Day 3 Stats, Celebrities Wearing GUSTIN, Limited Edition Denim
Hey Backers!
Day three was amazing. Here’s the short story:
122 new backers
$11,716 in new pledges
Biggest 3rd day for a fashion project on Kickstarter ever
Fastest fashion project to hit $50k
14th largest Kickstarter fashion project of all time (only 3 days in!)
A few other cool things went down yesterday . . .
The DJ Tiësto is doing a photoshoot in Vegas for his 2013 promotional materials today, and his stylist reached out to see if he could wear our jeans. We sent a sample - look out for those pics!
Limited availability denim sold out in 11 minutes!
We put out our first limited availability fabric yesterday. It was a very cool natural indigo dye selvage denim. Four pairs listed, all were backed in 11 minutes! So cool. There is so much amazing denim out there. Enjoy those four pairs!
We’re so inspired by the response that we’ll be putting up two limited edition denims today - one at noon PST, and one later in the afternoon. We’ll post on Facebook and Twitter when these drop.
We’ve gotten personal emails and messages from 83 backers so far. It’s been great to hear your stories about denim, and your excitement about the future. We’d love to personally connect with each of you. If we haven’t spoken yet, send us a note to team@weargustin.com and introduce yourself.
Much more to come. We’re only four days in and have many more ideas still brewing! We’ll share them with you and let you decide. Keep sharing.
Thanks,
The GUSTIN Team
4,010
Backers
$449,654
pledged of $20,000 goal
0
seconds to go
Funding period
Jan 7, 2013 -
Feb 9, 2013
- First created · 1 backed
- Stephen Powell 758 friends
- Website: weargustin.com
Pledge $15 or more
17 backers
THE SUPPORTER. A handwritten thank you note from the founders, and a GUSTIN leather patch, handcrafted in San Francisco.
Estimated delivery: Mar 2013Add $5 to ship outside the USPledge $50 or more
98 backers All gone!
THE EARLY BIRD. One limited edition pair of selvage GUSTIN jeans, handcrafted in San Francisco. The first 100 pair we produce will be hand numbered, signed by both of the founders and will ship first.
Estimated delivery: Apr 2013Add $10 to ship outside the USPledge $81 or more
842 backers All gone!
THE STANDARD. One pair of GUSTIN jeans, handcrafted in San Francisco. Made of Cone Mills White Oak 12.5oz 100% organic selvage denim.
Estimated delivery: Apr 2013Add $15 to ship outside the USPledge $81 or more
29 backers All gone!
THE HEAVY. Japanese Raw Dark Indigo denim, 13.75 oz weight. Its dense, heavy and crispy when raw. A beige tinted weft gives it a slightly dusty-metallic look. It holds its color well and develops a unique leathery hand when broken in. Hand-numbered and signed. Same cut, same sizes, same uncompromising quality.
Estimated delivery: Apr 2013Add $10 to ship outside the USPledge $81 or more
449 backers All gone!
THE REGULAR. One pair of selvage GUSTIN jeans, handcrafted in San Francisco.
Estimated delivery: Apr 2013Add $10 to ship outside the USPledge $81 or more
122 backers Limited (128 of 250 left)
THE HEAVY JAPAN. One pair of GUSTIN jeans, handcrafted in San Francisco. Made of 15.0oz dark indigo selvage denim from one of the finest mills in Japan.
Estimated delivery: May 2013Add $15 to ship outside the USPledge $81 or more
216 backers Limited (2 of 218 left)
THE DARK. Description in Kickstarter
Estimated delivery: May 2013Add $15 to ship outside the USPledge $81 or more
198 backers All gone!
THE AMERICAN. One pair of GUSTIN jeans, handcrafted in San Francisco. Made of 14.75oz dark indigo selvage denim from Cone Mills White Oak in North Carolina.
Estimated delivery: May 2013Add $15 to ship outside the USPledge $81 or more
100 backers Limited (100 of 200 left)
THE CLASSIC. One pair of GUSTIN jeans, handcrafted in San Francisco. Made of Japanese 13.5oz dark indigo selvage denim.
Estimated delivery: May 2013Add $15 to ship outside the USPledge $81 or more
415 backers All gone!
THE JAPAN STANDARD. One pair of GUSTIN jeans, handcrafted in San Francisco. Made of Japanese 12.5oz dark indigo selvage denim.
Estimated delivery: May 2013Add $15 to ship outside the USPledge $99 or more
50 backers Limited (1 of 51 left)
THE BLACK. Description in Kickstarter.
Estimated delivery: Apr 2013Add $15 to ship outside the USPledge $99 or more
10 backers All gone!
THE WHITE LINE. Description in Kickstarter.
Estimated delivery: Apr 2013Add $15 to ship outside the USPledge $99 or more
39 backers Limited (1 of 40 left)
THE OVERDYE. Description on our denims page.
Estimated delivery: May 2013Add $15 to ship outside the USPledge $99 or more
52 backers Limited (48 of 100 left)
THE BLACK2. Description on our denims page.
Estimated delivery: May 2013Add $15 to ship outside the USPledge $99 or more
20 backers All gone!
THE SLUB. Description in Kickstarter.
Estimated delivery: Apr 2013Add $15 to ship outside the USPledge $99 or more
10 backers All gone!
THE ITALIAN. Description in Kickstarter
Estimated delivery: May 2013Add $15 to ship outside the USPledge $99 or more
20 backers All gone!
THE CHARCOAL. Description in Kickstarter.
Estimated delivery: Apr 2013Add $15 to ship outside the USPledge $99 or more
222 backers Limited (2 of 224 left)
SUPER HEAVY. 18oz beastly Japanese selvage. Description in Kickstarter.
Estimated delivery: May 2013Add $15 to ship outside the USPledge $99 or more
4 backers All gone!
THE NATURAL INDIGO. Sanforized Japanese selvage denim, natural indigo plant dye, 13 oz weight. This unique denim comes from one of the most highly regarded mills in Japan and is no longer being run in production. Natural indigo plant dye is rarely used today and is quite pricey. The shade of this fabric is a lighter blue. We’ve used this denim before and it’s pretty sweet. Hand-numbered and signed. Same cut, same sizes, same uncompromising quality. Here's a pic http://bit.ly/naturalindigo
Estimated delivery: Apr 2013Add $10 to ship outside the USPledge $99 or more
5 backers All gone!
THE GREY. Sanforized Japanese selvage denim, 11.2oz weight. Black warp and white weft creates a grey finish. Limited run from a top Japanese mill. Hand-numbered and signed. Same cut, same sizes, same uncompromising quality. bit.ly/THEGREY
Estimated delivery: Apr 2013Add $10 to ship outside the USPledge $99 or more
364 backers All gone!
THE ORGANIC. Description in Kickstarter.
Estimated delivery: Apr 2013Add $15 to ship outside the USPledge $150 or more
197 backers All gone!
THE DOUBLE STANDARD. Two of THE STANDARD.
Estimated delivery: Apr 2013Add $15 to ship outside the USPledge $150 or more
221 backers All gone!
THE DOUBLE. Two limited edition pair of selvage GUSTIN jeans, handcrafted in San Francisco. Any two sizes. One for you, and one for a friend. And by that we mean two for you.
Estimated delivery: Apr 2013Add $10 to ship outside the USPledge $150 or more
104 backers All gone!
THE INTERNATIONAL. One pair of the AMERICAN, one pair of the HEAVY JAPAN. Two great heavyweights from two denim loving nations.
Estimated delivery: May 2013Add $25 to ship outside the USPledge $150 or more
37 backers All gone!
THE DOUBLE AMERICAN. Two of THE AMERICAN.
Estimated delivery: May 2013Add $20 to ship outside the USPledge $150 or more
57 backers Limited (1 of 58 left)
THE JAPAN DOUBLE. Two of THE JAPAN STANDARD.
Estimated delivery: May 2013Add $15 to ship outside the USPledge $174 or more
23 backers Limited (37 of 60 left)
THE MIX. One pair of the HEAVY JAPAN, one pair of the BLACK2.
Estimated delivery: May 2013Add $25 to ship outside the USPledge $200 or more
5 backers All gone!
THE LOCAL. One pair of GUSTIN jeans hand-delivered over drinks with the founders in San Francisco at our favorite haunt. The first two Old Fashioneds are on us.
Estimated delivery: Apr 2013Pledge $249 or more
24 backers Limited (26 of 50 left)
THE SET: BLACK2 + HEAVY JAPAN + CLASSIC
Estimated delivery: May 2013Add $35 to ship outside the USPledge $300 or more
6 backers All gone!
THE QUAD. Four pair of selvage GUSTIN jeans, handcrafted in San Francisco. Any four sizes. Why do you want four pair of jeans - actually we don't need to know.
Estimated delivery: Apr 2013Add $15 to ship outside the US
Comments
Creator GUSTIN on January 10
Great question.
In Kickstarter you can change your reward level - so you'll want to do that when the new fabric drops.
We'll let you add on your previous reward level to the limited edition. If you want to add on THE EARLY BIRD, add $50 to your pledge. If you want to add on THE REGULAR, add $81, etc.,
Creator Ryan on January 10
If I'm opted for the $150 tier, how can I also grab the limited edition denim?