A Preview of Howler
Dear Friends and Supporters of Howler,
We're really excited to share something we've been cooking up these past few weeks. It's called Turnstile, and it's our take on a digital reinvention of the classic match program.
About six weeks ago, as we were preparing to launch our Kickstarter campaign, we got a call from a representative of a sports management company called Kentaro. Mark and I had met him at MLS Cup back in November. Now, on the phone, he explained that Kentaro manages the Brazilian national team's summer tour. Would Howler, he asked us, want to make a mini-edition about the Brazil-Argentina match that will be taking place tomorrow at the Meadowlands in New Jersey?
It didn't take us long to say yes. We figured this would the perfect opportunity to showcase some of the kinds of writing and art we'd been working on for Howler, and it would come out just as we were trying to spread the word about the magazine. It was also a unique editorial challenge: How to make a satisfying, short magazine focused on a single match, in just six weeks' time?
We're very proud of how the project turned out. While it's not the same thing as a digital edition of Howler, it is the best possible way to introduce readers to the kinds of art, design, and writing you'll find in issue one later this summer.
There are several ways to get Turnstile: You can download Turnstile, for free, in iTunes. For this first preview, we've limited ourselves to just one format, the iPad. If the iPad format isn't handy, you can get the same content in a hi-res PDF (the embedded videos are functional as long as you're viewing it in Adobe Acrobat). That's a large file (121mb), so we're making it available without the embedded video here. Finally, we'll be putting some of the stories up on our new tumblr, here.
The costs of producing the app were paid for by Kentaro's partner Nike, which allows us to give it away for free. We think it's important to point out that this project was done at cost—all of the resources went into paying the writers and artists, and of publishing the app itself. For us, the Howler team, the benefit is being able to show our readership a polished, engaging app that demonstrates our ambition for Howler in a way that simply describing our vision for the magazine could never do.
We hope you enjoy Turnstile—but even more, we hope it gets you excited for Howler itself. The more subscribers we get this month, the more we'll be able to invest in the writing and art of the magazine and the closer we'll be to achieving our ultimate goal: Delivering the highest-quality magazine we can possibly create.
Thanks for your support, and we look forward to hearing what you think about Turnstile. And remember—please continue to tell your friends about Howler. The support we've received and the enthusiasm we've seen for our project has been tremendous, and we want to keep pushing to reach our goal.
—The Howler team
pledged of $50,000 goal
seconds to go
May 29, 2012 - Jun 29, 2012
Pledge $5 or more
THANK YOU: We'll send you a cut-and-fold paper doll of Wayne Rooney or Clint Dempsey—our favorite Scouser and scowler, respectively.Estimated delivery: Aug 2012
Pledge $15 or more
ISSUE ONE: We'll send you the first issue of Howler PLUS the Clint Dempsey AND Wayne Rooney paper dolls.Estimated delivery: Aug 2012
Pledge $35 or more
T-SHIRT: A special edition Howler tee PLUS issue one.Estimated delivery: Aug 2012
Pledge $50 or more
A YEAR OF HOWLER: The first four issues of Howler AND an invitation to our launch party in New York. [If you also want the tee, see the next reward]Estimated delivery: Aug 2012
Pledge $70 or more
ALL OF THE ABOVE: The subscription and the tee.Estimated delivery: Aug 2012
Pledge $100 or more
KIT BAG: A Howler tote bag PLUS the subscription and the tee.Estimated delivery: Aug 2012
Pledge $250 or more
DIAL IN TO THE PRESS BOX: ESPN commentator Adrian Healey will record a personal voicemail greeting to play on your cell phone. PLUS the subscription, tee and tote.Estimated delivery: Aug 2012
Pledge $500 or more
3 backers All gone!
MARKED MAN: Guardian US correspondent Graham Parker will chronicle an event of your choosing in the style of a Guardian minute-by-minute match report. Over-40 league match? Charity car wash? Romantic escapade with a special someone? Graham will provide the play-by-play, and we'll lay it out in a handsome design and send it to you on high quality paper. PLUS the subscription, tote and tee.Estimated delivery: Aug 2012
Pledge $750 or more
1 backer All gone!
DRESS LIKE AN ALL STAR: Authentic adidas jersey signed by the 2011 MLS All Star team, including Thierry Henry, David Beckham and Matt Besler. PLUS the subscription, tote and tee. [Thanks to our friends at MLS for donating the jersey]Estimated delivery: Aug 2012
Pledge $1,000 or more
HOWLER FOR LIFE: A lifetime subscription, that is—but if you want to tattoo it on your forehead, we won't stop you. PLUS the voicemail greeting from Adrian Healey, the tote, and the tee. [Not available outside US and Canada]Estimated delivery: Aug 2012
Pledge $5,000 or more
KICKOFF: A Howler editor will take you to dinner and a Major League Soccer game of your choosing. Plus the lifetime subscription, the voicemail greeting from Adrian Healey, the tote, and the tee.Estimated delivery: Aug 2012
Pledge $7,500 or more
0 backers Limited (3 of 3 left)
AZTECA: Join a Howler editor at the next US World Cup qualifier at Azteca Stadium in Mexico City. We'll fly you down, put you up, and take you to dinner, but if the police cordon breaks, you're on your own. PLUS the lifetime subscription, the voicemail greeting from Adrian Healey, the tote and the tee.Estimated delivery: Feb 2013