Kickstarter

We have built a prototype of the moving tail, “Tailly”, which uses sensors on the inside of the belt to measure the user’s heart rate.

Facebook page: http://www.facebook.com/project.tailly
Twitter: https://twitter.com/ProjectTailly

Normally the tail hangs down, but when the user gets excited and their heart rate increases, the tail starts wagging, and when they calm down and their heart rate decreases, the tail swings slowly.

Tailly is not just a toy, nor is it a fashion accessory or a gadget. It is those three items combined, and, since it reacts to the heart beat rate, an extension of the users’ body. Tailly is fun to wear to parties, while out with friends or playing with kids. You could even wear Tailly on a date and express your true feelings through the wagging tail. Even better, your partner could also wear one for the both of you to add a level of subconscious communication between the two of you.

The basic color of the tail is white, but the tail is interchangeable, and we also are offering covers in Black, Gray, and Golden Brown.

If we meet the fundraising goal, we will aim to deliver “Taillys” to our kind supporters in August 2013. We plan to produce 3000 Taillys by August 2013. If there are more backers join us, the rewards which are limited will have priority.

I, Shota Ishiwatari, the creator of “Tailly”, have previously developed prototypes of “necomimi” for neurowear.

Thanks to NeuroSky, “necomimi” has successfully shipped to the market and has reached numerous customers. I am very happy about this and am immensely grateful to Neurowear and NeuroSky. As a matter of fact, the idea behind “Tailly” was born after those who bought “necomimi” have repeatedly asked when a matching tail would be available to complement their playful outfit.

However, this time around, I do not want to only create the protoype, but also see through the product design and production by myself.

To make this possible, I need to raise £60,000 in order to cover the manufacturing costs for the production of the first lot. That is why I have launched this project with Kickstarter and am asking for your kind cooperation.

It would have been possible to set the target sum lower and thus improve my chances of reaching my goal. However, rather than letting it all end after the completion of this Kickstarter project, I would like to make this a chance to continue Tailly’s production, and to work hard to have my products lined up on store shelves, available for more people to purchase.

If we reach our target, I will attach a Premium label on the “Taillys” sent to those who invested in “Tailly” via Kickstarter, in order to distinguish them from the “Taillys” made commercially available afterwards.

I am very excited to be using Kickstarter for this purpose to make the product accessible to the whole world from day one. As availability of the product I have been working on previously is limited in some regions, I hope to show that the all users are equally important to me with Tailly.