Kickstarter

Hey Gustin Fans!

PRODUCTION

Production is humming along at our factory here in San Francisco.  It's now a very well oiled machine with our shipping center, and almost every pairs goes in the mail the day it comes off the line.

Here's a new update on all the Kickstarter denims:

We're loving the feedback we've gotten so far.  This ability to talk with people who wear our jeans is amazing - keep it coming.

WEARGUSTIN.COM

Things are going awesome over at weargustin.com as well.  We released some really cool black and brown belts last week.  People loved our initial release of natural belts, and these are a good addition to the stable if you need something a little dressier.

In addition, we've got a nice lot of denims up on the site now:

JUST RELEASED! The Blue Line2 is a classic 14oz Cone Mills selvedge with a navy id.

The Italian BlueID is probably the softest denim we've come upon. 12.5oz indigo with a bright blue selvedge id.

The Slate is an awesome grey selvedge out of Japan - the lightest shade of grey we've offered.

The Green Weft is another Cone Mills selvedge.  The greenish weft gives this fabric a very inky blue finish.

COME SAY HI

We've had the chance to meet a bunch of backers so far. If you're in SF and want to come stop by our little office in SOMA, just shoot us a note - team@weargustin.com.  It's been awesome to connect in person with people wearing our clothes so far, and we'd love to meet you!

Thanks,

Josh and Stephen

team@weargustin.com

Hey Gustin fans!

Sorry for the lack of update last week. Things are humming along very well, but there wasn't anything too exciting report on.

We get lots of emails each and every day from people about their specific order. Instead of answering these one by one, we're providing a full status of each denim.

We're shipping most pairs separately (e.g., if you got the Double Standard, you'll get two packages). For the first ~1500 pairs shipped we didn't send tracking emails, but we switched shipping systems last week and are now notifying and provided tracking information for every package. We ship via USPS Priority.

If you've got any specific questions about your order, please email us - team@weargustin.com

Thanks,

The Gustin Team

www.weargustin.com

Hey Gustin Fans!

Last week was another crazy one for us here in San Francisco.  In the midst of everything, we forgot to send an update last Friday - hopefully you'll forgive us! Every piece of the production process has been touched on here. May fabrics are already being sewn and we’re really pleased with progress and quality. Japan Standards are starting to look almost like completed pants! We still check in on your denim multiple times per day to make sure it’s perfect.

Our efforts are heavily focused on shipping right now. We've become friends with the Postmasters at a couple local post offices, and they are wide-eyed each time we roll up with hundreds of pairs of jeans. Our backs are sore and our arms tired, but the emails we've been getting as people receive them make it worthwhile.  Check out this one:

Got mine yesterday. Wow, so good! Makes me hate myself for paying $250 for (company name removed) back in September. Never agan, you guys have nailed it.  BTW, the fit was perfect. Also, on some of my other jeans the hardware has rough edges and is raised in the center. I can't tell you how many times I've scratched my phone putting it in my pockets. It's a crazy small detail but I'm happy to see yours are flat and smooth.

On the second front, the full business of Gustin is going great! We have the fortunate problem that everything we put up sells out (rather quickly). Josh and I were hanging out Saturday night, and we realized that everything except for the Black2 (which has since sold out) was gone! We're continuing to push our mills to find more fabric - and we have some really cool releases in the coming weeks.

Right now we've got new items up at weargustin.com:

The Simple Wallet - This was definitely born out of our own needs. We hate bulky wallets, and didn't want to pay the $75+ that other brands charge for veg tanned full grain cardholder. Very simple, very high quality. $20.

The Green Weft - People loved The Greenback so much, that we went to Cone Mills to see if they had anything similar. This is a little heavier, and the indigo warp is a little deeper, but it still has that amazing green weft. Can't wait to see how it fades.

The Classic Belt - The best all-american belt we could come up with. Available for 60% less than most brands charge, just like our jeans.

Everyone - we're so thankful for all of your support through this.

Take care,

Josh & Stephen,
The Gustin Team

team@weargustin.com

Hey Gustin Fans!

Even though it’s been raining, we have had an amazing week here in San Francisco. Keeping (or exceeding) the committment we made to get you top quality denim on schedule is incredibly important to us and we’re getting it done. We launched Gustin on Kickstarter less than three months ago, and people are opening up packages from us already.

Our production is fully ramped, and we’re picking up hundreds of finished pairs each day. Shipping is going well (first one hundred pairs in the mail), and should be able to match our output by next week.  If you need to change your shipping address, please send us a message in Kickstarter today.

Platform Launch

Our core promise to you was that we were going to build a completely new way for premium fashion. You provided us with the means to make this possible, and on Monday of this week we launched the first fully crowdsourced premium fashion company on weargustin.com, and we’re thrilled with it. Gustin is finally providing what we always dreamed it could - a way for us to make the garments we love, connect with the people who wear them, and deliver at a completely radical price.

The Classic Belt

We’ve spent the last few months learning a lot about leather. Talked with people whose families have been in the industry for over a hundred years, with local craftsmen working in the city. Handled hundreds of leathers. Poured over walls filled with buckles. The result of this work is our Classic Belt. It’s made from the highest quality American leather we could find - natural 12oz vegetable tanned English Bridle leather and finished with solid brass hardware. We’ve always loved belts like this - they break in with time, just like denim, and develop amazing character as they darken - but they’re usually $105 to $200. We’re selling ours for $45. Check it out here: The Classic Belt

New Fabrics
We have four selvage denims out on the site now, and will keep rotating new ones in as these sell out.

The Heavy American. Amazing 16oz dark indigo selvage from Cone Mills White Oak.

The Black2. Same as on Kickstarter - 14oz Japanese black warp / white weft selvage.

The Charcoal. We found four more rolls of this fabric. Very rare grey warp / white weft Japanese selvage.

The Light Italian. 11oz summerweight denim from Italy - in a lighter indigo than most of our fabrics.

When we release new fabrics, we’ll announce it on Facebook and Twitter.

We have at least one completely new item coming in next week - stay tuned at these channels, or signup for our mailing list at weargustin.com

Thanks,

Josh and Stephen

The GUSTIN Team

team@weargustin.com

Hey Gustin Fans!

I know it's only Wednesday, but we had to let you all know that our first pair rolled off the line today! Production is at 100%, and there will be a mountain of denim pumped out in the upcoming weeks.

Here's The Early Bird pant #1, and it's shipping tomorrow.

Take care,

The Gustin Team

team@weargustin.com

P.S. The platform that YOU allowed us to build will be launching on Monday - please help us spread the word - send your friends to our facebook and our mailing list.  Thanks!