
Ready, SetAction! You may have what it takes to produce a great film, but how do you distribute it to the world without giving it away?
Ready, SetAction! You may have what it takes to produce a great film, but how do you distribute it to the world without giving it away for free?
The Problem
You have the best idea for an adventure film. You are certain no one has ever filmed anything like it, so you go about producing the movie on a tight budget. Several sets and months later, you have produced a feature film worthy of viewing. As you have emptied your savings account into the special effects, costumes and launch for the film, there is no easy way for you to sell your hard work for viewing.
Indie film distribution is broken. If an indie film producer wants to sell their film online, the current channels (going through an independent distributor) are extremely complex, requiring your film to be approved, and can be costly if your film doesn’t sell.
After attending film festivals, we saw countless films disappear. The only way to access these films is to request a copy directly from the producer. We’re tired of visiting the websites of awesome independent films and having no way to watch them online so we’re creating SetAction, the world's movie theater.
The Solution
SetAction provides means of exposing awesome independent films to the world while reimbursing filmmakers via tickets, just like regular movie theaters.
Going to the movies with SetAction:
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Joe the movie-goer is browsing your films website (or Twitter feed, Facebook feed, etc.) when he comes across a link to your film on SetAction.
- He reads the synopsis as well as previous viewers' reviews
- Upon watching the trailer, he immediately decides he must know what happens next and buys a ticket for the price you have set
- A couple clicks later, the movie is streamed to Joe's device and he enjoys the adventure up to 24 hours since he purchased the ticket
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You get paid and develop a reputation amongst the world's online movie-goers. Most importantly, you are inspired to create the best sequel that ever was, and this time you can afford it
Extra Information
Filmmakers can choose the movie premiere date. Just like in regular movie theaters, SetAction will support and encourage a gap in between movie announcement and premiere date to develop excitement and spread awareness of the upcoming film. When it comes to movies, we truly believe it is all about the experience on and off the screen.
We’ve been working hard and have created some preliminary mockups available here. Feel free to ask questions regarding the prototype, but do keep in mind it is subject to change and many elements and features have yet to be implemented.
Song in the video: Devotchka - The Winner Is
About Us
Mark Fayngersh
- Studying computer science at MIT
- Working on projects that fix or make things more fun
- Occasionally taking pictures of objects and surroundings in my life
- Reading books in the spare time I don't have
Kulpreet Chilana
- Product designer
- HTML5 + CSS + JQuery = ☺
- Always out trying new and interesting foods
- Loves film and has family in the entertainment industry
FAQ
Have a question? If the info above doesn't help, you can ask the project creator directly.
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Funding Unsuccessful This project reached the deadline without achieving its funding goal on April 16, 2012.
Funding period
Mar 2, 2012 -
Apr 16, 2012
(45 days)
- 5 created · 11 backed
- Mark Fayngersh 328 friends
- Website: markfayngersh.com
Pledge $5 or more
0 backers
You love watching movies, wherever you are. This reward buys you immediate access to the SetAction mobile app beta streaming. Watch SetAction movies on your phone and tablet before official launch.
Estimated delivery: Dec 2012Pledge $20 or more
0 backers
You can't wait to start using SetAction. This reward buys you access to SetAction beta which will be available for testing at the end of the successful funding period. In addition, you will receive access to the SetAction mobile app beta streaming when it becomes available later this year. You will also be listed on the donor section of the website.
Estimated delivery: Apr 2012Pledge $75 or more
0 backers
This reward buys you access to SetAction beta which will be available for testing at the end of the successful funding period. In addition to what's listed above, you will get free access to our lineup of featured films after launch. You will also be listed on the donor section of the website.
Estimated delivery: Apr 2012Pledge $250 or more
0 backers Limited (20 of 20 left)
You enjoy critiquing films and writing reviews. This reward earns you a seat on the SetAction critics panel. You will have early access to movies for critiquing and rating purposes, and viewers will look up to you for reviews and suggestions.
Estimated delivery: Sep 2012Pledge $1,000 or more
0 backers Limited (15 of 15 left)
You are a filmmaker and can't wait to get your movie out. This reward will buy you a spot on the first ever batch of premiered movies on SetAction!
Estimated delivery: Sep 2012Pledge $5,000 or more
0 backers Limited (1 of 1 left)
Your movie is now the first featured film on SetAction! It will be available for a longer period of time and will be featured in the SetAction spotlight.
Estimated delivery: Sep 2012Pledge $7,500 or more
0 backers Limited (3 of 3 left)
You really like SetAction and the idea it stands for. In fact, you like it so much that you want to play an integral role in its development and progress. Have a new feature in mind? Know of this new device that can benefit from movie streaming? Your say will be a big one. Consider yourself a member of the team with this reward.
Estimated delivery: Apr 2012