Well, it looks like we didn't reach our goal. I would like to personally send out a special thanks to all of you for backing my project. I know some of you did it more to support me and that's very touching. I learned a lot during the process and I'll be able to share what I think I did right vs wrong with my University students as well as attendees at some of the up-coming events I'll be speaking at this year.
So - what went wrong? 1) I didn't have a launch party and I didn't market my kickstarter to get it off the ground with a blast. 2) I didn't manage my campaign with enough nurturing along the way. I think the best way to run a kickstarter project is to have regular daily updates and communication with backers. My excuse - my workload is crazy right now... 3) I decided to paint my images in photoshop which didn't give me original art to offer as incentives - I think that could have brought in a few thousand dollars. 4) I think that many people wondered why they had to pay $10 for the I HATE Reading! app when they figured it would only be a few bucks in the app store. 5) I didn't reach out to teachers and education organizations to get my message out.
I pride myself in being able to give good information to my students and this will really help me do that.
GOOD NEWS! I've been contacted by several publishers who would like to talk about the possibility of publishing I HATE Reading! into a physical book. I don't have a deal yet but I'm crossing my fingers!
GOOD GOOD NEWS! We're still going to make the app! Will we have to cut some corners? Yes, but I believe we'll be able to deliver the most important elements and eliminate the more costly parts that probably won't have a big effect on quality. I found a programmer that is willing to work for a percentage of sales so that's a huge load off.
Again, thanks for trying to help me with my dream project!