Do you want the good or bad news first?
Let’s do the bad to
get it over with. Some of the rewards, the conceptual works of art, may
take another week to get to you, but they are being made and packaged as
you read this. We have been waiting for a die to be cut for an embosser
and final design work on that, which is part of the authentication
The hand embosser that we waited for with our custom logo
that will seal the letters of authenticity that comes with the art,
looks super cool and was worth waiting for we think.
If that is the bad news, the good news must be pretty good, right?
is. The good news is that the MONA launch party which was going to be
in late 2011, is now something much, much, larger. Performance Space 122
in New York City is hosting the party and we have a yet-to-be-named
venue that you have never been to you before, that you will absolutely
love. The location is a secret for now, but the date is set for April
4th, 2012. We will tell you more details about the party soon, but
there is more news- in 2013, we will have a major MONA exhibition in NYC
that will be produced by Performance Space 122 and other collaborating
institutions. It is incredible how many people have come forward to help
us. We have a curator in Europe booking a tour of MONA next year, and
so who knows, we may come to your city soon!
More amazing news is
that the creative director, Tim Leake, at Saatchi and Saatchi has
finished the logos for MONA, (at the top of this update) and also designed all the art works as
well. For an agency that has a whole giant skyscraper in New York, we
think the result is understated and elegant. One version of the MONA
logo is below, but there is more to come, like the seal they designed
for the embossment on the authentication form.
Here is a sneak peak
at the website they designed, which is not live yet - with home page
words describing a non-visible home page- http://www.nonvisiblemuseum.com/wordpress
new friends and board members of MONA have also helped us enormously in
many ways. Rita and James from Science House are like shining stars in
our firmament, as collectors and supporters, and Vallejo from
Performance Space 122 with his patience and vision is enabling rapid
growth of MONA, Doug Cooper for his advice and great writing on the
manifesto, Tim Leake from Saatchi for his designs, and conceptual ideas,
and all of you who have backed this project.
We have much more to tell you, but will save that for future updates.
We wish you all a very Merry, Happy, and Joyous holiday,