I am not a paper cup….I am also not that convenient.
One of our supporters left a comment on our Kickstarter Blog, which I wanted to share with you as their note touches on one of the main challenges of redesigning the reusable coffee cup.
“‘I’m curious to know what your thoughts are of the “I Am Not A Paper Cup” design by DCI. While interesting because it visually mimics the cup that you are trying to replace, it still doesn’t seem to be as functional as one might like. I used to work in a store that sold these items, and we got frequent complaints that they leaked. [Spillage is NO FUN.] But I think more importantly, these cups are also ceramic, which doesn’t make it very durable for folks constantly on the move.” bLaKtivist
Our view is that the “I Am Not A Paper Cup” is an interesting concept. If nothing else it raises awareness around the problem, and that’s a good thing. But it doesn’t solve the bigger issue that we are looking to address, and that our Kickstarter friend also points out. Designing something that is both practical and convenient as well as desirable in the consumers mind is what we really need to focus on.
What do you think? What other parameters should we be thinking about when creating the design brief?
seconds to go
Pledge $2 or moreYou selected
Give up just one cup of coffee and we will list your name as a contributor to the betacup prize. (and you will feel great when you can say you helped end the waste by funding the prize that led to a solution).
Pledge $20 or moreYou selected
You will receive a commemorative betacup and you will be listed on the betacup site as a contributor. (since its an innovation competition, we don't know exactly what this cup will be like, but that's part of the fun, right?).
Pledge $200 or moreYou selected
10 backers Limited (40 left of 50)
You will be invited to join us at the awards ceremony in NYC. You will also receive a commemorative betacup and be listed on the betacup website as a contributor.
Pledge $2,000 or moreYou selected
0 backers Limited (5 left of 5)
You will join the Jury to help select the winning designs. You will also receive a commemorative betacup and be listed on the betacup website as a contributor.
- (66 days)