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Funded! This project successfully raised its funding goal on February 9.

First Production Update

Update #23 · Feb 15, 2013 · 7 comments

Hey backers-

We’ve had our heads down getting production rolling and all is going well. Seeing thousands of yards of the best denim arriving from Japan never gets old!

  • Markers are printed, reviewed and at the shop.
  • Pocket bag material is patiently waiting to be cut.
  • Labels are being woven and our custom buttons are being manufactured.

  • 19 rolls of the Japan Standard were delivered on Wednesday.
  • Most of the limited edition denims are in Stephen’s basement.
  • The Super Heavy starts its journey from OSA -> MNL -> SFO tomorrow.
  • The Regular and the American have left Cone Mills White Oak plant for San Francisco.
  • 2500 leather patches are cut and waiting to be stamped. We use a waxed Italian leather from a tannery in Northern Italy, sourced in SF - here’s a video of the cutting process:

We’ll be doing weekly updates here on production, but will be posting detailed information on Facebook, Twitter and Instagram more frequently.

Thanks,

The GUSTIN Team

team@weargustin.com

Comments

    1. Screen_shot_2013-01-06_at_11.30.03_am.small

      Creator GUSTIN on February 20

      Hey Ron-

      The leather patches are punched one at a time! Those 19 rolls of Japan Standard are about 110 yards a piece - almost 40 pairs of jeans per roll.

    2. Dscn2309_cropped.small

      Creator Ron Nichols on February 20

      Enjoying the production updates! 2500 leather patches punched 2 at a time. That's a lot of cuts! 19 rolls of the Japan Standard selvedge. How many yards of denim is on one roll? Or maybe it would be easier to visualize the volume of denim per roll if expressed as approximately how many pairs of jeans can be cut from one roll?

    3. Missing_small

      Creator Vincent Lo on February 15

      Love the update. Notice at the background on the photo of the roll of denim, there are two Chinese scrolls for Chinese New Year, the right one means "May all your wishes come true", I think it did. Congrats..

    4. Image-229977-full.small

      Creator Jason Shurb on February 15

      Do you happen to know the town in Italy that the leather is from?

    5. Cape%20s-shield.small

      Creator Ronnie Mays Jr on February 15

      Sounds great. Thanks for the update.

    6. Missing_small

      Creator Ray C on February 15

      Legit! Thanks for the updates!

      Raw selvedge and Full Grain patches! Match made in heaven.

    7. Missing_small

      Creator Andrew M on February 15

      Rolling rolling rolling. Keep that denim rolling. Rawhide!!!

4,010
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Jan 7, 2013 - Feb 9, 2013

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See full bio

  • Pledge $15 or more

    17 backers

    THE SUPPORTER. A handwritten thank you note from the founders, and a GUSTIN leather patch, handcrafted in San Francisco.

    Estimated delivery: Mar 2013
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    98 backers All gone!

    THE EARLY BIRD. One limited edition pair of selvage GUSTIN jeans, handcrafted in San Francisco. The first 100 pair we produce will be hand numbered, signed by both of the founders and will ship first.

    Estimated delivery: Apr 2013
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    THE STANDARD. One pair of GUSTIN jeans, handcrafted in San Francisco. Made of Cone Mills White Oak 12.5oz 100% organic selvage denim.

    Estimated delivery: Apr 2013
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    THE HEAVY. Japanese Raw Dark Indigo denim, 13.75 oz weight. Its dense, heavy and crispy when raw. A beige tinted weft gives it a slightly dusty-metallic look. It holds its color well and develops a unique leathery hand when broken in. Hand-numbered and signed. Same cut, same sizes, same uncompromising quality.

    Estimated delivery: Apr 2013
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    THE REGULAR. One pair of selvage GUSTIN jeans, handcrafted in San Francisco.

    Estimated delivery: Apr 2013
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    122 backers Limited (128 of 250 left)

    THE HEAVY JAPAN. One pair of GUSTIN jeans, handcrafted in San Francisco. Made of 15.0oz dark indigo selvage denim from one of the finest mills in Japan.

    Estimated delivery: May 2013
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    THE DARK. Description in Kickstarter

    Estimated delivery: May 2013
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    THE AMERICAN. One pair of GUSTIN jeans, handcrafted in San Francisco. Made of 14.75oz dark indigo selvage denim from Cone Mills White Oak in North Carolina.

    Estimated delivery: May 2013
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    100 backers Limited (100 of 200 left)

    THE CLASSIC. One pair of GUSTIN jeans, handcrafted in San Francisco. Made of Japanese 13.5oz dark indigo selvage denim.

    Estimated delivery: May 2013
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    THE JAPAN STANDARD. One pair of GUSTIN jeans, handcrafted in San Francisco. Made of Japanese 12.5oz dark indigo selvage denim.

    Estimated delivery: May 2013
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    THE BLACK. Description in Kickstarter.

    Estimated delivery: Apr 2013
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    THE WHITE LINE. Description in Kickstarter.

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    THE OVERDYE. Description on our denims page.

    Estimated delivery: May 2013
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    52 backers Limited (48 of 100 left)

    THE BLACK2. Description on our denims page.

    Estimated delivery: May 2013
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    THE SLUB. Description in Kickstarter.

    Estimated delivery: Apr 2013
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    THE ITALIAN. Description in Kickstarter

    Estimated delivery: May 2013
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    THE CHARCOAL. Description in Kickstarter.

    Estimated delivery: Apr 2013
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    222 backers Limited (2 of 224 left)

    SUPER HEAVY. 18oz beastly Japanese selvage. Description in Kickstarter.

    Estimated delivery: May 2013
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    THE NATURAL INDIGO. Sanforized Japanese selvage denim, natural indigo plant dye, 13 oz weight. This unique denim comes from one of the most highly regarded mills in Japan and is no longer being run in production. Natural indigo plant dye is rarely used today and is quite pricey. The shade of this fabric is a lighter blue. We’ve used this denim before and it’s pretty sweet. Hand-numbered and signed. Same cut, same sizes, same uncompromising quality. Here's a pic http://bit.ly/naturalindigo

    Estimated delivery: Apr 2013
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    THE GREY. Sanforized Japanese selvage denim, 11.2oz weight. Black warp and white weft creates a grey finish. Limited run from a top Japanese mill. Hand-numbered and signed. Same cut, same sizes, same uncompromising quality. bit.ly/THEGREY

    Estimated delivery: Apr 2013
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    THE ORGANIC. Description in Kickstarter.

    Estimated delivery: Apr 2013
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    THE DOUBLE STANDARD. Two of THE STANDARD.

    Estimated delivery: Apr 2013
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    THE DOUBLE. Two limited edition pair of selvage GUSTIN jeans, handcrafted in San Francisco. Any two sizes. One for you, and one for a friend. And by that we mean two for you.

    Estimated delivery: Apr 2013
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    THE INTERNATIONAL. One pair of the AMERICAN, one pair of the HEAVY JAPAN. Two great heavyweights from two denim loving nations.

    Estimated delivery: May 2013
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    THE DOUBLE AMERICAN. Two of THE AMERICAN.

    Estimated delivery: May 2013
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    57 backers Limited (1 of 58 left)

    THE JAPAN DOUBLE. Two of THE JAPAN STANDARD.

    Estimated delivery: May 2013
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    23 backers Limited (37 of 60 left)

    THE MIX. One pair of the HEAVY JAPAN, one pair of the BLACK2.

    Estimated delivery: May 2013
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    THE LOCAL. One pair of GUSTIN jeans hand-delivered over drinks with the founders in San Francisco at our favorite haunt. The first two Old Fashioneds are on us.

    Estimated delivery: Apr 2013
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    24 backers Limited (26 of 50 left)

    THE SET: BLACK2 + HEAVY JAPAN + CLASSIC

    Estimated delivery: May 2013
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    THE QUAD. Four pair of selvage GUSTIN jeans, handcrafted in San Francisco. Any four sizes. Why do you want four pair of jeans - actually we don't need to know.

    Estimated delivery: Apr 2013
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