Welcome to the 1st edition of the NakedSea newsletter whose purpose it is to update you on the latest developments at Naked Sea Salt and the Dead Sea. In this issue we are talking about:
- 1. Kickstarter
- 2. AbesMarket Partnership
- 3. Arava Partnership (WATEC + Dead Sea article)
- 4. Website Launch + Facebook & YouTube
- 5. Holiday Offers
We are very proud of the results of our campaign which ended on September 1st and want to send a special thanks to the nearly 1300 backers. We were over-funded by 600% and used the funds to produce our 1st production run of Naked Sea Salt and to send it to our e-commerce partner in the US, Abe’s Market. I am very proud that we were able to deliver the awards to our Kickstarter supporters within 60 days of the end of the campaign. I encourage you to watch our Kickstarter video with celebrity chef Shaul Ben Ateret.
As an Israel based company we wanted to make sure that we made it easy for US customers to get their hands on Naked Sea Salt. AbesMarket is the largest e-commerce site for natural food products. They have been invaluable to Naked Sea with their guidance and support. They are now stocking our full product line and can turn over orders to US customers in a speedy fashion. To learn more about partnership check out the AbesMarket video & article.
As a social enterprise Naked Sea is committed to protecting & preserving the Dead Sea. We have recently announced a partnership with the Arava Institute for Environmental Studies whereby Naked Sea will be donating 3% of our net sales in support of the research and activism work that the Arava is doing for the Dead Sea. I recently had the privilege to attend the WATEC (Water Technology Conference) and to speak on a panel discussion related to the future of the Dead Sea. We hope to use Naked Sea as a way to connect people closer to the Dead Sea and to keep you informed of the environmental issues on the ground as well as potential solutions.
The NakedSea global website is now live for business - where we will be taking orders as well as speaking about the Dead Sea. If you haven’t seen it yet I encourage you to take a look at www.nakedsea.com. There is a media section where you can see all the coverage we have gotten. For those who want to help evangelize Naked Sea Salt - we have set up a special affiliate program. We have also launched a Facebook page & Youtube Channel where you can post pictures of the dishes you make with Naked Sea Salt & share recipes.
Naked Sea Salt - Mini Bag Collection Now that the Holidays are here and we are in a celebratory mood NakedSea is offering a special discount to all our supporter through the end of month (November 30th). When purchasing on www.nakedsea.com use the code "THANKS2013" to get a 10% discount off your purchase. We even have a great free shipping offer with any purchase of our mini-bag collection.
On behalf of myself and the entire NakedSea family we want to wish you an enjoyable Holiday season. We hope that Naked Sea Salt will enhance your meals during this time and look forward to hearing from you.
Ari Leon Fruchter