Kickstarter

One of the cool things about Warms is that it offers an experience that bridges from a physical object over to a multimedia experience. In doing so, you're able to get the mystery, surprise and substance of a tangible 3D object AND the audio-video emotion and online reward inherent with the digital. In particular, we think being able to privately show a video (or video of photos) of the giver inside the receiver's unboxing experience gets to the heart of a great casual gift.

The box and character tend to get all the attention but because it is such a key part of the user flow we wanted to share with you some early web screens.

First from the giver's perspective. If you've pledged to this project to send someone a Warm you'll receive an email from us in the fall with a code and a private link to a login page that looks like this...

And from there you'll be able to record or upload your video message (and enter your receiver's mailing address)...

Recipients of your Warm will see the flip side of things. They'll get their mystery box by mail, open it up to see the "I ♥ You" or "Ta-dah!" character, and by way of either the alpha-numeric or QR code under the lid come to a redemption page something like this...

After entering their unique code they'll come to a private page with your text and video greeting ready to brighten their day even more...

So there you have it. We're designing the flow to be super simple and intuitive - for both the giver and the receiver. If you have any feedback or suggestions, please feel free to message us. In the meantime, please spread the word (http://kck.st/qzRjA4) and help us reach our goal. Thanks!

(For a peek at the physical product side of Warms please see this subsequent update post.)