Dear Team Waiting Room,
I'm now just coming up for air after the amazing experience of watching you all rally around this film and lift it up when it needed a hand. Your belief in the film has inspired others and I'm happy to announce that design firm Dowling|Duncan has come on board to create "key art" branding for the project that will allow us to begin promoting and spreading the word as we prepare for our theatrical release.
The campaign features the handwriting of noted UK illustrator Marion Deuchars and the terrific work of creative director Rob Duncan who, after watching the film, agreed to do our campaign pro bono! And of course this would all not have happened were it not for your fellow TWR backer Jon Schleuning who made the introductions. So three cheers to Jon, Rob, Marion, and the whole team at Dowling|Duncan for coming together to support our film. Below is a little sample of the imagery which was inspired by the clock in the opening sequence of the film. The time motif will be used in a variety of ways, like in the post cards below, in which the idea of the clock - combined with text - can be played with in almost infinite ways. For those of you who ordered the scrubs they will now feature the new clock along with Marion Deuchars' work, rendering them instant collectors items. For those of you who did not order the scrubs, we'll make those available soon on our website. Most of you either will get the scrubs or the poster so I'll also send along a sneak peek of the poster in the next update.
I'm also very happy to announce that we officially premiere in the Bay Area on October 17th at the Grand Lake Theater in Oakland...right down the street from Highland Hospital! So start thinking now how you can help spread the word so that we can have a blowout premiere the way only Oakland knows how to do! For those across the Bay, don't worry. We will be screening either at the Landmark Opera Plaza or the Lumiere and possibly the Sundance Kabuki. So stay tuned for those dates. Our NYC premiere will be September 26th at the IFC Center and our LA premiere will be October 5th at the Laemmle Music Hall. And of course more dates and venues to come in Seattle, Boston, Minneapolis, DC and beyond.
I've also included a sample (right there below the post cards) from William Ryan Fritch's soundtrack. He's just finished the composing program at Mills College and is quite a talent, so for those that ordered it I'm sure you'll enjoy the disc. It will also be available on the website soon.
OK, I'm headed off for a much needed vacation, but when I return you'll be hearing from me and the team with more exciting news. I know you'll be waiting...