column Windowfarm. (PLEASE ADD $25 for shipping to the US and $34 for Canada.)Estimated delivery: Mar 2012
Pledge $229 or more
Perfect for schools! Two-column Windowfarm with seeds and nutrients starter pack. US ONLY, SHIPPING INCLUDED.Estimated delivery: Mar 2012
Pledge $269 or more
Max out your windows with this four column Windowfarm! (Please add $35 for shipping to the US and $42 for Canada.)Estimated delivery: Mar 2012
Pledge $369 or more
The New 1-column Classic Windowfarm plus baby plants & nutrients shipped to you quarterly for 1 year. US ONLY. Please add $15 shipping.Estimated delivery: Mar 2012
Pledge $449 or more
A four-column Windowfarm, with 16 baby plants and your first bottle of nutrients. US ONLY, SHIPPING INCLUDEDEstimated delivery: Mar 2012
Pledge $599 or more
The four column Windowfarm plus a subscription for one year of baby plant and nutrient delivery. US ONLY. Please add $35 shipping.Estimated delivery: Mar 2012
Pledge $10,000 or more
0 backers Limited (3 of 3 left)
Great for restaurants! A custom designed windowfarm similar to new windowfarms with beautiful handmade containers and reservoirs. Windowfarms have been featured at the Whitney Museum and at the 21c Museum/Proof on Main Restaurant in Louisville, KY. Be the first to get a very special system installed at your home or business! The actual required donation for this reward may vary depending on your location; please contact us to discuss before selecting this reward.Estimated delivery: Dec 2012