In the last update I talked about the manufacturing process and the new Juicies Micro USB cable. Today I want to let you know that just about everything in regards to the manufacturing process is done! The assembly of the cables and housings for all three products (the Dock Connector, the Micro USB cable and the USB Extension cable) is now complete! At the moment, we are getting ready to ship the products from the factory to the US and Europe. I also wanted to share with you that the new Juicies.com website is live. Go ahead and have a look and let me know what you think. I will take critical and productive feedback very seriously.
Dock Connector & Shielding
I am sure most of you still remember the big fuss I made about the inner shielding of the Dock Connector parts? Well, I am happy to let you know that all the trouble was worth it. Together with the manufacturer we figured out a great way to completely shield all wires and PCB parts on all three of our Products, including the Dock Connector! This means that our Dock Connectors are some of the best quality and most durable ones out there in the entire market! That's a huge deal since there are literally over a billion of these cables in existence.
iPhone 5 & Lightning Connector
Some of you have contacted me regarding the iPhone 5 and the new Lightning connector. You asked me how this will affect Juicies and also you, the backers. Well let me put it this way: YES the iPhone 5 is awesome and YES the new Lightning connector is already shaking up the entire mobile accessory market worldwide. But don’t forget that the Dock Connector is not about to just disappear overnight. According to Tim Cook’s recent presentation at the iPhone 5 launch event, there are over 400.000.000 active iOS devices that were sold through June 2012. These are just iOS devices so this number only includes the iPod Touch, iPhone and iPad. It does not include devices such as the iPod Nano, iPod Classic and all the other older iPods that still work just fine. If you include all these models, the number of Dock Connector-based devices easily climbs to over 500 Million! On top of that Apple itself is still selling and will continue to sell the iPhone 4, the iPhone 4S, the iPad 2, the iPod Touch 4th Gen and the iPod Classic. From a report I just read, Apple is expected to globally sell even more iPhone 4S units this coming quarter than they did in the last. The iPhone 4S will probably be sold for another full two years! So I do believe that the Dock Connector cables will still be needed for quite a while.
Although I would have loved to give you the option of a MFi certified Lightning Connector right away, our Apple certified contract manufacturer has informed us that the earliest delivery date for the new connector will be at least 4-5 months after its release date. Of course I expected this from the beginning, so this is why why I decided to produce the Juicies Micro USB Cable and the Juicies USB Extension Cable as an alternative to the 30 Pin Dock Connector. This extra variety comes at no additional cost to you, so in my opinion this was still way to respond to changing technological standards.
The new Juicies online store is now live, but the inventory is still set to “sold out” until the shipment arrives in the US and all your rewards have been mailed out. I have already included the Micro USB cables on the website. A few weeks ago we did a photo shoot on “how Juicies may be used in real life” and it came out very nice. You can see some of those photos we took on the new website and I am posting some other ones below. I want to say a big thanks to Singer/Songwriter Lucie Völcker for letting us use her VW Bus by the name of Frida as a prop. Also many thanks to Daniel Würschl for taking such amazing pics. You guys are awesome.
Address Change & Shipment
In order to make things easy on you guys, I am setting up a page on our new site where you will be able to see how much you pledged and what color you originally chose. On that page you will also be able to change your color and cable type (how about a USB Extension instead of a Dock Connector for all you new iPhone 5 owners?), as well as update your shipping address. I will send you the link to this page in the next update which should come very soon. That being said, we are preparing things for shipping now. So when all the big boxes arrive, your rewards will be ready to go out.
Below are pictures of some of the finished Juicies USB to Dock Connector cables, the Juicies USB to Micro USB cables, a picture of the packaging and some pictures from our photo shoot. As you can see, we are very close now, hang in there! I am looking forward to your comments as always and I thank you once more for your patience and support.