His name is Brodey. People keep calling him Cody. Something has to be done.
Some call it public art. Some call it social commentary on the ridiculousness of awareness campaigns. We call it awesome.
Brodey is a good guy. He’s hard-working, he smiles a lot, and he raises his own chickens for eggs.
Unfortunately, not everything in Brodey’s life is as awesome as he is.
You see, many people are under the impression that Brodey’s name is Cody.
Why is this? No one knows.
Brodey clearly enunciates his name, has a legible signature, and goes by Brodey on all of his social networks.
And yet, these people continue to call him Cody. It’s been happening for years.
As Brodey’s friend, I see the pain that this causes him every day. Beneath the smiling exterior is a tortured soul.
I wanted to help put an end to this. And as a 20-something middle-class male with a beard and a closet full of plaid, I knew exactly what was needed: an awareness campaign.
I put my team on the problem, and we came up with something pretty incredible.
It’s called: “My Name is Not Cody”.
Our goal is simple: to spread awareness of the fact that Brodey’s name is not Cody.
We’ll accomplish this through a three-pronged approach.
First, social media. We’re asking backers of this project to change their profile pictures to Brodey’s face and/or the My Name is Not Cody logo, as a show of solidarity.
We’re also asking you to let your friends know about the issue by using the hashtag #NotCody, and by sharing guilt-inducing posts on facebook.
If tweeting, facebooking, and changing your profile picture aren’t activism, I don’t know what is.
Second, merchandise. What’s an awareness campaign without some swag? How are people expected to know that you’re aware if you don’t have a cool t-shirt? Those are good questions that I don’t have the answers to. That’s why we’ve taken inspiration from some of the best awareness campaigns to date. We’ve got wristbands, t-shirts, stickers, buttons, and downloadable action packs with printable posters and signs.
Third, our billboard campaign. We’ll be renting a billboard in the heart of Brodey’s community that will display his face, along with the words “My Name is Not Cody”. But he won’t be alone on that billboard. You’ll be right there with him. As a backer of this project, your face can be proudly displayed on the billboard, showing the world that your name is not Cody either.
Our research shows that over 62% of the world’s population is not named Cody. Let’s stand together and show the world that we are many. And our names are not Cody.
Risks and challenges Learn about accountability on Kickstarter
The main risk is that we generate so much awareness that Brodey becomes a celebrity, gets attacked by a crazy fan, and is forced to go into Witness Protection, whereupon the director assigns him the name Cody.
It's not an awareness campaign. It's a billboard campaign. To raise awareness.
No it doesn't.
Agree to disagree, man.
What?! How could you even suggest such a thing?! I mean, just think about all of the amazing things that awareness campaigns have accomplished! For instance: (note to self: come back and insert examples of things awareness campaigns have accomplished).
Yes. He is 15 years old and lives in Ozark, Missouri.
Yes. It's weird how often it happens. I (Kyle) have personally witnessed it on a number of occasions. Something has to be done about this.
Good question. For one thing, Brodey is too nice. But more importantly, the problem is too big to address one-on-one at this point. Too many people think Brodey’s name is Cody. Mass media is the only way to solve the problem now.
Our initial goal is enough to pay for one billboard for a month. Additional funds will be used to expand the campaign. Additional billboards, bus bench ads, maybe a TV commercial – there are lots of possibilities.
That depends on how much we raise and who else buys billboard space at the time. There are several options on major trafficways in and around Springfield that we are looking at. We will let everyone know the location as soon as it’s finalized with the billboard company.
The billboard we’re using is digital. It’s basically like a giant TV. We’re buying time on the billboard, but we’re able to switch out different designs during that time.
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Pledge $1 or moreYou selected
Thanks! At this level, you're "Vaguely Aware" of the cause. You've heard of it, but you haven't had time to research it thoroughly yet. Just to be safe, you've given a dollar or more to the cause though. In exchange, you have our unending thanks!Estimated delivery:
Pledge $5 or moreYou selected
Congratulations! You are officially "Mildly Aware" of the cause. You've heard about it, and you're pretty sure you agree with it. You've even got your very own "My Name is Not Cody" yellow silicone wristband to prove it! Plus you get the downloadable action pack full of printable posters and social network profile pictures and such.Estimated delivery:Add $15 USD to ship outside the US
Pledge $10 or moreYou selected
Wow-wee! You are officially "Decently Aware" of the cause. You’ve got the wristband, the downloadable action pack. AND your NAME is on the site. Plus you've got a sweet "My Name is Not Cody" button to pin to your backpack, messenger bag, or flannel shirt. You’re ready to go!Estimated delivery:Add $15 USD to ship outside the US
Pledge $15 or moreYou selected
Yee-haw! You are officially "Fairly Aware" of the cause. You've got the wristband, the action pack, the button, your FACE is on the site, AND you've got the official "BRODEY" sticker for your hybrid car, moped, or laptop!Estimated delivery:Add $15 USD to ship outside the US
Pledge $25 or moreYou selected
9 backers Limited (2 left of 11)
Holy moley! You're serious about this stuff, as evidenced by your official status as "Pretty Aware" of the cause. You've got the wristband, action pack, button, sticker, and your face is on the site. PLUS your entire torso will be covered in silky-soft awareness with the official "My Name is Not Cody" shirt, AND your picture will rotate through the main slider on MyNameIsNotCody.com! How cool is that?!Estimated delivery:Add $20 USD to ship outside the US
Pledge $25 or moreYou selected
Same as the other $25 level, but now your face will be on the billboard (formerly cost $50!). This applies retroactively to the other $25 pledges as well, but we can't edit that reward level so we have to write it here.Estimated delivery:Add $20 USD to ship outside the US
Pledge $50 or moreYou selected
3 backers All gone!
Geez Louise! You are officially "Rather Aware" of the cause. You've got the wristband, action pack, button, sticker, and shirt. Your face is on the site and the main slider, PLUS your face will be on the billboard! ALSO, you'll get A SIGNED POSTCARD FROM BRODEY!!!Estimated delivery:Add $20 USD to ship outside the US
Pledge $50 or moreYou selected
2 backers Limited (8 left of 10)
Same as the other $50 reward, but this time your face is HUGE on the billboard! It takes up half of it, actually! Formerly a $100 value! This applies retroactively to the other $50 level too, but we can't edit that description so we had to put it here.Estimated delivery:Add $20 USD to ship outside the US
- (19 days)