Once again, in the collective process of trying to make our first book, we've been surprised by how long things can take. We really want to get the book out to all our backers and to the world…but we also want it to be as good as it can, and it turns out (no one told us)(okay, some people told us) that layout takes at least a month, and editing involves meeting once a week to discuss changes (which we've been doing) and gathering images means we have to keep track of WHO POTENTIALLY OWNS THEM which the internet is pretty bad at keeping track of... so even though we thought the book would be “DONE!” when we were done writing, it turns out we still have work to do.
Right now we have 14 confirmed chapters, including contributions both short and long from seven wonderful outside contributors—including the new addition of our big-brother-in-memes: Jamie Wilkinson. Jamie, internet scientist and online video mastermind, has graciously agreed to write our preface. Both he and we are crazy excited about this.
As for our production schedule: primary writing has wrapped on all the chapters, and we've done a first editing pass (using commas right is hard, who knew?) on all the material. What remains is the double-check pass, verifying citations, collecting images, making sure we don't repeat or contradict ourselves in various chapters. Basically starting this week we're taking the steps to turn a pile of writing into an actual book form.
The end of this process will produce two things: manuscript versions of the chapters in the hands of our typesetter AND manuscript versions of the chapters in the hands of some our backers! People expecting early digital access to content, then, should expect to see stuff in Feb.
It is with a mix of elation, terror, confusion and relief that we announce one month from today the MemeFactory book will be completed. It will be written, Breadpig will have it and suddenly we wont know what to do when people ask us "So what are you guys working on?"
We still have a bunch to do, including but not limited to circling back with an awesome list of contributors, sourcing media, commissioning illustrations, planning how the book will live on the internet and of course crying about all the stuff we wanted to cram between the two forthcoming covers but couldn't. D:
So. We're a year late. To those of you - when we started this whole thing - who told us "you'll be a year late" and then we were all PFFF NO WE WONT WE WORK PRETTY QUICK... drinks on us.
Anyway - we're working with our editor Alex and Breadpig to figure out how to open / manage the online version once the dead-tree version is off to the printers. And to those of you who are looking forward to receiving a Xerox manuscript, you'll hear from us in October. Get hype.
Until then, thanks again so much for your support, patience, support, patience, support and of course... patience.
As required by our contract with Breadpig here is mine and Stephen's public shake-weight apology for being the slowest book-writers in the history of books about Internet Culture. This happened at O'Reilly's IGNITE TOC, and if you'd like to watch us talk about why No One Should Ever Write a Book About The Internet... you can do that right here.
BACK TO BUSINESS
Ok. So this update is long overdue, but luckily it is not both overdue and anti-climactic. Because guess what, you guys?
WE HAVE AN EDITOR.
His name is Alex and he looks like a normal dude (a very smart normal dude, fwiw) but he might as well actually look something like this as far as we're concerned:
This means we have actually written a number of things all of which are worthy of being edited. During our meetings with Alex we've been learning a ton about what we're lacking in the area of Meme Related Backstory, what we need to connect all of our ideas, how to develop a book wide through-line, the best order for all of our chapters and many other book-related housekeeping (book-keeping?) items.
There is also the looming übertask of media management, but we'll cower before that monolith once we're actually standing in front of it.
OK SO BUT REALLY WHEN?
I want very badly to say "Books in hands by Christmas!". But if there is one thing I have learned it is that writing a book is full of unknown-unknowns. Mostly probably because we've never written a book before and had no idea how hard it is.
What I will say is THIS: we want to start the process of opening the research database to backers, and then the public, sooner rather than later. During our next editing meeting we're going to have a talk about the role we think the database will play in the editing process and after that's been sussed out ... well, lets just say...
IN THE MEAN TIME...
If you have questions, want to know more about how we're doing, or what we're working on in fine detail (or if you just want to say hi) just drop us a line at memefactory at google groups dot com or on twitter at @MemeFactory or here on Kickstarter.
We love hearing from you guys; not to mention the occasional "Hey so um... whats going on over there?" is sometimes the candle-under-the-butt we need. :D
With the exception of a small work-vacation in Portland (gratuitous Put a bird on it joke here) for the great and educational ROFLCon Summit - at which we three hosted panels but did not perform an official MemeFactory show - MemeFactory Enterprises have been hard at work crafting what is possibly the longest opening sentence to a Kickstarter update EVAR. Also: WRITING THAT BOOK YOU'VE BEEN HEARING SO MUCH ABOUT. :D
If you've been paying attention you probably noticed that our promised deadline came and went with nary a book release. If we've learned anything during this whole process, we've learned that writing a book is hard. And slow. But an extreme amount of fun! But also hard. We're working with the folks at Breadpig to figure out our perfect new-release-date-which-we-promise-to-stick-to-for-real-this-time-maybe. It's looking like around the end of January. Of course we'll keep everybody in the know. <3
So Many Ideas!
The three of us are all 2-or-more complete chapters deep at this point. If you happen to have access to the research wiki ( http://memefactory.org/research ), please do come and hang out with us. Comment! Send us emails if you don't like comments! Stop us on the street and tell us we're bad at grammar! We've learned through this process we're all very bad at mixing our tenses so those second, third, fourth and fifth eyes are always helpful.
For funsies, what follows are a few selections in various states of completion for those without access:
Patrick's Animal Economy
Patrick is working on a chapter about the Animal Economy of internet videos. He recently gave a talk at Web2.0 Expo about his research for this chapter!
Below we have reproduced a section from one of Patrick's other chapters tentatively titled Faces and Paralanguage:
In the thirty years following 1982, the number of methods for communicating online would go through the roof, but the vast majority of the bulletin board's successors would fall into one of three categories: post, message, or chat. Those individuals termed "digital natives" have grown up with these split modes of communication all around them, and have likely internalized the differences between them, but making said differences explicit is useful.
the Post -- most similar to the bulletin board ancestor, the Post is defined by being slow and public. Posts can be in dialogue or stand-alone, and can be truly public or just semi-public (public to a small community). The comments left of blogs are Posts, the discussions held on Wikipedia talk pages are Posts. Forums are made up entirely of Posts.
the Message -- essentially as old as the bulletin boards in question, the Message is defined by being slow and private. The vast majority of what we think of as Messages are emails. They are direct communications between two individuals, and often recreate the structure of old offline letters. While email tends to be viewed as a sort of basic feature or utility of the internet, numerous other companies and services have developed more proprietary versions of the Message -- Facebook, LinkedIn, even Flickr. Essentially any website/service that promises a social experience comes complete with its own method for sending Messages.
the Chat -- the youngest of the three, the Chat is defined by being fast and private. The earliest popular example was IRC (internet relay chat) but the form was ultimately popularized by AOL's Instant Messenger. This software brought the Chat into the lives of the most important group: teenagers and children. Since then the Chat has been integrated into other contexts. It piggy backs on top of Gmail and Facebook, and with the advent of smart phones the text message has become simply another instance of the Chat.
(Okay, okay...we have fast/slow and public/private, but no explanation as to what is fast and public? As gross as it may sound, fast & public is probably best defined as the Tweet, and is the youngest of all of the forms.)
Stephen's Thoughts On Trolling
Stephen is currently working on a chapter about trolling. Here is a brief little snippet:
A popular phrase of recent memory is “The Internet Is Serious Business.” This catchy little number means both itself and the opposite of its literal meaning simultaneously.
It is a warning - a warning that the internet is full of nightmarish awfulness: pictures, video, and text that will upset you, things so terrible that they may haunt you forever, things that cannot, as is also often said on the internet, “be unseen”.
It is also a note of encouragement, of reconciliation: nothing that happens on the internet really matters. Internet is Serious Business? Whatever anyone says or does to you on the internet, you’re the same you that sat down at the computer. Nothing of any significance has changed. And this is why, through one reading, the troll could be viewed as a kind of benevolent joker - fall in to his trap and suffer, but perhaps the suffering will grant you the epiphany that none of it really matters.
The internet is a game we're playing, and trolls torture those who forget.
Mike's Coming of Age of the Animated GIF
And finally I've just finished a chapter on the short but tumultuous history of the Animated GIF. Here are some of the final thoughts presented in that chapter:
As we have become more comfortable with the web, we have become more comfortable with the animated gif. And as the lines between text and image blur even further we see more creative uses of the animated gif (and other image formats) as illustration and sometimes even replacement for text-only sentiments. On platforms like Tumblr it is not uncommon to see posts made up almost entirely of animated gifs - maybe strung together with some conjunctions and appositive phrases here and there - which tell an entire story in moving images.
Tom Moody, a digital artist who makes GIF related works, is often quoted as describing the animated GIF as "ubiquitous mini-cinema". While the descriptor may verge a little on the hyperbolic, the claim does hold at least a little water and gets us started down a path to figuring out why we all love the GIF so much.
Until Next Time!
Thats all for now. As always, you can keep up to date with all the details of our work on twitter (@memefactory, @mikerugnetta, @str1cken, @patrickdavison). Feel free to drop any of us a line to say hi, otherwise you'll hear from us once there's more news to report.
Advance access to PDF of the finished book (roughly 1-2 months pre-release).
Pledge $25 or more
6 backers
PDF Access to each chapter as editions are finished.
Pledge $35 or more
97 backers
Your name listed as “Contributor” in the book (print and PDF).
A REAL BOOK, signed.
Pledge $75 or more
30 backers
Your name listed as “Supporter” in the book, and on a slide in the next 5 MemeFactory shows.
A Real Book, signed.
Hand-screened MemeFactory T-Shirt (in the size of your choosing!).
Full-color MemeFactory Poster.
Pledge $250 or more
6 backers
Your name as “Patron” in the book and on a slide in the next 5 MemeFactory shows.
A T-shirt, Poster and Signed Book.
Pre-release access to the research database (approx. 6 months before release).
20 minute MemeFactory performance for you and your friends via Skype or iChat.
Pledge $500 or more
6 backers
Your name as “Benefactor” in the book.
A personal thank-you on a slide in every future MemeFactory performance, ever.
A Glow-in-the-Dark T-shirt, Poster and Signed Book.
Advance, xeroxed manuscripts (1 manuscript copy per revision; max 3 revisions, possibility of only 1).
Pledge $6,000 or more
0 backers
Unlimited high-fives from the MemeFactory guys.
Your name - HUGE - on a thank you slide in every future Memefactory performance, ever.
1 Night MemeFactory Performance in the US (flight cost included, not stay).