About this project

http://fatimahkabba.wordpress.com/the-pitch/

This concept began as a late night discussion with an advertising friend, and turned into my undergraduate thesis.

I wanted to "rebrand" the preconceptions about graphic design, I wanted friends, family, clients, and the general public to have a new found respect for the field, the legitimacy of which I think is too often minimized or entirely over looked.

Here is the general breakdown of how this project came to be:

Concept:

All great design begins with one thing: a great idea. This idea is the root of every well produced, beautiful, or savvy execution.Whether it’s the representation of a brand by understanding the audience, the consideration of a books content when creating a cover design, or the basis of a political campaign that goes on to influence millions. As designers we have the ability to influence a world that is more aware of and impacted by design than it realizes.

Objective:

Communicate the premise of graphic design and make it accessible to everyone,especially non-creatives. Create a product that helps us form a community, collaborate, and invent, exactly what I believe design intends to do.

Solution:

Create the game of graphic design. A game that allows everyone, not just designers or creatives, but your younger brother, your grandma who can’t click a computer mouse or your best friend who’s an economics major, to better understand and engage in the creative process.

Want the in depth rules?

http://i22.photobucket.com/albums/b332/productionz/rules/objback.jpg

http://i22.photobucket.com/albums/b332/productionz/rules/rulesback.jpg

http://i22.photobucket.com/albums/b332/productionz/rules/1content.jpg

So there it is, The Game of Graphic Design. Maybe our mom's will finally get what we do :)

All funding will go towards production. The one off I created was a pricey endeavor, hopefully by producing larger quantities I can lower my production cost and get the game out to everyone who wants one at a fair price.

Feedback about the details you'd like to see on the game are encouraged in the comments section. i.e.: If you couldn't do without laser engraving at the bottom of the board, or which icon game pieces you like the most.