STUDIO Mag is a monthly e-magazine dedicated to marketing the local artist.
WHAT YOU NEED TO KNOW
Hopefully you got from the video!
To reiterate : STUDIO Mag (as I'm tentatively calling it until you help me choose!) is a singularly published (I do the work myself) digital magazine dedicated to the topic of marketing the local artist. It aim's to provide education, resources, insight, tools and inspiration to artists at all points in the life of their art business.
STUDIO is my soul child and I'm passionate and confident about running it as a solo project with collaborative efforts, for now.
If you're interested in knowing more about me and this project's inception, I'd love to share it with you! Please visit my current homepage (thanks a million for helping me improve this!) under the tab STUDIO Magazine. There, I have laid out all I will tell you here + my personal Backstory.
I'll be posting very regularly here on the project site, but if you'd like to keep up with my blog, please visit and comment!
I'm VERY eager to hear your questions and allow them to influence my work on this project - don't hesitate to contact me via the question links at the bottom!
Or, email me here : firstname.lastname@example.org
WHAT YOU DON'T NEED TO KNOW BUT I WANT TO TELL YOU
+ I plan to make money from the magazine.
I'm allowing free access to the work through only social payment (or an optional payment) for the first month. After the first month, for the February edition, an open-ended subscription will cost $12 a month.
Two reasons I am charging for the magazine :
1. In keeping with the focus of the magazine, my goal is to make a living with my art.
2. Charging a small and reasonable price for the work fosters both an appreciation of value as well as draws a commitment from the artist to their own work and goals.
+ I can do this the minimal way (meaning I do most of the design/layout/production/video/editing for the magazine with only the tools I have available and my limited expertise —but it will still be ROCKIN’) or the more professional way (meaning the fabulous web designer I’m working with to do the site will also handle these slightly intensive tasks so that I can focus on producing the content).
Which way I go depends on whether or not I EXCEED the funding goal.
I want you to know this because in order to at least make enough to fund the site creation, I have set the goal lower than what I need to create as fantastic a resource as I possibly can.
I’ve included all the details in the FUNDING section of the project description.
+ Also, the sooner I know how much funding I can count on, the sooner I can give my web designer, Tre (check him out at www.youdigrudig.com, the go ahead and I can begin promotion for the magazine via the sparkly new website!
+ Also twice, THIS IS NOT FUNDING MY LIFE!
[The money raised within the goals laid out will ONLY be going toward the digital creation of the project. ]
And, THIS IS FUNDING MY LIFE
[As I mentioned in the backstory, this is my dream. I DO want THIS project to be what starts me on the path to my dream of making a living through my art.
In addition, any money raised above the goals I’ve set will indeed be used to buy artists and myself coffee when I interview them, and write/research/create my ASS OFF before January 18 (my 30th birthday) when the first edition launches.]
WHY I'M THE BEST PERSON TO CREATE THIS PROJECT
It’s MY dream. It’s MY vision. It’s MY ART! My personal inspiration comes from the stories of these artists, and it will fuel every interview, resource highlighted, artist interview, video (all of which I’ll post clips of as progress is made, and before the funding date hits).
Part of what makes this task a challenge is accessing the right people. I’m quite good at that. [If you have any contacts you think would be perfect to interview, please message me!]
I’ve done the work. I’ve worked for months to learn what it takes to build and create a brand online and to market/launch the hell out of an amazing product. If TALENT // STUDIO doesn’t go big, full stop.
IT WILL! WITH YOUR HELP!
There ISN”T ANOTHER RESOURCE LIKE THIS OUT THERE! I’ve looked. It’s been waiting for just the right human to do it (that’s me : right human).
This is a DIGITAL publication, not for print. Therefore, it will include multimedia as much as possible, namely video // interactivity // links // LIMITED advertising (as in 1-2 “pages” per edition).
SUGGESTIONS / QUESTIONS
I’d LOVE to hear them! This project is an evolving one : it will take the shape of the ones who need it. If you have an idea for an included section, a feature, an edition topic, mediums or creative marketing/production ideas, I’m ALL EARS! Email me!
$3,300 < Goes to web design / magazine layout & design / AWeber email marketing campaign / logo / rewards fulfillment
< $3,300 < Goes to printing for flyers and other creative marketing campaigns for the magazine, to local travel and to supporting work necessary to craft an outstanding work and resource
TALENT II STUDIO
Here are the names I’ve chosen for the magazine (1. Talent 2.Studio 3. Talent Studio) If you back $99+ you get to vote once on the name. If you back $499+ you get to vote twice on the name. If you back $999+ you get to vote THREE TIMES on the naaaammmeee!!!!! (This is a big deal!)
I would love nothing more than to have the people who believe in this project enough to support it be the biggest part in choosing it’s name.
I’m not accepting new name suggestions just because I would be too difficult to collect re-votes later.
Sample Edition Topics and (tentative) article/interview pieces :
(OBVIOUSLY, THESE ARE ONLY PROJECTIONS - TOPICS ARE SUBJECT TO THE MAKEUP OF THE READERSHIP)
January :: I Have Talent : The Artist Issue
This issue will serve as the foundation for future issues
■ Artists and their dreams
■ Unknown artists and their talents
■ Artists and self-descovery
■ Artists and their biggest questions
Possible regularly included sections :
■ Featured artist story of month
■ Featured digital resource of month
■ Local Denver focus
Ideas for other regular sections :
■ Creative writing section
■ My art
February :: Where Do I Start? : The Organization Issue
■ Online vs. Local Marketing
■ Networking focus
■ Artistic direction
■ Art as business
■ Practical steps to getting organized
March :: What Resources Are There? :: The Resource Issue (currently thinking up a less boring name for this issue)
■ Exploring your local art scene
■ New trends in network consulting
■ Web communities and selling options (Etsy/Goodsie for eg.)
■ Tools for learning the technology
April :: How Do I Make My Art Known and Loved? :: The Marketing Issue
■ Importance of PRESENCE
■ Digital networking at it’s finest for artists
■ Trends in local artist networking
■ Outsourcing Networking
■ Networking psycology
May :: The Local Issue
■ Digging into your community
■ Your local resources
■ Figuring out where your art fits (outsourcing this)
■ Challenging your Locality habits
June :: The Online Issue
■ Do I have to make prints to make $ online as a visual artist?
■ The options for art mediums in selling online
■ Digging deeper into online tools
■ Artists and social media (which may be a significantly different landscape by then)
■ Artist Blogger highlights
■ Your website as art
■ Making it personal in cyberspace
July :: What is the ‘Target Market’ For My Art? : The Marketing Issue
Have a question? If the info above doesn't help, you can ask the project creator directly.
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Pledge $3 or moreYou selected
My most sincere thanks for believing in this project and in me as it's creator. You will receive a free digital copy of the first three editions of the magazine.Estimated delivery:
Pledge $25 or moreYou selected
Above +Your name and website will be included as a supporter in the first edition.Estimated delivery:
Pledge $50 or moreYou selected
Above + Your name and website will be included as a supporter in the first three editions + you get to vote on the name of the magazine.Estimated delivery:
Pledge $99 or moreYou selected
Above + A full year's subscription for yourself or a recipient of your choiceEstimated delivery:
Pledge $249 or moreYou selected
Above + A second name vote / subscription + Name and website as supporter of all editionsEstimated delivery:
Pledge $499 or moreYou selected
0 backers Limited (30 left of 30)
Above + Art print from one of Denver's most up and coming local boutiques, MegaFauna ($35 value)Estimated delivery:
Pledge $749 or moreYou selected
0 backers Limited (30 left of 30)
Above + ANOTHER name vote (that's THREE NAME VOTES FOR YOU!) + another year's subscription free for recipient of your choice (which also makes three) as well as selected apparel from MegaFauna ($70 value) .Estimated delivery:
Pledge $999 or moreYou selected
0 backers Limited (30 left of 30)
Above + Commemorative video from first three months of magazine production, December 2011-January 2012Estimated delivery:
- (19 days)