Kickstarter

We have 2 hours left on our campaign and, sadly, we have not reached our goal.  We have learned a great deal about how we can optimize our goals for Kickstarter we will refine and reboot our fundraising efforts in the fall.  When we do, we hope you will consider supporting us again!

Just a few updates in the mean time.  

T-shirts, our cool custom designed poster and our popular popuphoodies will be available for sale on our website next week!  Consider giving the gift of comfort and urban innovation or buy one for yourself and it will be a way to offer your support to continue our efforts to rethink the role that retail plays in revitalizing our cities.

The big launch of our retail application page!!!!

We had a fantastic opening for McMullen boutiques, our newest member in the popuphood at 831 Broadway.  We love the spark her fashion and style bring to the neighborhood.

Coming soon (August 3rd) we will welcome the newest member to join us: Umami Mart! 

We have had fantastic press and honors in the past several weeks!

Please stay connected by joining our email list and following us on twitter as we will be ramping up our efforts to secure our next location and replicate the success of popuphood in new neighborhoods in Oakland, Berkeley, Emeryville, SF, and San Jose soon. 

Thank you so much, 

Sarah + Alfonso

popuphood kickstarter fundraiser

Join us JUNE 28th this Thursday 
Tamarindo Antojeria
468 8th st. Oakland, California 94617

A wonderful evening to mix and mingle with the Bay Area's biggest supporters of Urban innovation. As a thank you for donating $25 or more to our kickstarter campaign we invite you to enjoy complimentary Tequilla provided by Arte Nom. Talk to the founders, learn about plans to replicate popuphood's success in Oakland and beyond, and take a self guided tour of the popuphood shops (open 12-7pm).

The goal is to raise $25,000 and there are only 10 days left! Be a part of incubating small businesses and revitalizing neighborhoods! 

We can't wait to see you, Sarah + Alfonso

Please visit our Kickstarter link to donate. http://www.kickstarter.com/projects/popuphood/vacant-to-vibrant

We will have staff on hand to assist with on the spot donations throughout the evening.

With your donation of $25 dollars or more you will enjoy complimentary drinks by Arte Nom tequilla and Hors d'oeuvres by Tamarindo. This is in addition to the awesome popuphood stationary you receive with you donation.

facebook event: http://www.facebook.com/events/255931521181906/

Exciting News! We are proud to announce the debut of the second McMullen boutique in partnership with popuphood oakland More deets here: http://bit.ly/NfgdMW

RUMOR HAS IT: Diablo Magazine 

http://www.diablomag.com/D-blog/Diablo-Style/June-2012/Whats-in-Store-June-5/

Also on the move is McMullen Boutique, which joins popuphood in Old Oakland next month in the former Manifesto Bicycles spot. This second location will feature many of the same designers as the original McMullen (located on Grand Avenue in Piedmont), as well as a few exclusive to the second storefront. But don’t wait until July to get over to popuphood. Over the next few weeks it hosts the Sketchbook Project, a traveling collection of creative notebooks submitted from artists across the country. 483 9th St., Ste. 100, Oakland.

Link: http://www.marionandrose.com/blog.html

Text copied from Blog: 6-9-2012

"It's just now sinking in that I signed a lease for the shop! This wonderful ride that I've been on with the Popuphood has been nothing short of incredible.

I am proud to be a part of this ground breaking urban project. The first six months were jam packed with hard work, tears, laughter and good times. I have met some amazing people and... learned that I should always be prepared to speak in front of a camera!!The neighborhood itself is something to take in, beautifully restored historic buildings framed by a tree lined street, outdoor seating at the many amazing restaurants and bars, and a transit score of 95 to boot!

First, I have to say, the concept of the Popuphood is spot on- timely and well thought out. Having been a part of the Oakland Art Murmur at the beginning stages, I can appreciate the similarities with the ideas of creating a community of businesses and a collective well being for the neighborhood and city. I love the feeling generated by pulling together multiple businesses with the common goal of success. Working together on collective marketing strategies and even co-sharing everyday necessities like internet service and ladders. As businesses we are invested in one another's success, a beautiful symbiotic relationship.

I appreciate the efforts of all of the makers, designers and artist I work with on a daily basis. Without them I wouldn't have a shop. One of the many reasons I love doing what I do is knowing that my efforts directly support these talented people, who in turn support other artists and suppliers.

When you sell locally, you tend to shop locally. I personally make a stronger effort to buy what I need from a local chain or independently owned business, whenever possible. Which is one of the reason's I created Plaid Friday, to be the fun and enjoyable alternative to the big box store "Black Friday", and to promote shopping at both local and independently owned businesses during the holidays. As it has been noted by shop local movements like Independent We Stand, Oakland Grown and others; when you spend $100 at an independent business, $68 returns to the local community.

I look forward to a prosperous future at this location and can't wait to see what the next 6 months will bring.....Thank You Popuphood!"

Marion and Rose's Workshop