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About this project

Day in the Life is a web-based documentary series where we spend the day with vegan athletes cooking, eating and training. Athletes have the most demanding nutritional needs on earth and if they can be healthy on a vegan diet than anyone can! We want to get their stories and positive example to the world. 

Our Day in the Life videos cover each athlete’s demanding workouts, showing you how to get in shape, stay fit, and maybe even train for that marathon you’ve always wanted to do. Also quick and healthy recipes for the new or advanced vegan.

Our production team is award-winning film-maker Sasha Perry and Registered Dietitian Matt Ruscigno.  Sasha and Matt have over 25 years of experience with veganism and both are committed athletes and activists.

We have already made four videos by paying the expenses- each high-quality video takes over 40 hours. We will stay punk and keep costs down- no hotels for us! Your donation goes directly to production costs.  This project involves travel to get to the athletes- training or at a race, we want to showcase them at their best.  Your donation also covers food, editing fees and equipment rentals (when needed). All essential to getting our videos and message of veganism out to the world.

We have over a dozen contacts with vegan athletes ready to go in front of the camera, from ultra-runners to MMA fighters to body builders!  Donate to our project and let's show that vegan diets are healthy and accessible with professional videos hosted by a nutrition expert.

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Funding Successful

This project successfully raised its funding goal on October 8, 2011.

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4 Backers

Thank you! Every bit helps. We have to cover the Kickstarter and Amazon fees when this gets funded so we appreciate all donation levels.

Estimated Delivery: Oct 2011

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27 Backers

Thank you! You get a limited-edition, screened True Love Health print. We'll also mention you on www.truelovehealth.com and at the end of our first Kickstarter funded episode.

Estimated Delivery: Nov 2011

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18 Backers • Limited Reward (2 of 20 remaining)

You're rad! In reward for your radness, you get a True Love Health t-shirt screened by Bird Apartment Printing on an organic, union-made shirt plus the print and mention.

Estimated Delivery: Nov 2011

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7 Backers • Limited Reward (13 of 20 remaining)

You're awesome! In reward for your awesomeness, you get a signed copy of Isa Moskowitz' Appetite For Reduction, the cookbook that Matt co-authored, and the other rewards.

Estimated Delivery: Nov 2011

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0 Backers • Limited Reward (10 of 10 remaining)

For this excellent donation you will receive a limited-edition DVD version of the first 5 episodes of Day in the Life, including a zine of all the athletes' recipes. In addition to the print, shirt and book.

Estimated Delivery: Dec 2011

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0 Backers • Limited Reward (12 of 12 remaining)

Wow! Thank you! In exchange for this huge donation you will be receiving a personal consultation with Registered Dietitian and host, Matt Ruscigno in addition to the other rewards.

Estimated Delivery: Feb 2012

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0 Backers • Limited Reward (4 of 4 remaining)

You love the animals, veganism and good health! In exchange you will receive the other rewards AND we'll make an exclusive episode of Day in the Life featuring you! Contact us for details before you commit to this, please.

Estimated Delivery: May 2012

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Matt Ruscigno is a Registered Dietitian with a masters degree in nutrition and is a leading expert in vegan nutrition. In addition to his work with veganism, Matt teaches community college in South Central Los Angeles. He contributed to Appetite For Reduction with Isa Moskowitz.

Sasha Perry is a freelance videographer and editor. Past documentary films have won several awards and screened in festivals throughout the world. Currently Sasha is working on documentaries on AIDS and poverty in South Africa, and a feature on the SHAC7 animal rights case.

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