We've launched an exciting new project of our own! Introducing the Kickstarter app for iPhone!

Funded! This project successfully raised its funding goal on February 9.

New video, more limited edition denim

Update #7 · Jan 16, 2013 · 2 comments

Hey Backers-

Our stats today are simple:
141 new backers (please introduce yourselves - team@weargustin.com)
$15,060 pledged
Biggest 10th day ever for a fashion Kickstarter

This was a big day by any normal standards. In total pledges, it numbers fourth in our short history. The incredible thing is that we managed the success today without any National media coverage. That power comes from you twelve hundred backers, and we're so thankful.

You're making our dreams of GUSTIN a reality, and in exchange you'll get the highest quality American-made clothing at unreasonably affordable prices.

New Video

Afonso surprised us yesterday afternoon with a third video of our roadtrip. Check it out:

More limited edition denim

If you saw our pictures on Instagram, you may have noticed that we brought home 19 rolls of denim. They're resting safely in my guest bedroom now. The 19 rolls cover seven types of denim. We've released only three of them (CHARCOAL, ORGANIC, SLUB). We've got a little more of the ORGANIC, and will post it today. Our schedules are a bit crazy, so instead of giving a specific time when it will drop, we'll release 5-10 more at a time over the course of the full day starting now (there are some available right now!).

We made a page to track all of the denims we're doing. You can check it out here: http://www.weargustin.com/denims

You all have been doing an amazing job sharing and helping us create the building blocks that will allow GUSTIN to scale and be competitive right away.

Instead of posting on facebook or twitter today, maybe send someone a text message and tell them about what we're doing.

Thanks,

The GUSTIN Team

P.S. - If you want to hear our short radio interview, check out BusinessRockstars.com Epsiode 151, starting 2:45 in. 

Comments

    1. Screen_shot_2013-01-06_at_11.30.03_am.small

      Creator GUSTIN on January 16

      It's called "Rebel Blues" from Sul Rebel

    2. Missing_small

      Creator John Coates on January 16

      Where did the soundtrack for the video come from? Made me want to sway...

4,010
Backers
$449,654
pledged of $20,000 goal
0
seconds to go

Funding period
Jan 7, 2013 - Feb 9, 2013

Screen_shot_2013-01-06_at_11.30.03_am.medium

See full bio

  • Pledge $15 or more

    17 backers

    THE SUPPORTER. A handwritten thank you note from the founders, and a GUSTIN leather patch, handcrafted in San Francisco.

    Estimated delivery: Mar 2013
    Add $5 to ship outside the US
  • Pledge $50 or more

    98 backers All gone!

    THE EARLY BIRD. One limited edition pair of selvage GUSTIN jeans, handcrafted in San Francisco. The first 100 pair we produce will be hand numbered, signed by both of the founders and will ship first.

    Estimated delivery: Apr 2013
    Add $10 to ship outside the US
  • Pledge $81 or more

    842 backers All gone!

    THE STANDARD. One pair of GUSTIN jeans, handcrafted in San Francisco. Made of Cone Mills White Oak 12.5oz 100% organic selvage denim.

    Estimated delivery: Apr 2013
    Add $15 to ship outside the US
  • Pledge $81 or more

    29 backers All gone!

    THE HEAVY. Japanese Raw Dark Indigo denim, 13.75 oz weight. Its dense, heavy and crispy when raw. A beige tinted weft gives it a slightly dusty-metallic look. It holds its color well and develops a unique leathery hand when broken in. Hand-numbered and signed. Same cut, same sizes, same uncompromising quality.

    Estimated delivery: Apr 2013
    Add $10 to ship outside the US
  • Pledge $81 or more

    449 backers All gone!

    THE REGULAR. One pair of selvage GUSTIN jeans, handcrafted in San Francisco.

    Estimated delivery: Apr 2013
    Add $10 to ship outside the US
  • Pledge $81 or more

    122 backers Limited (128 of 250 left)

    THE HEAVY JAPAN. One pair of GUSTIN jeans, handcrafted in San Francisco. Made of 15.0oz dark indigo selvage denim from one of the finest mills in Japan.

    Estimated delivery: May 2013
    Add $15 to ship outside the US
  • Pledge $81 or more

    216 backers Limited (2 of 218 left)

    THE DARK. Description in Kickstarter

    Estimated delivery: May 2013
    Add $15 to ship outside the US
  • Pledge $81 or more

    198 backers All gone!

    THE AMERICAN. One pair of GUSTIN jeans, handcrafted in San Francisco. Made of 14.75oz dark indigo selvage denim from Cone Mills White Oak in North Carolina.

    Estimated delivery: May 2013
    Add $15 to ship outside the US
  • Pledge $81 or more

    100 backers Limited (100 of 200 left)

    THE CLASSIC. One pair of GUSTIN jeans, handcrafted in San Francisco. Made of Japanese 13.5oz dark indigo selvage denim.

    Estimated delivery: May 2013
    Add $15 to ship outside the US
  • Pledge $81 or more

    415 backers All gone!

    THE JAPAN STANDARD. One pair of GUSTIN jeans, handcrafted in San Francisco. Made of Japanese 12.5oz dark indigo selvage denim.

    Estimated delivery: May 2013
    Add $15 to ship outside the US
  • Pledge $99 or more

    50 backers Limited (1 of 51 left)

    THE BLACK. Description in Kickstarter.

    Estimated delivery: Apr 2013
    Add $15 to ship outside the US
  • Pledge $99 or more

    10 backers All gone!

    THE WHITE LINE. Description in Kickstarter.

    Estimated delivery: Apr 2013
    Add $15 to ship outside the US
  • Pledge $99 or more

    39 backers Limited (1 of 40 left)

    THE OVERDYE. Description on our denims page.

    Estimated delivery: May 2013
    Add $15 to ship outside the US
  • Pledge $99 or more

    52 backers Limited (48 of 100 left)

    THE BLACK2. Description on our denims page.

    Estimated delivery: May 2013
    Add $15 to ship outside the US
  • Pledge $99 or more

    20 backers All gone!

    THE SLUB. Description in Kickstarter.

    Estimated delivery: Apr 2013
    Add $15 to ship outside the US
  • Pledge $99 or more

    10 backers All gone!

    THE ITALIAN. Description in Kickstarter

    Estimated delivery: May 2013
    Add $15 to ship outside the US
  • Pledge $99 or more

    20 backers All gone!

    THE CHARCOAL. Description in Kickstarter.

    Estimated delivery: Apr 2013
    Add $15 to ship outside the US
  • Pledge $99 or more

    222 backers Limited (2 of 224 left)

    SUPER HEAVY. 18oz beastly Japanese selvage. Description in Kickstarter.

    Estimated delivery: May 2013
    Add $15 to ship outside the US
  • Pledge $99 or more

    4 backers All gone!

    THE NATURAL INDIGO. Sanforized Japanese selvage denim, natural indigo plant dye, 13 oz weight. This unique denim comes from one of the most highly regarded mills in Japan and is no longer being run in production. Natural indigo plant dye is rarely used today and is quite pricey. The shade of this fabric is a lighter blue. We’ve used this denim before and it’s pretty sweet. Hand-numbered and signed. Same cut, same sizes, same uncompromising quality. Here's a pic http://bit.ly/naturalindigo

    Estimated delivery: Apr 2013
    Add $10 to ship outside the US
  • Pledge $99 or more

    5 backers All gone!

    THE GREY. Sanforized Japanese selvage denim, 11.2oz weight. Black warp and white weft creates a grey finish. Limited run from a top Japanese mill. Hand-numbered and signed. Same cut, same sizes, same uncompromising quality. bit.ly/THEGREY

    Estimated delivery: Apr 2013
    Add $10 to ship outside the US
  • Pledge $99 or more

    364 backers All gone!

    THE ORGANIC. Description in Kickstarter.

    Estimated delivery: Apr 2013
    Add $15 to ship outside the US
  • Pledge $150 or more

    197 backers All gone!

    THE DOUBLE STANDARD. Two of THE STANDARD.

    Estimated delivery: Apr 2013
    Add $15 to ship outside the US
  • Pledge $150 or more

    221 backers All gone!

    THE DOUBLE. Two limited edition pair of selvage GUSTIN jeans, handcrafted in San Francisco. Any two sizes. One for you, and one for a friend. And by that we mean two for you.

    Estimated delivery: Apr 2013
    Add $10 to ship outside the US
  • Pledge $150 or more

    104 backers All gone!

    THE INTERNATIONAL. One pair of the AMERICAN, one pair of the HEAVY JAPAN. Two great heavyweights from two denim loving nations.

    Estimated delivery: May 2013
    Add $25 to ship outside the US
  • Pledge $150 or more

    37 backers All gone!

    THE DOUBLE AMERICAN. Two of THE AMERICAN.

    Estimated delivery: May 2013
    Add $20 to ship outside the US
  • Pledge $150 or more

    57 backers Limited (1 of 58 left)

    THE JAPAN DOUBLE. Two of THE JAPAN STANDARD.

    Estimated delivery: May 2013
    Add $15 to ship outside the US
  • Pledge $174 or more

    23 backers Limited (37 of 60 left)

    THE MIX. One pair of the HEAVY JAPAN, one pair of the BLACK2.

    Estimated delivery: May 2013
    Add $25 to ship outside the US
  • Pledge $200 or more

    5 backers All gone!

    THE LOCAL. One pair of GUSTIN jeans hand-delivered over drinks with the founders in San Francisco at our favorite haunt. The first two Old Fashioneds are on us.

    Estimated delivery: Apr 2013
  • Pledge $249 or more

    24 backers Limited (26 of 50 left)

    THE SET: BLACK2 + HEAVY JAPAN + CLASSIC

    Estimated delivery: May 2013
    Add $35 to ship outside the US
  • Pledge $300 or more

    6 backers All gone!

    THE QUAD. Four pair of selvage GUSTIN jeans, handcrafted in San Francisco. Any four sizes. Why do you want four pair of jeans - actually we don't need to know.

    Estimated delivery: Apr 2013
    Add $15 to ship outside the US