I hope all of you had a healthy and happy holiday and are feeling as good about twenty double snake-eyes as I am -- I think it's gonna be a great year!
I know it's been a while (and you're probably sick of project updates) but I wanted to write you to announce that the movie you supported with a donation last year, PUTTY HILL, will begin its 2011 theatrical release on February 18th at New York's Cinema Village!
It may seem like PUTTY HILL should just coast into theatres along the wave of success its had touring festivals this past year, but that won't be enough to sustain it in the marketplace. We're going up against every other film playing theaters the week of February 18th: every indie, every doc, every foreign art-house picture, every film from 2010 that's still alive in 2011. It's very exciting to have this opportunity, but daunting too.
Our distributor, Cinema Guild, has been great to work with and we have some ideas of our own which will bolster the attention of NY audiences. We're working on a week of Q&A's with a diverse list of high-profile moderators and a opening night party that should be a blast. We're planning a gallery show to coincide with the release, featuring our photos, video, and behind-the-scenes materials from the shoot. We'll hopefully have Sky Ferreira's team on board, a publicist, and some good indie film world press... But we're trying to cast the net wide here, and since we can't afford to advertise during the Superbowl (Go Ravens!) our reach is relatively limited.
I know this is asking above-and-beyond, but if you have the time in the next week or two, please reach out to anyone you can think of who might be interested in our NY release (in writing a story about the production, interviewing cast and crew, publishing some of our awesome photos, or just spreading the word). The box office numbers we pull in NY and Baltimore will determine our whole theatrical run! We can play 5 theaters nationwide, or 50. And if we play 50, it's a heck of a lot more likely we'll play a theatre near you!
Hope to see you all in 2011, but if not: February 18th! Baltimore to follow! Then? The World!
P.S. If you are one of the few who have yet to send us your address and haven't received your rewards, don't forget! We have them waiting!